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ub where creative startups are everyday clients we work with the world s top vcs who fund our clients in the tens of millions of course this isn t the case everywhere in order to help small businesses thrive on a larger scale we need to get creative and loosen up national business practices the new jumpstart our business startups jobs act could be just the sort of help us startups need in signing the jobs act in the beginning of april president obama acknowledged the need for what he called game changing practices in the business world an article in mashable defined the jobs act as a bipartisan bill which aims to make it easier for startups to grow hire employees and contribute to the united states sluggish economic recovery the bill classifies startups as emerging growth companies and says companies under this description may now turn to online investors to raise their startup capital the idea behind the jobs act is based on crowd funding investments would come from online investors and be implemented in a way similar to websites like kickstarter or indygogo which allow users to raise money for creative projects via online donations however the jobs act isn t for everyone there are many complexities and responsibilities inherent in taking on investors as another mashable article points out the crowd funding feature of the bill will impact investors as well as startups because the law allows almost anyone to invest mashable points out that in the amended bill the senate gave the u s securities and exchange commission 270 days to interpret and issue rules for the public so it may not be legal to make an investment through the jobs act until 2013 in the meantime it s important for startups to hash out a communications plan for investors you re now answering to many bosses and they re going to want to be over communicated to how is the business executing on its plan what is the customer adoption rate is the product delivering on its promise are partners happy are revenues growing i think it s great that the newest generation of entrepreneurs will have access to an alternative to the traditional ipo bank borrowing and vc investing however as with any new model all parties should approach the jobs act well educated and with eyes wide open joanna kulesa is principal of kulesa faul in san mateo ca kulesa faul focuses on public relations social media and communications strategies for enterprise software and consumer technologies companies www kulesafaul com posted by www kulesafaul com at 10 40 am no comments wednesday april 4 2012 facebook draws the line to protect employees online privacy by joanna kulesa for many employers it is standard practice to peruse potential applicants facebook profiles but in some cases employers are taking it a step too far a number of potential employers have demanded that applicants hand over their facebook login information so that they can view potential employees restricted profiles in an article i came across recently facebook stood up for the rights of applicants they responded publicly by stating that users should not be required to give up their facebook passwords or any other private logon information and warned employers that accessing a job seeker s account under such conditions violates the network s policies infringes on the privacy of the user s friends and could expose the employer to legal risks now if you re in the business of national security you should expect different requests from your potential employer if you go to work at lockheed martin you should expect and accept that full disclosure will be necessary for gaining security clearance at any level even if you re just applying for a maintenance position this includes more than just handing over a facebook password when my sister applied to a big government contractor personnel physically visited the neighborhood she grew up in and interviewed neighbors who knew her as a child people now have digital public personas and it s assumed companies of this type will inspect your public life online just as closely as offline however unless a company is in the business of national security i don t feel they have any right to this kind of information if you re proctor gamble for example you have no business requiring full access to a person s facebook account in fact if an applicant sets up their account to allow access only to approved friends this serves as notice that they want their privacy maintained in the online world in this case potential employers should respect the privacy of applicants of course anyone with a fully open account is notifying the world of the inverse a company certainly should take a look at a prospective employee s behavior online as long as that information is publicly available that said as the online social world matures things that seem shocking or career ending today aren t going to raise eyebrows tomorrow i don t think ten years from now an indiscrete photo of a person found online by a company manager is going to decide whether she gets hired or fired rewind 12 years and i required employees to cover their tattoos at all client meetings now no bid deal the young people out there today doing stupid things online are the future managers who will handle hiring and firing at corporations so chances are they ll be more compassionate and understanding of youth s virtual follies joanna kulesa is principal of kulesa faul in san mateo ca kulesa faul focuses on public relations social media and communications strategies for enterprise software and consumer technologies companies www kulesafaul com posted by www kulesafaul com at 1 37 pm no comments thursday march 15 2012 is business of interest on pinterest by joanna kulesa the latest social media craze is the pin board style social photo sharing website pinterest this fast growing company entered the top 10 social networks in dec 2011 with 11 million visits per week and in jan 2012 it drove more referral traffic to retailers than linkedin youtube and google this year comscore reported it as the fastest site in history to break the 10 million unique visitor mark with the mission statement to connect everyone in the world through the things they find interesting pinterest is clearly a fantastic opportunity for companies whose products translate well into images but my question is this how does the image based design of pinterest translate to enterprise software companies with products that are not as easily transformed into eye candy companies with particularly gripping photos such as jewelry cookware and clothing retailers have been especially successful via pinterest this could have something to do with the site s general user base almost directly in answer to google whose users are predominately male pinterest s users are almost entirely female in fact 97 percent of pinterest s facebook likes are women lo and behold it s not entirely surprising that the most successful companies using the site are marketing glitzy fashion forward or home care based products that are more traditionally marketed toward women so how are companies with less compelling product photos tech companies for instance competing on pinterest one way to do it is to make serious use of infographics and eye catching charts for example constant contact has a relatively successful presence on pinterest but their products email event and social media marketing are not naturally converted into imagery so they ve posted a board of infographics and an array of charts that spruce up their boards which are set up like bulletin boards on pinterest their pinterest presence is more focused on displaying their company s overall culture than specific products in the end you get a feel for and hopefully connect with the brand so when it comes to pinterest if your product doesn t translate directly into compelling brightly colored photographs think about what your product or even your company or team represents and start pinning for instance does the company have regional managers with unique backgrounds to share if so display those visual stories on pinterest boards post images from seminars or company events or day in the life photos that show off the office culture and individual personalities consider getting the feedback of an experienced graphic designer or art director with a keen eye for image who can help translate your company s mission vision values or culture into something of interest on pinterest joanna kulesa is principal of kulesa faul in san mateo ca kulesa faul focuses on public relations social media and communications strategies for enterprise software and consumer technologies companies www kulesafaul com posted by www kulesafaul com at 12 28 pm 1 comment wednesday march 7 2012 making room for nonprofit work every day is payday by joanna kulesa with the various day to day tasks we all have to finish it is easy to fall into a business as usual pattern and forget to make time for those under the radar projects we truly want to engage in like working with a nonprofit whose work maps to your values in this social media driven climate a company s overall image matters more each day what we choose to make time for on top of what we must do isn t only rewarding and fun but it matters many companies are trying to achieve more than mere profits and people are paying real attention to businesses with a work for good side i m a huge fan of sir richard branson and recently downloaded his new book screw business as usual in this book he illustrates how doing good is good for business in the past few years i ve come to learn first hand that setting aside time for nonprofit work is not only fun and rewarding but also an important component to overall success the benefits of nonprofit projects are threefold the nonprofit benefits as a result of the collaboration you feel good for contributing to something you care about and your team enjoys a richer work experience i ve always had a passion for animal environmental and other issues close to my heart but my interest in working with nonprofits professionally was piqued three years back after my daughter and i watched a pbs special on the story of koko the gorilla and the gorilla foundation s efforts to save gorillas from extinction i was moved by koko s story and found myself wishing i could contribute something beyond money to their cause so when an email from the gorilla foundation arrived by chance in my inbox asking kulesa faul to potentially partner on pr and social media efforts there was no question in my mind the gorilla foundation became our first nonprofit client both passion and profits can drive you and i ve found that the two aren t necessarily mutually exclusive by doing good and contributing our talents to causes we care about we re building a richer business a diverse network and an even more passionate team and now kulesa faul is proud to announce our second nonprofit client rock the earth rock the earth is a fantastic organization that works with the music industry and its fans to encourage advocates of the ecological future of the planet we are energized by the pro bono work we do for our nonprofit clients and their causes and every day feels like payday joanna kulesa is principal of kulesa faul in san mateo ca kulesa faul focuses on public relations social media and communications strategies for enterprise software and consumer technologies companies www kulesafaul com posted by www kulesafaul com at 1 05 pm no comments wednesday august 3 2011 congrats cmo your startup has been acquired at 10x revenues you now have enormous goals to hit and your pr agency has been terminated by joanna kulesa i ve seen this over and over in my years of running pr agencies in silicon valley entrepreneurs and marketing executives work with agencies to help put them on the map develop their brand as one to watch get them short listed with key analyst firms and win all the right awards when consolidation begins they re one of the first to be considered for acquisition by the big guys cisco ca hp sybase dell and emc to name a few have acquired our clients the acquisition goes through everyone is joyous and then it settles in you go from owning the entire marketing function for your company to relying on a large marketing organization that may regard your product as a mere blip on the radar your success is number one priority for you however global marketing organizations need to contend with hundreds of products and tens of internal clients your company got acquired because it filled a crucial need for the acquiring company completed a missing component of their suite or helped them gain entry into a new market now you ve been given big marketing and revenue goals to hit and the acquiring company has as a matter of course terminated your pr agency it happens almost without fail that all existing vendor agreements are cancelled at the close of an acquisition it isn t personal it s what acquiring companies do here s the rub why do cmos and ceos let this happen you re burdened with reaching aggressive goals and milestones yet you re losing an important part of your team there are many many important items to be negotiated during the acquisition process i would argue that if you feel strongly that your pr agency has played a key role in the growth of your business and brand this is a negotiating point worth going to the mat for a very large technology company bought one of our clients in recent years they are one of the first companies to chart a different course they ve kept our agency onboard even though the parent company has an excellent global agency of record we have continued to act like the aggressive startup the acquirer first fell in love with and it has been enormously successful both parties have progressive executives who innately understand the relationship and importance of the team as a whole it s a valued team relationship not your typical vendor relationship here are three things to consider before agreeing to your new mbo s at an acquiring company 1 which of your vendor relationships can t you live without in order to achieve your goals and ultimate payout 2 who on your startup marketing staff is essential to that success and 3 is there a growth path for you at your new company once the typical 18 month payout is completed joanna kulesa is principal of kulesa faul in san mateo ca kulesa faul focuses on public relations social media and communications strategies for enterprise software and consumer technologies companies www kulesafaul com posted by www kulesafaul com at 1 57 pm no comments older posts home subscribe to posts atom followers blog archive 2012 6 june 1 why is lifestyle business a dirty word by may 1 april 2 march 2 2011 9 august 1 june 1 april 1 march 4 february 1 january 1 2010 21 december 1 november 1 october 2 september 3 august 2 july 1 june 2 may 3 april 1 march 1 february 2 january 2 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