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description=Our content marketing agency that helps you turn your company data into awesome content that spreads.;
author=Rohin Dhar;

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the priceonomics data studio priceonomics in data we trust economics rankings data visualization data studio about us the priceonomics data studio rohin dhar last year we published the content marketing handbook our 30 000 word exposition on the priceonomics way of writing about information and making it spread you should give it a read or at least scan the 6 page summary version most companies have access to interesting data and information that is valuable to other people the handbook makes the case that instead of marketing your company with self promotional and boring content you should turn that data and information into stories and reports that entertain people and provide real value our approach can be summarized with this phrase write about information make it good have a plan for how it will spread in the handbook we announced our new content marketing agency the priceonomics data studio we think every company should turn their data into content and we can help we re so confident this approach works that we charge for this service mostly based on performance we only turn a profit if the content we help you produce generates significant traffic and press not only that but we also provide you with the software we created to measure the performance of your content marketing we have a variety of customer examples that you can see here companies that want to work with the priceonomics data studio should send us a message here how it works first we talk on the phone or in person about your company s data you likely have access to tons of information and have ideas of how to use it as content marketing where we can help is in identifying your best ideas this is the expertise we ve developed by consistently writing about data on priceonomics we have good instincts for whether an idea will succeed or not on the internet after we all agree on a promising idea to pursue you send your data to a priceonomics writer analyst the writer analyzes the data does secondary research and sends you a finished product two weeks later or if we pick a topic that doesn t require any of your company data we get started after the topic is selected either way we get back to you in roughly two weeks the blog post we send you will be a polished piece of journalism the people who work at the priceonomics data studio are the same people who work on the priceonomics blog so you can expect a finished product that is the same quality as an article on priceonomics two of the writers from the priceonomics blog dan and alex the finished product includes the blog post all accompanying charts and graphics in customizable formats and any raw excel data we used to craft the piece you re welcome to edit the writing to fit your company s voice and modify the charts to make them fancier or fit your internal style the piece is then yours you can publish the content on your company blog or wherever you want medium linkedin etc but your content marketing campaign is not done you need to promote it that means sending the blog post to journalists and promoting it on social channels we ll provide tips on the most effective angle for pitching the piece and the types of outlets that might be interested if we think that piece is a good fit for our audience we will ask to syndicate it on the priceonomics blog when we do we ll attribute your site and disclose that you are a customer syndication on priceonomics can help your data driven content spread and it showcases our chops to potential customers we think it s a win win what kinds of content the bread and butter of the priceonomics data studio is data that reveals an interesting variation this post of ours the san francisco rent explosion describes an interesting trend rent is going up and an interesting variation the prices by neighborhood vary wildly all companies have interesting data and information the trick is to figure out the interesting angle and the best way to present it the data that companies have is valuable to other people and that s why this approach works this post on rent prices did really well as you can see below from our internal content tracker dashboard it generated over 130k views and 107 press mentions you can also work with the priceonomics data studio to produce longform content and analysis about interesting topics in your industry with these kinds of topics it s important to ask what do you know that is valuable to other people what about your industry do people want to know who are the people we can talk to who have newsworthy stories we believe we can tell interesting stories about any topic that s why you ll find popular stories on our blog like an analysis of credit card networks a profile of the inventor of the aeropress and a discussion of how ant colony behavior resembles tcp ip networking protocols how much it costs we have a unique pricing model because we know this approach works we charge mostly based on performance we ll help your company create awesome content and we do it at cost if the piece hits 5 pr mentions we charge an additional success fee we only turn a profit if the content is successful so our incentives are aligned we re also confident our approach works we track the performance of the piece using content tracker our dashboard for measuring the performance of content marketing based on pr mentions traffic social sharing and goal sharing content tracker is a tool created by priceonomics and used by thousands of companies to measure and optimize their content marketing performance you don t have to become a customer of the priceonomics data studio to access it if you want to use tracker you can learn more here working with us companies that want to work with the priceonomics data studio should send us a message here we ll follow up and chat it will be fun to talk about your data and figure out how to turn it into awesome content seriously we like doing this stuff to us talking about data analyzing it and turning it into content is the most interesting job in the world companies can make great content and become expert publishers about their industry and we can help published november 28 2016 by rohin dhar economics rankings data visualization data studio about us terms contact us request a demo submit