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view this solution helps generate a higher return on digital marketing investments create customer loyalty through superior campaign performance and unlock real time performance decisions during critical campaign cycles request a demo take a product tour unified marketing and sales check out our on demand webinars to prepare for the future of marketing watch now cmo s guide to revenue acceleration learn the top 5 strategies to deliver effective growth access the guide explore oracle marketing b2b marketing b2c marketing advertising marketing automation solutions for personalized b2b marketing create targeted cross channel marketing campaigns optimize lead generation activities personalize customer and prospect communications and automate marketing activities use real time data driven insights to engage convert and nurture buyer relationships to increase sales featured products eloqua marketing automation crowdtwist loyalty and engagement unity customer data platform data driven 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the entire customer experience to make every interaction matter for each individual 02 deliver relevant experiences in real time collect data from more places apply intelligence at scale and use insights to deliver personalized customer experiences in the moments that matter personalize your b2c marketing campaigns view the b2b marketing interactive demo 2 29 03 easily execute sophisticated marketing empower marketers to use their intuition and creativity to orchestrate amazing b2b and b2c campaigns and irresistible customer experiences 04 increase customer loyalty and retention reward and engage your loyalty program members with highly personalized campaigns based on customer data shopping behaviors and preferences in real time learn more about oracle crowdtwist loyalty and engagement customer story mazda europe improves cx by personalizing each customer s journey see how mazda europe uses oracle unity customer data platform and eloqua marketing automation to personalize and enrich 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