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neu futur neu futur about contact work london uk about neu futur helen job is a globally recognised creative strategist and futurist with over 20 years of experience helping brands and institutions navigate cultural change and design visionary futures formerly head of research at ikea s space10 innovation lab she now leads her practice neu futur creating future ready strategies and experimental projects at the intersection of foresight design and cultural research a respected educator and speaker helen has built global curricula led residencies and published thought leadership exploring themes of innovation sustainability and human connection get in touch hello neufutur xyz contact london uk e mail instagram linkedin 113 spring experiential wellbeing neu futur contributed to opportunity mapping experiment design and concept development for 113 spring a new experiential well being destination in new york city s soho housed in a landmarked cast iron building and designed by snøhetta 113 spring is a living lab and community nexus dedicated to sustainability and health offering curated programs and services that take a holistic approach to well being new york us september 2024 airport futures from function to feeling neu futur partnered with gharage on airport futures from function to feeling the team shaped the report s narrative and strategy carried out supplementary research and developed the final copy contributing to a forward looking exploration of how airports can evolve beyond function to deliver more meaningful passenger experiences hamburg de january 2025 cookout food futures neu futur collaborated with london based design studio mitre mondays on an experiment exploring the future of taste through food and community neu futur produced a research paper on the kinds of spaces cities need to embrace diversity and complexity while mitre mondays translated these insights into a speculative public utility a single pole structure combining cooking gathering and maintenance functions for shared urban life london uk spring 2024 how to bookclub anything helen job curated and led a conversation with creatives bryan wolff and marc vermeeren at post office a cooperative cultural space in amsterdam the discussion examined how book clubs and gatherings can amplify communication connection and creative exchange showcasing her role in shaping culture driven community focused experiences amsterdam nl july 24 2025 intelligent airports from friction to flow neu futur collaborated with gharage on intelligent airports from friction to flow part of an ongoing series exploring shifting traveller preferences and the future of airports this report examines how emerging technologies can improve both function and passenger experience structured around three themes getting the basics right intuiting needs and desires and elevated experiences hamburg de june 2025 making room future of creative learning neu futur curated and hosted an interactive panel on the future of creative learning as part of making room at london design festival created by andu masebo and mikey krzyzanowski making room was a workshop space designed to bring people together offering opportunities to absorb knowledge from diverse sources and learn tacitly through experience the space evolved organically over the festival hosting daily workshops talks and events that encouraged collaboration and fostered new ways of thinking london uk september 14 22 2024 olden residency the garden neu futur co created a pilot summer residency with bjørnar pedersen at parabol studio in the fjords of norway built on residencies publication and prototype development olden residency forms a platform for cultural research and exchange insights on the collaborative process and the interplay between technology and nature are being compiled into looking sideways an annual publication sharing methods reflections and resources from the residencies olden no august 17 24 2025