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mark armstrong illustration specializing in content marketing advertising editorial infographics animation videos and social media my images are different like your brand needs to be skip to content mark armstrong illustration specializing in content marketing advertising editorial infographics animation videos and social media my images are different like your brand needs to be home about what i do faqs testimonials news shop contact fred arrived at the stroke of midnight which is 8 00 pm est july 8 2026 tags amazon books children s books publishing science self publishing time web design i m late sharing the good news here but my children s book fred the coconut went live on amazon kdp on friday june 26th fred has been published i mentioned in my last post that i d been working on a website to support the book and that too is now live it s got some fun stuff and you can check it out here i still have some revisions and tweaks to make but it s good to be up and running here s a little amazon publishing quirk that might amuse you i had originally set a publication date of may 29 2026 then decided i needed more time and pushed it back to june 26 2026 about a week before publication i found myself wondering exactly when on the 26th the book would go live i did some googling and learned that all of amazon s scheduled releases go live at 12 00 am gmt in other words at 12 midnight greenwich mean time what the heck is greenwich mean time you ask it s the yearly average mean solar time at the prime meridian 0 longitude in greenwich london from 1884 to 1972 gmt was the international standard for time zones around the world it still exists but the new standard since 1972 is coordinated universal time utc which is measured by atomic clocks which are more precise you can read more about the history of gmt here so how does all that tie back to fred i m in new hampshire usa and that puts me in eastern standard time i found a site with a world clock converter which indicated 12 am gmt was 8 00 pm est meaning 8 pm the previous evening would it really happen i wondered i received the following email message from amazon at 8 22 pm est on june 25 2026 so there was a bit of a delay but it timed out pretty close there you have it your arcane trivia for the day amazon kdp scheduled releases go live at midnight gmt local delivery times will vary please take a look at fred s amazon book page and see what you think i d really appreciate your opinion and thanks for all your support about mark i m an illustrator specializing in humor branding social media and marketing my images are different like your brand needs to be you can view my portfolio and connect with me on twitter facebook and linkedin questions send me an email follow mrstrongarm leave a comment from humor illustration older entries hot off the press reheated in microwave still warm cooled down from the fridge from the freezer cold storage from the crypt birthday clock caricatures photo illustrations get updates enter your email address to follow mark armstrong illustration and get notified of new posts by email email address get updates join 18 5k other subscribers recent posts fred arrived at the stroke of midnight which is 8 00 pm est it pays to use your interior page art to create your children s book cover fred the coconut takes flight less color more shared humanity what it means if your baby draws pictures of mark armstrong i walk the streets on new year s eve stay where you are we will find you lurching towards a logo one fine day at the blue bird pet store w c fields haikus how to turn his 1 liners into 3 liners blog at wordpress com subscribe subscribed mark armstrong illustration specializing in content marketing advertising editorial infographics animation videos and social media join 18 493 other subscribers sign me up already have a wordpress com account log in now privacy mark armstrong illustration specializing in content marketing advertising editorial infographics animation videos and social media subscribe subscribed sign up log in report this content view site in reader manage subscriptions collapse this bar loading comments write a comment email required name required website