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internet marketing firm at http www ielectrify com ielectrify specializes in creating professional affordable and creative websites that get results with a strong background in internet marketing and niche marketing ielectrify com works with small to medium businesses to help them easily create and manage their own websites posted by joeaddict at 7 48 pm 1 comment labels website content your online reputation your online reputation does integrity really matter in online business the owners of pcs productions in texas would likely say yes this company began in 1995 and has worked to develop quality audio and video productions their services extend to web design and hosting audio streaming and print media projects this company has worked diligently to establish integrity in each form of media they present many of those media specialties interact with other forms of media so they must make sure they can transfer branding ideas from one concept to another i think what may be most impressive about this company is they have an extraordinary track record client testimonials are glowing and well respected if you are known by the company that you keep then this company visibly has a sense of integrity their staff has been sent on assignment to virtually every continent in the world and their work is called upon repeatedly by existing clients while others also seek them out for their skills so is this a puff piece about pcs productions no in fact i don t know anyone who works there nor have i visited with anyone so i guess you could say i am not promoting a service but pointing to some interesting parallels i often find in the best businesses this company has a good reputation and that s the point of this article as an online business you need to work to establish a reputation that is used as a calling card for potential customers the web already has enough scam artists and fly by night operations so when i find a point of positivity i cling to it and then point it out to others the establishment of a strong work ethic combined with consistently providing the best possible service can do wonders for your business in the long term someone once told me you really should take the high road there s a lot less traffic at first i smiled but it s true we all know someone who is adept at cutting corners perhaps we have encountered a business that left us high and dry after they got our money we like those high road companies what we want as business owners are those glowing testimonials that profess the depth of our commitment to excellence these are words that may well encourage others to buy our product or use our service those precious words will not come if the customer is just another dollar figure as a business owner you place your name and reputation on every order you ship out you stake the trust others would like to place in you on the way you handle issues that come up it s a whole lot easier to lose a reputation than it is to gain it back reputation is an investment in your future it s an investment that can go away if you don t protect it wisely what that means for a business owner is you have to put your customers first their concerns need to be a concern for you their issues require you be a problem solver deliver more than you have to and show absolute respect to your customers after all they are the ones you serve about the author scott lindsay make a website or make your own website fast at highpowersites com start a home business and sell ebooks at bookswealth com posted by joeaddict at 7 41 pm no comments labels your online reputation tuesday september 23 2008 seo tips on page seo tips it requires a lot of effort in designing and building a site but it can be all in vain if you can t attract enough traffic towards it you put all your efforts in an attractive design of your website and the next step you do is to put it in front of the online world you can t get success only by uploading your website on the www the target is to attract well qualified visitors towards your website which can t be done unless you put your site in the eyes of the search engines today all of the internet users use search engines to find the site relevant to their interest for example if a person is interested in finding information about on going and up coming cricket events he she can easily do so by typing in the keywords in google yahoo or any other search engine the search engine as a result will present a list of most relevant websites on the basis of their keyword so in short to get more traffic towards your website make it more optimized and put all efforts into keeping your website in the eye of the search engine this traffic is without any doubt the life of a business no e business can run without adequate traffic how to optimize your website for search engines there are two ways of doing it off page search engine optimization on page search engine optimization this article will focus on the tips useful for on page search engine optimization all search engine optimization techniques are usually classified into on page optimization techniques and off page optimization techniques both help in achieving one common goal to get higher ranks in serps search engine result pages useful on page seo tips following are some of the most common tips for better on page search engine optimization the most important word the keyword it is always suggested that before you upload your website put all your efforts into the keywords since users will be using keywords to find websites of their interest each page of your website should be treated as a separate entity having its own title and targeted keywords always try to name your webpage files starting with your targeted keyword like crickethome htm etc for instance if your website is about telescopes then the title of each of your webpage should always start with the word telescope and name each webpage file starting with word telescope like telescopereview htm because the search engine robots look at filenames always remember that you have to make your website attractive for the human visitors as well as for search engine robots attractiveness for both of them can be achieved through better keyword optimization you should keep in mind the keyword density and never over optimize your web page it is not necessary that the greater the optimization level of your web page the better it will be title tags are considered to be one of the most important factors of on page optimization you can say in other words that it is mandatory for you to include the main keyword as part of your title you should always use header tags with lots of care most of the seo experts recommend having a single h1 header tag that should contain the main keyword in order to attract human visitors as well as the search engine robots other h2 tags can contain secondary keywords putting the main keyword in the url is always beneficial in the eyes of the search engines most of the users are usually not bothered with that but it will help in better seo if it is not possible to include the complete keywords or a phrase in the url then try at least to include the most important keyword in the url there are many more on page seo tips but the above mentioned tips are the most common and recommended by experts you can add additional features on your website to make it more search engine optimized for instance adding blog sections feedback areas guestbooks etc about the author colm byrne has been working in the seo arena for 4 years now and runs a blog to give tips on internet marketing and how to do ethical link building his numerous articles provide a wonderfully researched resource posted by joeaddict at 1 30 pm no comments labels seo tips smart search engine marketing smart search engine marketing some guidelines search engine marketing whether it s paid or organic is a science while it is true that you can put together an ad on google or yahoo pick a few keywords that describe your business then bid on them and be up and running with a pay per click campaign in a few minutes the actual process requires considerably more thought here are a few key points to consider what is the goal of your ad if you are an e commerce merchant selling mainline products you probably want to generate a sale if you are operating a decorating business your goal more likely is to generate a lead for follow up that goal will shape how you structure your campaign what kind of landing page do you want the user to click through to is it a specific product page with all the information necessary to complete the order or do you want your customer to land on your home page in order to get more information about your company you may want your ad to be product specific or have a more general message is there a special deal that you can offer in your ad phrases like free shipping save 10 now or sale ends tomorrow create a sense of immediacy that can increase the likelihood someone will click on your ad you don t have to have the top ad listing in order to be successful while being 1 likely will bring you more clicks you don t want to overpay for them typically as long as your ad appears in the first five positions and has a compelling offer you will get your share of clicks the keywords you select for your ad are critical in fact the difference between a cost effective campaign and one that just costs you money often are the keywords you select try to avoid buying general terms unless your site has a very very broad selection of product the keyword cars might bring anyone who is looking for anything having to do with a car that probably doesn t do you much good if you are selling radiator hoses stick to words and phrases that relate as specifically as possible to what you are selling a good rule of thumb is that the more general a keyword is the more expensive it is the page customers land on when they click on your ad should contain similar words to those used in the ad reinforcing the ad message is important for two reasons first it tells people they are at the right place and second it will help your quality score on google and quality index on yahoo google in particular attaches great importance to the relevance of your landing page and you may be able to secure a higher ad position with a lower bid than other advertisers monitor your campaign regularly this is particularly important at the outset when you are establishing what works and what doesn t pay per click advertising isn t day trading you don t have to be glued to the monitor but you don t want hours to go by without seeing if your clicks are converting into your desired result of sales or leads a large search agency might suggest that you need 1 000 or more clicks to determine if your campaign is working as a start up or small business you or your agency should be able to draw conclusion with far less clicks than that about the author richard teich is the owner of emarketsmart com a search engine marketing agency based in los angeles ca he has worked with business in different e commerce verticals as well as in the health information and business to business sectors posted by joeaddict at 1 25 pm no comments labels smart search engine marketing build customer confidence with testimonials build customer confidence with testimonials every person in america has bought something that either broke or stopped working after a few days because of this today s customers want to feel reassured that you are selling quality products and services customers do not want to lose money or feel like they ve made a bad decision the best way to do assure customers is to have good strong testimonials if a business has happy customers and a lot of return clients it should have testimonials you wouldn t hire a contractor to remodel your house without checking references therefore be proud of the work you do and get some testimonials customer testimonials will help increase sales as well as boost the confidence of potential customers the difference between good and better in order to have testimonials work for you and increase clientele you must be careful how you phrase them testimonials are a marketing effort which means that they need to be geared toward making your company look spectacular for example instead of writing i love their vitamins write taking these vitamins everyday gives me lots of energy and keeps me feeling great all day long the latter testimonial is a lot more eye catching and will be more effective in gaining a customer s confidence than the former ask customers who are willing to write testimonials to be specific cherry pick your testimonials if you don t have any testimonials check your company s email inbox for customers who sent compliments if you can t find any ones you like look at your client list and find out who is buying your products and at what frequency call or email a handful of your best customers and ask them to write a specific testimonial have them send a picture as well this will give potential customers further reassurance of the validity of the testimonial testimonials will not only improve your business but will also improve your company s image as one that values customer satisfaction so make the effort to get some strong testimonials four tips for effective and eye catching locations 1 once you have the testimonials you need to figure out where to put them on your site placement is key particularly when using flash you want your testimonials to give maximum impact the most common place on a website is for them to have their own navigation button titled either testimonials or rave reviews this way more testimonials can be viewed on their own page 2 another option is to use flash testimonials on a sidebar on the homepage along with the customer s name job title and company or logo if you are using the testimonials in the masthead they should rotate every 7 10 seconds then stop after all testimonials are shown you don t want a testimonial to be so distracting that it takes the emphasis off of the content and what you are selling or offering by having the flash cycle stop you are allowing viewers to see the testimonials and then freely look at the content without the excess flash 3 an alternative way to present testimonials is to sprinkle them throughout the site highlighting them within the content using graphics such as a color block background upper and lower bar etc these visual stops are equally effective in reinforcing your credibility and can act as an additional selling point for specific products or services 4 if you have the option for audio or video testimonials this can be very effective in boosting your company s credibility audio is easy to record using audio acrobat video on the other hand requires more thought to positioning and angles if you are at a trade show or with a client you may want to pre plan these testimonials for more impact remember that in order fo...