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home mccann instagram linkedin instagram linkedin work about offices terms and conditions privacy policy cookie policy uk gender pay gap reports mccann truth well told tm l oréal paris the final copy of ilon specht l oréal paris the final copy of ilon specht truth well told women have inherent worth and deserve to be seen heard and valued truth well told because you re worth it grand prix film gold lion entertainment silver lions entertainment pr bronze lion film craft grand prix grand prix brand content awards grand prix grand prix impact more than 75 of people who saw the film reported that it changed their perception of the brand description fifty years after because i m worth it was written its meaning had become eroded by time what began as a statement of rebellion had softened into a tagline spoken everywhere but rarely felt our idea was not to reinterpret it but to reclaim it we did so by going back to where the line began to ilon specht the young mccann copywriter who fought so hard to bring those words to life we worked with two time oscar winning filmmaker ben proudfoot to capture specht now in her senior years and facing a terminal illness in her new york apartment she reflects on making the original ad at a time when so many forces were working against her and all throughout her fire and unfiltered voice come to life sharp defiant and unapologetic no brand messaging no product shots just truth the ultimate embodiment of i m worth it we gave ilon specht back her words and her authorship we didn t modernize her line we reminded the world of its original power and the world listened xbox the everyday tactician xbox the everyday tactician truth football manager gamers don t just play the game they study it truth well told xbox turned game intelligence into real world influence best of discipline pr gaming yellow pencil titanium lion grand prix direct silver lion entertainment for sport gold lion creative effectiveness grand clio impact 190 increase in xbox players for football manager 24 which became the most played game in the history of the franchise description modern football is dominated by a few rich clubs that can afford to hire big teams of coaches and analysts which means smaller clubs struggle to compete for talent for the launch of football manager 24 the most realistic football simulator xbox helped the small club bromley fc recruit their next tactician from an untapped talent pool gamers the announcement made headlines everywhere and people from around the world applied nathan owolabi a dedicated football manager player got the job he used data from the game to help the club win in the real world developing formations finding new strategies and uncovering the opposition s weaknesses the story of this unusual approach to football was told in a 60 minute documentary on tnt sports the uk s biggest sports broadcaster with the help of a gamer the club achieved its best season in its 132 year history ultimately gaining promotion to league two for the first time ever xbox saw a dramatic increase in football manager players on console and football manager 24 became the most played game in the history of the franchise chevrolet 100 years of chevrolet chevrolet 100 years of chevrolet truth the future is born out of the past every chevrolet that s carried us along the way continues to drive us forward truth well told for 100 years always driving toward the future silver film craft impact 1 position in brand consideration 6 p p ahead of 2nd place and 9 p p ahead of 3rd 1 position in engagement across the category with 44 more interactions than the brand s overall average 470 000 real experiences delivered through the spotify activation strongest brand power in the industry in brazil s automotive industry during the period description chevrolet celebrated 100 years in brazil with a 360º campaign that revisited defining moments in the nation s history in the hero film from the rise of industry to women s right to vote from the dream of a new capital to the return of democracy from world cup celebrations to reconnection after the pandemic each scene was chosen to reflect the country s progress and the brand s enduring presence throughout the story is told through immersive cinematography 3d transitions and iconic vehicles that act as portals through time every frame was carefully crafted combining historical accuracy with emotional depth narrated by fernanda torres one of brazil s most celebrated actresses the film aired nationally on chevrolet s 100th anniversary more than a celebration it became a statement about memory progress and connection reminding brazilians that chevrolet has not just been a car brand but a part of their country s journey mastercard inclusive by design mastercard inclusive by design truth an inclusive global financial system is good for humanity and business truth well told doing well by doing good impact 89 increase in brand value since 2018 description when mastercard and mccann debuted priceless in 1997 the campaign captured people s hearts with a breakthrough idea in a world of conspicuous consumption what really matters are the things that money can t buy like taking your child to their first game at the ballpark mastercard and mccann realized that to continue to deliver on priceless the brand platform could not ignore the 1 4 billion people globally excluded from the financial system due to discrimination exploitation and more with financial inclusion now central to mastercard s brand purpose priceless has evolved beyond messaging into groundbreaking product innovations tools and platforms among them the true name card allowing transgender individuals to have their real names inscribed on their credit cards the touch card system that lets sight impaired consumers to distinguish their credit debit and pre paid cards by touch the where to settle tool that helps ukrainian refugees in poland find the ideal areas to make their new homes the where to start tool that helps create a symbiotic financial ecosystem between resettled ukrainian refugees and their polish neighbors and the new life donor card and atm voting projects which have turned millions of users into organ donors and helped citizens decide how the government uses their money respectively puck recipe for change puck recipe for change truth cultural knowledge is economic power truth well told from local kitchens to global restaurant tables impact 16 67 profit increase 56 rise in footfall for participating restaurants 807 12 revenue for the women behind the recipes description as lebanon faced one of the worst economic and humanitarian crises in modern history traditional aid models and retail logistics collapsed leaving displaced women with no income and limited support puck a trusted middle eastern dairy brand saw an opportunity in what remained the women s family recipes passed down for generations recipe for change transformed these cultural heirlooms into intellectual property by licensing the recipes to lebanese and fusion restaurants around the world each dish sold generated income with 50 of profits going directly to the women behind them the strategy reframed these women not as victims but as business partners restoring dignity and agency launched during ramadan a time rooted in generosity the campaign created a scalable b2b2c model that connected communities across borders it not only supported displaced women but also drove new revenue for restaurants and redefined how brands can build equity empathy and economic impact during crisis kids help phone help kids help phone help truth adults define help as something youth only need in crisis truth well told help means everything impact in 2023 49 of youth said that without khp they would have ignored their issue entirely a major barrier to positive mental health outcomes description help is a powerful film marking the next chapter of kids help phone s feel out loud platform the film reimagines the beatles help to explore what help truly means to young people today from everyday struggles to urgent crises blending live action cgi and emotional metaphor it visualizes real youth experiences drawn from over 50 million data points that have been aggregated and anonymized from real conversations with youth aldi kevin the carrot s christmas mission aldi kevin the carrot s christmas mission truth living well everyday isn t about spending more but enjoying more because having the best christmas possible should be something everyone can afford to have not just dream about truth well told have a cracking christmas with aldi impact the ad achieved the highest possible 5 9 star rating in system1 s analysis for both short and long term effects the sixth consecutive year aldi s christmas campaign had scored the highest in the rankings kevin was also named the uk s favourite christmas ad of all time and aldi s reported a 3 4 increase in total sales in 2024 the brand s best christmas ever description in a festive campaign a snowy christmas eve village loses its sparkle when dr humbug and her crew steal the christmas spirit santa calls on kevin the carrot to save the day sending him on a daring mission to infiltrate humbug headquarters with clever disguises his wife katie and a few comedic close calls kevin works to restore joy to the village the story ends with the humbugs learning that christmas is better when goodwill is returned xbox cheeky controller xbox cheeky controller truth irreverence is deadpool s true superpower truth well told deadpool s greatest asset is his impact 25 sales increase on the microsoft store description the highly anticipated theatrical release of marvel studios deadpool wolverine was an unmissable pop culture moment and xbox aimed to capture the attention of the movie s fanbase alongside other brands vying for consumer engagement by authentically blending xbox s technological edge with deadpool s irreverent humor we created a culturally iconic retail promotion with a competition at its core rather than rely on predictable character assets we launched the cheeky controller a limited edition collectible modeled after deadpool s most talked about body part as an exclusive prize in a global sweepstakes this unexpected twist on character merchandising not only ignited fan frenzy and drove massive earned media it also deepened brand engagement and delivered a 25 sales uplift on the microsoft store proving the power of bold retail ideas to cut through mcdonald s not for first dates mcdonald s not for first dates truth while mcdonald s may not mark the beginning of love it ofen becomes part of love s journey for second dates late night comfort and everyday rituals truth well told not for first dates but for every other one description by embracing a viral moment that its restaurant wasn t for first dates mcdonald s reignited emotional connection with the audience by celebrating second fifth and forever dates through intimate honest storytelling just eat did somebody say just eat did somebody say truth getting what you want when you want it is modern life s greatest joy truth well told did somebody say impact since launching ad recognition is now at 67 category average is 38 profits have increased by 56 and the uk has experienced 24 yoy revenue growth best of all just eat has taken its rightful place as number 1 in the food delivery category all whilst entertaining the world description just eat uk i and mccann london launched a fresh take on the iconic did somebody say campaign starring uk garage legend craig david celebrating neighbourhoods and community spirit the new campaign brings a distinctly local flava to the platform craig david s garage inspired remix of the famous jingle soundtracks a lively journey through impossible street showcasing diverse households and the many ways just eat serves everyday moments from cosy takeaways to last minute groceries directed by romain chassaing the campaign spans tv cinema radio and social spotlighting just eat s deep connection to local culture prada paradigme prada paradigme truth there s no singular version of masculinity each individual creates their own paradigm truth well told what if there s another way description with a cinematic film starring brand ambassador tom holland prada beauty unveiled its new masculine fragrance paradigme created by mccann paris and directed by oscar winner thomas vinterberg the two minute spot follows holland as he reflects on life s possibilities asking what if there s another way through moments of introspection movement and creativity the film captures themes of growth and self discovery echoing the fragrance s spirit of redefining one s path blending emotional storytelling with striking visuals paradigme celebrates authenticity and curiosity the campaign launched globally across tv cinema and social platforms embodying prada s call to create your paradigm contact us contact us email 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