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impress publish with integrity our news contact us support us get started get media literate get accredited faqs login media literacy starts here impress is the uk s only royal charter recognised independent press regulator we ve built two courses to raise standards in journalism and news literacy from both sides the people who make the news and the people who read it choose your course creating ethical media journalism for journalists media professionals students and content creators the uk s first professional accreditation in journalism ethics 40 hours of expert led content across 9 modules developed with the university of huddersfield and innovate uk with contributions from the bbc the new york times npr and the poynter institute build your ethical framework strengthen your legal knowledge and earn a recognised industry accreditation enrol now learn more know the news a practical guide to understanding media for anyone who reads watches or listens to the news a practical 3 4 hour course in media literacy for the general public two modules covering how to critically evaluate news sources spot misinformation and ai generated content and know your rights when reporting affects you or your community developed with contributions from leading journalism practitioners and experts in the uk enrol now learn more overall trust in news in the uk stands at 36 down from 51 in 2015 source reuters institute digital news report 2024 as journalists we can t be waiting around for trust to descend on us we ve got to go out and seek it peter jukes co founder executive editor byline times partner with us to advance ethical journalism at a time when public trust in journalism has reached record lows these courses equip both media professionals and the general public with the skills to engage with news ethically and critically these first of its kind media literacy courses were developed with input from journalists academics and experts from organisations including the bbc the new york times and the poynter institute they address the crisis in media trust from both sides of the story for journalists and media professionals the creating ethical media journalism accreditation covers fundamental concepts like public interest and truth through to complex legal frameworks around defamation and privacy evidence based and practically focused it builds the ethical framework audience trust strategies and legal knowledge needed to deliver reporting that stands up to scrutiny for news consumers know the news a practical guide to understanding media provides the tools to critically evaluate what you read spot misinformation and ai generated content and understand your rights when reporting falls short whether you re a professional strengthening your practice or a member of the public navigating an increasingly complex media landscape both courses offer practical strategies grounded in the same expert knowledge base accreditation creating ethical media and journalism what you ll learn build expertise across the core competencies that matter most in ethical journalism legal protection navigate defamation privacy law and investigative reporting with confidence digital ethics ethical approaches to ai misinformation and social media in today s complex landscape building trust develop credibility through practical strategies for managing bias and transparent practice sensitive reporting how to report on trauma mental health and vulnerable communities with care and professionalism get accreditation now plus receive a certification from impress recognised across the uk journalism industry and a personal ethics toolkit you ll use throughout your career media literacy know the news a practical guide to understanding media what you ll learn build the skills that every informed news consumer needs in today s media landscape spotting misinformation how to identify false misleading and ai generated content before it shapes your view your rights what press regulation means for you as a reader and what publishers are legally and ethically obliged to uphold source credibility what makes a news outlet trustworthy and how to recognise bias hidden agendas and one sided framing taking action how to challenge inaccurate or harmful reporting from complaining to a publisher to escalating to a regulator get media literate now plus receive a certificate of completion from impress and a practical media literacy toolkit you ll return to every time you read the news expert contributors from leading organisations both courses draw on the expertise of journalists academics and ethics specialists from the world s most respected news organisations and institutions plus contributions from levelup sense samaritans mind and we are all disabled journalism ethics i think are ultimately a matter of trust and if you don t have trust of your audience it s a bit of a waste of time it s absolutely critical that the audience believes what you re telling them and sometimes those can be difficult and uncomfortable things but that s the essence of journalism and so for me those kind of fundamental ethics of impartiality accuracy fairness they go to the heart of what we do at the bbc richard burgess director of news content bbc news hear from our pilot cohort our pilot cohort of 30 journalists began their accreditation journey in july with support from microsoft these are their reflections from our first in person workshop paul hutchinson co founder and co managing editor of bedford independent it made me challenge how i approach various different articles how i respond to criticisms and what we re writing the ethical training has helped me to consider things from all angles whereas perhaps in the past i may not have done emily bunder youth correspondent at ealing news i learnt new things how to actually use ai in our work and the importance of being aware of its growth within journalism times are changing we really need to start thinking forward and courses like this are useful because they re embarking on a new venture in the journalism industry carole dennett editor of isle of wight observer i have formalised some of the things that we do with regard to right to reply we ve always given people a right to reply but now we ve actually got a policy on when we do it how long we give them it has given us some form to what we do rather than we all just do our own thing we ve actually got a policy now something that we can discuss and get to a position where we all agree partnership and funding opportunities we work with newsrooms foundations charities tech platforms academic institutions and corporate partners to expand the reach of responsible reporting practices and strengthen journalism standards we collaborate with partners across sectors to expand access to ethical journalism training fund scholarships sponsor cohorts or support grant funded training programs with clear impact reporting offer co branded training to your team with volume pricing progress tracking and dedicated support integrate our curriculum white label the accreditation or collaborate on research initiatives partner on issue specific content subsidise training for your communities or create targeted scholarship programs develop sector specific training sponsor cohorts as part of your csr initiatives or explore revenue sharing models get accreditation now get media literate now get in touch with our team learn impressorg com 44 0 20 3325 4288 impress the independent monitor for the press cic impress is a champion for news that can be trusted in an ever changing media landscape we are here to make sure news providers can publish with integrity and the public can engage with the news in confidence useful links get started get media literate get accredited faqs login intellectual property policy fair payment policy impress the independent monitor of the press cic 2023 impress all rights reserved registered number 9655520 2023 impress all rights 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