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description=Get started with Apple Podcasts. Create, promote and manage your shows. Get inspired by other creators. And see how easy it is to make video podcasts.;

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Text of the page (random words):
apple podcasts for creators apple podcasts for creators apple podcasts for creators apple podcasts for creators open menu close menu create manage design promote measure community support sign in get started with apple podcasts submit a new show claim an existing show submit a new show claim an existing show explore what s new new features more ways to discover and watch your show explore the updates embed your episodes share your video podcast anywhere try it now creator conversations how video drove 62 audience growth data button_aria_label start your podcast create capture your show discover new ways to create create account join apple podcasts connect sign up apple creator studio produce with the essentials try it free design create your artwork explore design resources grow your show promote reach more listeners find out how manage build your business manage your shows measure track listener trends learn about analytics tools community learn from creators like you get inspired discover creator resources watch and learn make the most of apple podcasts with helpful video tutorials read more find a hosting provider experts that can help get your show on apple podcasts find your partner claim your show make sure your show is in your apple podcasts connect account learn how take your show to the next level search all podcast resources apple podcasts for creators apple podcasts for creators choose language copyright 2026 apple inc all rights reserved contact us privacy policy terms of use legal content dispute blake diallo how one song turns into a story building a podcast from genuine obsession not market research might be the most underrated creative strategy in the medium blake luxxury robin and diallo riddle break down how their unscripted hour long phone calls about music became the blueprint for their show and why the moments that excite them most reliably excite their audience too from dividing creative control to embracing the edit their process offers a practical masterclass for any creator wondering how to turn a niche passion into a must listen story when did you realize you wanted to make a show deconstructing a single song blake i wanted to share this treasure trove inside songs what it sounds like to hear just the isolated drums the vocals and build a story around it then i met my co host and we d have these obsessive hour long phone calls deep dives fact sharing you gotta hear this at the end of it we did that thing dude we should record this the cliché moment diallo i looked at a few directions but kept coming back to this guy because every time i called him with one music question we d talk for 60 minutes i thought that s a great podcast how do your distinct approaches collide and complement each other when you break down a track blake my circle is making music living through it wearing out cassettes his circle is djing watching crowd reactions obsessively studying what makes a song catchy as people it just feels like we complement each other perfectly when the mics go on and we re talking as friends about music it s playful it s hard work but it s fun diallo he makes music and i ve always wanted to so i ll fanboy hard and because i ve djed everything from weddings to the golden globes i ve been fascinated by what makes any song catchy we will talk about this stuff for hours one song offers a fascinating behind the scenes look at the songs that shaped pop culture what s the hardest part of the process choosing the song or deciding what to leave out blake both my brain gathers then compares and comparing takes five times as long by the time we re taping we re both thinking that was great but it won t make the cut the whole thing is a lesson in editing as part of the creative process diallo no hard and fast rules exist and we both wish they did we ve worked out a system where one person has 51 of the call depending on the artist much more peaceful and when it s truly too big we just make it a double episode what s the trick to translating music into engaging storytelling blake i only know what i ve learned by doing it i can sense when i m boring myself and that s when we cut it the depth that doesn t bore me tends to be exactly right for the listener that s also where the team is invaluable together we find the thread something that hasn t been heard before diallo we go into every episode asking what is the story of this song there s the historical and social context the story of recording it and the story of what it changed half the show is us genuinely surprising ourselves in real time what s the key lesson about translating your expert level obsession into a must listen story diallo i think the appeal is that it feels like it s you and your best friend a record player stopping the song and saying here s what s working it s a global listening party blake we give listeners a takeaway that means they will never hear a song the same way again amaze your friends with music knowledge that s always been an idea behind the show what s your advice for a creator who thinks their passion is too niche diallo if you love it you ll find others who do too blake and start expect it won t be right the first time get over that fear nine out of ten things won t hit but build your next attempt on that tenth one make sure you genuinely love it because it will only grow and demand more from you kirbie sara glowing and growing their audience by 62 years after launching gloss angeles cohosts kirbie johnson and sara tan decided it was time to change the formula by going from audio to video with apple podcasts in roughly three months the duo watched their unique listenership grow by 62 we sat down with kirbie and sara to find out what finally pushed them to go visual and why they re now convinced video is no longer the exception it s the rule what made you want to add video to your show kirbie we were audio only for the longest time we d clip out video from our computer cameras or do audiograms but they re just not shareable when we felt like we could afford to do video properly we went for it what changed creatively once viewers could see you sara we treated it like a real production this is a tv show we wanted to invest in a good studio good lighting good equipment the sound quality matters kirbie it also gave us a schedule before it was can you record on this day now it s we record on thursdays between these two hours having that structure matters especially when you work for yourself this is our business now gloss angeles treats every episode like a tv show your audience grew by 62 what s it been like watching that kind of jump kirbie when we saw our listenership improving with video something we d invested real time and money into we were like what else can we do seven years ago you could listen to a podcast and be fine but people want to see it now it s not the exception anymore it s the rule have you noticed a difference in how people engage since adding video kirbie apple has always been our number one platform for listenership and now viewership since we launched video our slack community has grown and on instagram and tiktok we ve grown our followings because of video clipping social platforms promote us more giving us greater reach and expanding our audience has video brought in listeners who wouldn t have found you through audio kirbie yes absolutely when listeners see two people engaging with each other especially when they have a close professional and personal relationship there s something inherently more interesting about it video pulls you in in a way a title alone doesn t what would you tell another podcaster deciding whether to add video kirbie we re proof that video can drastically increase your listenership and viewership in a very short amount of time in roughly three months we re up 62 that s huge growth for a show that s been around as long as ours has catch gloss angeles now with video on apple podcasts 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