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home theme home reports about get in touch welcome to meaningful brands tm discover havas s proprietary studies and the latest edition of the global meaningful brands tm report unleash america s full potential meaningful brands 2024 special report us diversity welcome to the me conomy meaningful brands 2023 global report the client agency barometer meaningful brands 2022 special report the age of cynicism meaningful brands 2021 global report 2024 2023 2022 2021 newest highlight 75 of brands could disappear and people would not care most brands are just not measuring up yet some brands have unlocked how to be meaningful and are significantly outperforming the market on all measures read more 2023 report 74 now also believe brands should be improving their personal health and well being read more and 73 believe brands must act now in the good of the society and planet communication is not enough read more 2023 report 70 of people think the world is going in the wrong direction at a global level read more the climate crisis is now acknowledged globally as the most important issue we face read more 2022 report 2 in 5 respondents believe the only way to improve our agency relationships is to put the business up for pitch read more for many it s easier to start again than to fix it it s time to re build a more meaningful relationship between clients and their agency partners read more 2023 report 77 of consumers expect brands to show support to people in times of crisis read more there are opportunities to forge meaningful connections across personal benefits namely to decrease life s stressors read more explore our reports 2024 latest report 2024 special report unleash america s full potential read more 2023 global report welcome to the me conomy read more 2022 special report client agency barometer read more 2021 global report the age of cynicism read more interested in our process or methodology read more any questions get in touch 2024 all right reserved data protection policy cookie policy
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