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home more in common services consultancy focus groups polling services training navigating public opinion for leaders managing progressive workforces building broader campaigns research reports insights weekly opinion trackers polling table archives the opinion brief newsletter podcast seven segments events about us our story our team in the news careers contact us work with us search welcome to more in common uk more in common is a non profit research agency that aims to understand what britons think and why providing in depth and timely insights to policymakers journalists and the organisations trying to navigate some of the most divisive issues of the day and highlighting a path to what brings britons together work with us latest research insights view all 5 oct 2026 can badenoch turn the conservatives around finn walshe 4 oct 2026 where next for the greens more in common s flagship event at the green party conference 2026 more in common 2 oct 2026 plaid cymru governing a fragmented wales event for plaid cymru party conference more in common labour party politics 28 sep 2026 will burnham rebuild labour s coalition more in common s flagship event at the labour party conference 2026 more in common more in common s september 2026 mrp mrp politics 26 sep 2026 more in common s september 2026 mrp charlie buckley social cohesion 25 sep 2026 disagreeing well public opinion on how britain disagrees louis o geran rhiannon mcquone research associate personal finance for some segments there appears to be a stigma around the word debt that doesn t come through as strongly when they think about borrowing money despite these two phrases meaning the same thing in practice progressive activists in particular seem more uncomfortable with debt 44 per cent saying it should be avoided at all costs than they are with borrowing money 22 per cent saying it should be avoided at all costs meanwhile sceptical scrollers an equally young and online segment but much less likely to have gone to university and accumulated student debt for example feel on average as comfortable with the idea of debt as they do with borrowing money 2 jul 2026 louis o geran external affairs manager random support for brexit has eroded across nearly every segment since 2016 the shift is starkest among rooted patriots this was the group which helped deliver boris johnson s 2019 landslide who are now on balance more pro rejoin already pro remain segments have moved further in that direction only traditional conservatives have hardened in their euroscepticism but would this support for rejoin play out in a real campaign read the report brexit 10 years on 30 jun 2026 more in common from our team voting intention trackers our latest westminster voting intention to see all our weekly voting and public opinion trackers click here updated every wednesday 17 jun 2026 rhiannon mcquone research associate institutional trust insurgent parties such as reform uk and the green party are now seen as more likely to respect people who work hard do the right thing and contribute to their community albeit from very different perspectives and appealing to very different segments of the public read our report on the respect crisis here 6 may 2026 luke tryl executive director uk identity voters in england are split on whether expressions of englishness are celebrated enough 40 of us say they re not encouraged enough 37 the right amount and 9 not enough at either end of the political spectrum 72 of reform voters say they re not encouraged enough while 34 of green voters they re encouraged too much 23 apr 2026 louis o geran external affairs manager international affairs fewer britons than ever before think of the united states as an ally only 38 per cent almost as many 35 per cent see it as neither an ally nor enemy while nearly a fifth 17 per cent see the us as an enemy of the uk 10 apr 2026 sophie stowers research manager nature countryside britons are strongly inclined to not trust party leaders to protect britain s nature and countryside true to form starmer is the least trusted here but even the leader of the green party zack polanski is only trusted by 21 per cent of britons on this issue read our report on britons and the countryside fieldwork 3 feb 2026 charlie buckley senior research associate gambling britons say that gambling has become more noticeable in their day to day lives particularly in online and tv advertising as well as in sports even on the high street where the presence of betting shops has actually declined in recent years a third of britons feel that they notice gambling more than they used to read our report ending a losing streak here 1 jan 2026 finding the drivers of public opinion we combine rapid polling and deep research to help bridge the gap between policy debates and public opinion data polling data polling making sense of what is happening to our politics consultancy consultancy helping organisations to navigate public opinion focus groups focus groups hearing from britons in their own words to get a deeper understanding of what they think and why trusted by leading uk organisations see our work in action view all maximising support for grid infrastructure through effective community benefit schemes maximising support for grid infrastructure through effective community benefit schemes more in common was commissioned by local storytelling exchange to run four focus groups across communities most affected by east coast pylon grid infrastructure read case study public appetite for action on obesity public appetite for action on obesity more in common carried out in depth polling and focus groups across britain to uncover what voters truly believe about tackling obesity our insights provided nesta with an evidence base to be heard by the government read case study green foundations green foundations more in common was commissioned to undertake extensive quantitative and qualitative research with liberal democrat voters to understand their attitudes on environmental issues and explore the role that environmental campaigning could play for the liberal democrats read case study discover the seven segments our unique lens for understanding british society in the mid 2020s based on our extended research into britons core beliefs their values and behaviours take the quiz below to find out which of the seven segments you belong to learn more about the segments take the quiz why work with us trusted partners we ve worked with leading organisations across media government and civil society read our case studies here fast insights our weekly omnibus polling model enables us to meet the moment rapidly tracking public opinion as it develops find out about our polling services here social cohesion expertise we ve spent years exploring public trust polarisation and social cohesion find out about our work on social cohesion here not just the what but the why across all of our work we re interested in finding the drivers of public opinion our people centred lens combining rigourous polling with in depth focus groups allows us to go beyond the headline numbers to understand what is really shaping how people think about the issues that matter most find our research here work with us our polling and focus groups help organisations to better understand where the public are on their key issues we d love to hear about what you re working on email us polling moreincommon com latest research can badenoch turn the conservatives around can badenoch turn the conservatives around where next for the greens where next for the greens plaid cymru governing a fragmented wales plaid cymru governing a fragmented wales rigorous research into what britons think what divides them and what they have in common our services consultancy focus groups polling services speaking requests case study archives quick links polling tables events funding careers contact our socials twitter linkedin 2026 more in common uk all 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