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Text of the page (random words):
very car company is doing it or they are missing the boat if you want to sell your snazzy new car you better have a modern house to pose your handsome man in front of but handsome men are a dime a dozen its the modern house that sells the car because we all know if you want people to think your new car is cool you better park it in front of a modern house posted by lavardera on 10 22 2016 0 comments labels automobiles consumer goods television ad matthew mcconaughey is the guy with the cool modern house says lincoln yup for the record when matthew mcconaughey is not driving a lincoln or talking to his dogs he s living in this cool modern house because lincoln knows its not enough to have a huge star hawking their cars they have to prove he s cool by showing that he lives in a cool modern house isn t it always the case posted by lavardera on 7 16 2016 0 comments labels automobiles consumer goods television ad oscar meyer lives in glass house throws analogies this one has been lurking over in the lead list mini blog for some time and i thought i might as well promote it to the main feed its nice to see a commercial with a modern house that is not a car commercial for a change here oscar meyer builds a case for the transparency of their packaging with some humor about transparency in your opinions don t think we overlooked the transparency of the glass walled house in the background posted by lavardera on 7 12 2014 0 comments labels food stuffs television ad cadillac brings the car douche bag brings the modern house in probably the most extreme example of the genre here we have cadillac s entry into the cool people rock modern house cannon its not enough for them however to just show their shiny car in the driveway of a beautiful modern house no they have to have the supposed owner expound on why we americans are so full of ourselves and work harder than the rest of the world and have our materialism as payback well whatever mr tightpants is not making a convincing case here but one thing is for sure the douche bag is not camping out in a colonial and he s not nesting in a mcmansiony chateau no he has a full blown balls out killer modern house because cadillac knows when you want to make somebody look cool and successful nothing better to park your product in front of than the modern house i ll take the house throw in the car if you like but next time spare us the pretentious lout posted by lavardera on 6 16 2014 2 comments labels automobiles consumer goods television ad some things never change 1955 lincoln ad nuff said via roger wilkerson posted by lavardera on 3 04 2013 0 comments labels automobiles consumer goods print lexus has the fever and the only cure is more modern house lexus has been consistent in their use of the modern house to sell their cars why would they stop now when it obviously is working for them i ll never grow tired of making this point so here it is again when lexus creates a context around their product in their ads they want it to make their cars look as desirable as possible so how do they do it time and time again they choose to show the owners of their cars as also owners of beautiful modern houses not just any kind of house but the modern house because they know and we all know that this will immediately signify that owners of their cars have impeccable taste and that if you purchase one of their cars it will signify that you have impeccable taste just like the modern house owners in their ads lexus knows this you know this i know this we all seem to know this but our housing industry here in the us does not seem to know this instead of offering the kinds of houses that we all know that we admire and ascribe to good taste they offer an unending parade of mediocre wishy washy sort of old fashiondy historicish looking mcmansions sigh maybe some day they will wake up and start offering what we all know is the real good stuff the modern house tip of the hat to chad for the tip and the house has been id d thank you mike the bridge house by stanley saitowitz posted by lavardera on 1 15 2013 0 comments labels automobiles consumer goods television ad cadilac s big comeback starts with the modern house just as all the other auto manufacturers when it comes time to show your product in front of a house they choose the modern house cadilac has had to come a long way to win back the confidence of auto buyers following the near failure of gm they needed to show their product in the best light backed up by a setting that made their cars look like the choice of successful and tasteful owners so of course they put their product in front of the modern house its clearly come to be the only choice for shedding good vibes on your automobile product yet the housing industry seems to be missing this widely understood fact every ad agency serving every auto manufacturer knows that the modern house equals desireability yet the housing industry fails to offer the modern house as a choice hello is anybody home here is the video posted by lavardera on 8 11 2012 3 comments labels automobiles consumer goods television ad chrysler s path to recovery stops at the modern house we all know where chrysler has been in recent years bankrupt bailed out taking a stab at it again turning over a new leaf chasing quality reinventing themselves this time they are going to do it right freshen those designs build that mystique park their cars in front of the modern house same old cars perhaps but they have trimmed them up new headlamps new logos new look and to put that new image across to car buyers this time they are going to do what works so well for those other car companies they are going to show us that the kind of person that owns a modern house is the kind of person that owns their car they are successful smart and cool and chrysler s products are one of the things that cool people gather around them everyone knows that except maybe those mcmansion builders posted by lavardera on 11 26 2011 2 comments labels automobiles television ad the modern house is no stretch for nissan in nissan s new commercial for their maxima sedan the happy couple expecting a baby live in what else the modern house because what other kind of house would this hip yet successful young couple live in a colonial nope a giant mcmansion uh uh nothing but the modern house will do when nissan wants you to understand that their product is owned by cool people and a sure fire way to make yourself cool is to own their product too so when nissan sets out to make sure the owners of their car in the commercial look cool well they have to be sure to put them in the perfect modern house not too big not too fancy but 100 modern the message comes through loud and clear to us how about the housing industry hello anybody home posted by lavardera on 4 15 2011 4 comments labels automobiles television ad chevy goes modern for the volt intro over on the chevrolet web site the new chevy volt has been rolled out the hope of an ailing industrial giant the prius killer the hail mary pass the last chance to get it right call it however you see it when gm closed its eyes and swung for that home run they did what any self preserving fortune 500 company would do they put their product in front of a modern house to make it look good because we all know that the cool folks the smart folks the folks we want to be like the folks that gm wants us to copy and buy a volt all live in a cool modern house but not the housing industry apparently you remember the housing industry don t you i may disparage gm but gm did not drag the rest of the world economy into the dirt with their own self indulgent out dated relationship with their own dinosaur the suv however the housing industry did manage to crash the world economy by encouraging us to flip ever bigger mcmansions where is the housing industries volt hmmmm where is its smart green efficient and modern product to turn around its fortunes posted by lavardera on 3 12 2011 0 comments labels automobiles consumer goods web sites corning looks to the future sees modern house in this promotional video by corning about the role glass will play in our future the modern home plays a prominent role but sure you might say its a video about the future of course it has a modern home no the house in the video is clearly a mid century modern style home likely somewhere in california and chosen to be the domestic setting for the video so even when making a speculative video about the future corning looks to our present to define the modern house it makes sense though we could hardly imagine all of these futuristic high tech tools and accessories integrated into a traditional home it would be a complete contradiction no in their eyes the modern house is the inevitable future but not here in the real world builders and developers haven t figured this out yet even when its all around them and in their face in popular media they still remain blindly focused on traditional homes perhaps time moves backwards for them and the future never arrives so long builders its been nice knowing you posted by lavardera on 2 17 2011 0 comments labels consumer goods hyundai gets a taste of the modern house in this edmunds inside line article the brand new and shiney hyundai genesis sedan is posed in front of the modern house to good effect its not clear if the photos were shot by edmunds or stock material provided by hyundai but either way the intention is clear the car is the newest and greatest if you want to emphasize that you show it in front of a house that everybody looking also understands is the latest and greatest the modern house see it at edmund s site thanks to jim for spotting this one reader contributions greatly appreciated posted by lavardera on 2 09 2011 1 comments labels automobiles web sites acura strikes back at lexus proves acura doesn t get it acura is running a commercial about overindulgence at the holidays which appears to aimed at the lexus campaign featuring modern houses and cars as gifts only they don t have any objection to cars as gifts of course they just want to try to make modern architecture look silly nice try but it backfires the fool in the acura commercial may be a fan of fancy gingerbread but he s holed up for the holidays in a traditional house proving once again that in advertising only the cool people live in the modern houses posted by lavardera on 12 21 2010 0 comments labels automobiles consumer goods television ad lexus holiday campaign casts the modern house every year lexus makes a holiday pitch to give its vehicles as christmas gifts as improbable as that seems for most of us never the less they have something to say about who might be able to so casually gift an expensive automobile and surprise our generous gift giver is a family with a modern house and why not lexus wants us to envy these folks they want us to want to be like them buying a new lexus by christmas time and who do they think will make us feel that way the guy with the modern house of course they know the modern house will make their product look more desirable yet the us housing industry doesn t get this do they what s with that posted by lavardera on 11 26 2010 4 comments labels automobiles consumer goods television ad lexus uk also has the modern house as its ideal in this lexus uk as from 2007 once again the driver takes their car home to a severely modern house the uk is similar enough to the us to make our case when lexus wants to make their vehicle enviable they show it parked in front of a modern home posted by lavardera on 11 26 2010 0 comments labels automobiles consumer goods television ad tron legacy movie leverages modern house it appears from trailers released in europe that the upcoming tron legacy movie will use a modern house for the home of its protagonists the flynns i m not sure if the home was ever shown in the original tron movie i think not which means that this is a current appropriation no doubt the movie makers turn to the modern house to imbue their heroes with the sense of cool the audience will admire of course we all understand the cool guy lives in the modern house america s home builders do they get it hmmmm not so much posted by lavardera on 11 19 2010 0 comments labels movies in the city of townville the powerpuff girls are so rocking a modern house posted by lavardera on 11 17 2010 2 comments labels tv programs surrogates movie has no substitute for the modern house i just got around to watching last summers science fiction movie surrogates its set in a near future where everything looks familiar buildings cars yet the technology is clearly miles ahead of today people stay home and go out in to the world via a robotic surrogate that they control from a virtual reality chair in their home so while we get old and fat our robots remain vital and young whether or not that sounds good or bad to you one thing that seems sure is that everybody in this near future lives in a cool modern home spoilers below if you have not watched the movie this is the apartment of a minor character in the movie quite unexpected when they enter from the hallway to reveal this soaring two story modern dwelling and here is the apartment of one of the main characters i loved the look and feel of this place concrete waffle slab ceilings and brick walls in the living room and later on a brief scene showed an exterior view of the home of one of the other main characters a night scene but clearly a modern house in many scenes of this movie they went to great lengths to show us that cities and buildings were still the same familiar places yet the protagonists all had modern dwellings and strangely enough the antagonist as it turns out lived in a traditional dwelling interesting clearly deliberate the modern settings were used here to distinguish the roles of these characters just like bad cowboys had black hats and good cowboys had white hats so you have to wonder why the good guys got the modern dwellings obviously the film makers know which kind of house will make the protagonist appear cool progressive informed admirable and they count on us understanding that as well since we all have this figured out so well then when is the housing industry going to get the message hello posted by lavardera on 11 12 2010 2 comments labels movies mcdonalds sips the modern coolade yep you read that right mcdonalds as in hamburgers in a cardboard box mcdonalds they are embarking on a program to literally modernize their image with a new corporate design aesthetic that is unabashedly modern so when mcdonalds decides to reinvent themselves they don t turn to colonial architecture its not pseudo tuscan or euro tudor its modern modern modern modern because mcdonalds knows that this will elevate the perception of their product and in return the entire brand yet home builders across the usa are prepping next years collection of toomanypeaks and phoneyshmoney styles served ...