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make tomorrow building sustainable brands 0 skip to content home case studies insights about us contact us open menu close menu home case studies insights about us contact us open menu close menu home case studies insights about us contact us branding sustainable futures we elevate good businesses into trusted brands for sustainable futures align your story with your business objectives engage and activate customers and investors attract inspire and energise your people book a free intro call drop us an email focus your brand and bring it to life here s our proven process that has evolved over thirty plus years of local and international experience with a wide range of brands for business and impact this limits assumptions and minimises risk for you 01 strategy aligning business and brand strategy defining your objectives understanding the workings of the target audience and competition what you stand for and going deep into the why s and how s that drive the way forward to achieving long term success and exceeding expectations 02 brand identity bringing the brand to life with the brand strategy as the foundation we build the outward facing expression of who you are what you re doing how you look and what you sound like 03 execution engaging your audience application of the identity across all customer touchpoints digital and physical creating unique ownable brand assets with photography video copywriting and more 04 maintenance protecting your investment measuring success maintaining consistency and quality ensuring that your brand continues to evolve and adapt fractional brand design service a lean cost efficient and professional way to bring clarity and connection to your business introducing our fractional brand design service a highly experienced strategic brand and design professional as a regular advisory member of your leadership team typically our fb d can deliver an audit of existing brand assets run discovery workshops with the leadership team develop a strategic brand platform oversee identity design asset production and brand guidelines amongst other value creating deliverables commitment and timeframe to suite your needs ask us now for more information design mentor an experienced leading hand to guide your team we have various mentoring options with experienced design experts to help guide and empower your team to execute your brand identity and create meaningful content that fits your strategy adds value and stays on brand brand audit a bird s eye view on how you show up often leading a growing business means solving problems on the fly being agile and responsive what often happens is you can lose perspective on how you show up for your customers what do they see and feel about you what do you mean to them and how do you compare with the competition our brand audit examines all your customer touchpoints and helps give an overview of how your customers really experience you often surprising sometimes frightening always revealing the brand audit puts a mirror in front of you and makes strategic recommendations to optimise your impact selected case studies biome capital partners partners in prosperity see more intellihub simplify your energy transition see more gradient institute ai done with humanity and rigour see more atomic oncology a number to live by see more flexity accelerating the energy transition see more walk to cambodia move against poverty see more vamos strength stronger for life see more ide group creating meaningful medtech ventures see more frontline recruitment find your people see more all case studies trusted by 3rdspace alphabet productions japan amp atomic oncology aurecon group aurios holdings australian youth orchestra barbell foods biome capital partners usa bophelo foundation bucketty s brewery chi longevity ey foodlab sydney for purpose aged care frontline recruitment gradient institute hamlet capital human hope ide group independent living services intellihub kamaroi steiner school nec australia nrma octopusbot retail ai japan splinter bikes netherlands vamos strength winning appliances what they say erin feger partner biome capital partners collaborating with kelly and dave exceeded our expectations not only did they successfully achieve our goals but the entire experience was marked by a positive and collaborative spirit they skillfully wove together diverse perspectives from our team guiding us to unveil the expression we aimed to bring to life from the outset the transparent expectations surrounding the process set the stage for a seamless partnership the time and dedication the deep listening and the guidance demonstrated by kelly and dave added immense value to our journey making the entire process not just productive but truly enjoyable we highly recommend their services for a transformative and rewarding experience wes ballantine ceo intellihub working with the make tomorrow team on our brand refresh proved to be a great decision not just for our brand but for our business kelly and his team showed a great understanding of the complexities and challenges in the renewable energy sector the brand workshop clarified our core purpose and added significant value our clients are responding to the transformation really positively and internally it s given the wider team a fresh spark of energy and pride deanna marrocco marketing director bophelo foundation thanks again for all this work it looks wonderful and has made bringing the launch together a breeze with the elements easily usable the brand feels familiar and strong already even before launch thank you i will be sure to reach out should we be able to utilise your expertise for further brand elevation work there it s been a pleasure and a true ease working with you cassandra brill chief marketing officer independent living specialists thank you kelly mitchell as always it was a pleasure to work with you and the result is on point with what we needed sally hetherington oam ceo founder human hope association inc make tomorrow completely revamped the branding for our annual charity event the walk to cambodia kelly took the brief and developed a logo assets and imagery that took our event branding to a whole new level this enabled us to confidently approach corporates and media securing participation and exposure that our old branding couldn t have achieved clinton byrne marketing manager nec marketing communications with the nec website the response internally and externally has been overwhelmingly positive it has become the benchmark for nec group companies globally with many contacting us wanting to emulate it make tomorrow played a massive part in that so once again thank you matt gardan founder and director digital native kelly mitchell and the make tomorrow team are exceptional no fuss no drama just excellent considered and impactful design was an absolute pleasure working with you mate here s to many more faqs who is this for typically businesses who have reached a point in their growth where one or more of the below has happened this will often require a re evaluation of how you are connecting and interacting with your customers and staff you ve outgrown your existing brand that no longer reflects who you are or where you re going the market has shifted significantly due to technology competitive landscape or customer demand growth is slow and you re struggling to build awareness close sales or retain customers or staff leadership change new ceo or cmo signalling a fresh business approach or direction mergers acquisitions and strategic partnerships meaning existing brands need to be consolidated or reinvented to fit a brand family or hierarchy expanded into a bigger or different market launched multiple products that have outgrown the existing brand architecture the need to create more clarity form existing complexity on a new strategic positional or messaging strategy it s the right time to transition from startup to scale up what are we buying clarity connection engagement trust impact growth the alignment of your organisation with your customer experience we translate business complexities into a simple clear visual and verbal narrative for your audience we work closely with you to create the visual expression of who you are what you re doing how you look and what you sound like through strategy brand identity messaging imagery colours and typography then we execute it across all your customer touchpoints what do we get for our investment put simply active and engaged customers and staff more literally a strategic roadmap and visual toolkit of component parts to apply to your marketing and comms for example a brand workshop and strategy deck detailing the big picture and critical analysis logotype design video photography illustration copywriting colour palette typography and guidelines showing how it all fits together execution to all customer touchpoints both physical and digital typically websites videos campaigns social media content pitch presentation decks templates printed brochures documents and stationery environmental design packaging advertising uniforms livery amongst others how do i know this will work we are a highly experienced team of experts in our field our network of carefully selected and trusted professionals are all accredited recognised and respected in their specialised crafts we understand and care about the complexities and machinations of people business and the world around us our client testimonials and case studies demonstrate the legitimacy and effectiveness of our methodology we can provide references on request who will i be working with our founder creative director kelly is your main point of contact throughout the process where appropriate various team members may liaise directly for the sake of efficiency how long will it take a typical brand identity project runs as follows research and strategy researching the market developing a strategic brand approach building the narrative typically 2 3 weeks identity design and execution concepts and design of identity look and feel develop visual assets and execution across target audience touchpoints typically 6 12 weeks campaigns maintenance coaching and quality control ongoing retainer package options available projects and relationships are always carefully planned and a high priority is placed on delivery on time and on budget how much will it cost it all starts with a conversation that costs you nothing who knows where it might lead to help you plan ahead here s a guide for a typical scale up sme option 1 strategy identity a deep dive strategic workshop and platform documentation that delivers clarity purpose and alignment for your business brought to life with brand identity design including concept options logo tagline messaging type specs colour palette image styling 20 40k option 2 strategy identity assets everything in option 1 plus brand guidelines documentation pitch document presentation templates social media templates image assets photography illustration icon suite 40 60k option 03 strategy identity assets execution everything in options 1 2 plus website custom design and build video company intro profile including motion graphics and sound 80 120k brand assets and executions are priced to spec that includes anything from market research video photography copywriting website design and build digital and print templates and anything else you might need to spread the word from employee value propositions to tote bags ongoing engagement starts at 3k per month for 20 hours of expert consultation and design a reduction in rate is available for a longer term commitment at enterprise level we scale up the team to deliver world class strategic branding on all levels pricing would reflect the specific level of engagement required before commencement of any project we will give you a clear outline estimate based on your requirements can t i just do all this with ai sure if half baked is good enough for you rehashing what is already out there can work at a superficial level ask yourself how important it is to understand and empathise with the reality of your unique position the goals and desires for the future of the business our role is to see the bigger picture connecting brand business culture and audience in a meaningful way we work towards the vision of what can and should be not what already is we also use ai but as a powerful tool in the process not as an end result in itself newsletter block this newsletter signup form needs a storage option edit the block and enter a storage location via the storage tab newsletter sign up for occasional hits of inspirational and educational brand related content no sales y fluff promise first name last name email address sign up we value your trust and respect your privacy nice speak to you soon let s make tomorrow want to know more get in touch we love a large flat white a west coast ipa or a friendly face onscreen building sustainable brands contact kelly maketomorrow design 61 0 404 070 410 make tomorrow acknowledges the traditional custodians of country throughout australia and their connections to land sea and community we pay our respect to their elders past and present and extend that respect to all aboriginal and torres strait islander peoples today