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the norman lear center 0 skip to content about projects news publications videos press search open menu close menu open menu close menu about projects news publications videos press search about projects news publications videos press search latest news the modern hiv storyline hollywood health society brought together hiv experts with tv writers to discuss how advances in prevention and treatment can inspire more accurate stigma reducing storytelling that reflects the realities of living with hiv today changing the narrative 2026 in our fourth research collaboration with define american their 2026 report examines how immigrants and their u s born children are portrayed in scripted tv demonstrating the power of authentic storytelling while identifying areas where representation can improve the pitt as case study hollywood health society director kate folb participated in an impact lounge discussion alongside healthcare research and entertainment leaders using the pitt as a case study of the real world impact of storytelling the future of medicine on tv how are medical research and emerging technologies portrayed in entertainment in partnership with the usc southern california clinical and translational science institute we explored how tv and film shape public understanding of the future of medicine more news some key projects hollywood health society providing the entertainment industry with accurate and up to date information for storylines on health safety and security we offer briefings and consultations with experts case examples panel discussions and an expanding list of tip sheets written for writers and producers learn more media impact project the research and evaluation arm of the lear center we research how entertainment and news influence our thoughts attitudes beliefs knowledge and actions we work with researchers the film and tv industry and nonprofits and share our research with the public learn more the cronkite awards for excellence in tv political journalism honors outstanding journalism that debunks disinformation promotes public health advocates science exposes inequities empowers citizens and serves as a watchdog for voting rights and election fairness and transparency the walter cronkite awards learn more popular music project the popular music project takes popular music seriously as an object of sustained critical inquiry through a mix of research projects course development public events videos publications and artists residencies learn more everett m rogers award presented since 2007 the everett m rogers award award honors the late usc annenberg professor whose diffusion of innovations is the second most cited book in the social sciences learn more image of the journalist in pop culture ijpc analyzes the conflicting images of the journalist in film tv radio comics video games music art and other aspects of pop culture to understand their impact on the public s perception of newsgatherers learn more more projects the norman lear center is a nonpartisan research and public policy center that studies the social political economic and cultural impact of entertainment on campus from its base in the usc annenberg school for communication and journalism the lear center builds bridges between schools and disciplines whose faculty study aspects of entertainment media and culture beyond campus it helps bridge the gap between the entertainment industry and academia and between them and the public through its scholarship research and partnerships its events publications and outreach to the creative community and its role in formulating the field of entertainment studies the norman lear center works to be at the forefront of discussion and practice and to illuminate and repair the world subscribe to our newsletter get the latest information on our research projects and special events email address sign up thank you for signing up usc norman lear center usc annenberg school for communication journalism 3502 watt way los angeles ca 90007 our work about projects publications videos follow facebook instagram linkedin bluesky x youtube looking for more of our work check out our archive archive