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description= Big and small questions about media, advertising and marketing. Click to read Next in Media, by Mike Shields, a Substack publication with thousands of subscribers.;
author= Mike Shields;
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next in media mike shields substack next in media subscribe sign in home next in creator media archive about is retail media kidding itself also pinterest potential and paramount pitfalls aug 6 mike shields 9 2 latest top discussions meta wants to rule ai it can t even stop brands from making fake joe rogan ads llama llama bogus ads drama aug 4 mike shields 3 creators may have a second job and so might media planners llms are hungry for video jul 30 mike shields 3 there s no doubt microsdramas are blowing up but they may never be a big ad vehicle you don t want to watch four minutes of adverts for a 90 second episode jul 28 mike shields 10 2 media buying is stuck in silos it s driving consumers nuts cadent s doug rozen on the need to go total video jul 23 mike shields 4 mls is blowing its world cup moment plus spotify s ai ad push jul 21 mike shields 7 2 how netflix can escalate the war with youtube plus vayner s jon morgenstern on the new pressure facing creators jul 16 mike shields 10 2 why paramount and maybe others are keeping programmatic tv in check will that limit vibe and others progress jul 14 mike shields 14 1 see all next in media big and small questions about media advertising and marketing subscribe recommendations view all 7 big technology alex kantrowitz the medium from andrew rosen andrew a rosen people vs algorithms troy young the ai ad economy debra aho williamson media ads commerce media ads commerce next in media subscribe about archive recommendations sitemap 2026 mike shields privacy terms collection notice start your substack get the app substack is the home for great culture this site requires javascript to run correctly please turn on javascript or unblock scripts
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