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asg solutions mara greenwald svp commerce media night market manny hernandez svp activation carat betty louie partner general counsel the brandtech group laura martin senior media internet analyst needham ali miller vp of ads product instacart nicole perrin svp business intelligence advertiser perceptions tylynn pettrey vp of data science chalice custom algorithms julia shullman general counsel chief privacy officer telly hillary slattery director of programmatic product iab tech lab ben sylvan vice president data partnerships the trade desk max willens senior analyst emarketer claire wyatt vice president business strategy marketing science albertsons media collective speakers agenda at a glance mon 5 20 12 00pm 5 00pm commerce media summit additional purchase necessary 5 30pm 7 30pm welcome reception tue 5 21 9 00am 12 30pm morning mainstage sessions networking 12 30pm 1 30pm lunch break 1 30pm 5 00pm afternoon workshops networking 5 00pm 7 00pm pool party wed 5 22 9 00am 12 00pm morning mainstage sessions networking 12 00pm 1 00pm lunch break 1 30pm 5 00pm afternoon workshops networking 5 00pm 6 00pm closing happy hour agenda monday may 20 2024 tuesday may 21 2024 wednesday may 22 2024 monday may 20 2024 1 10pm 1 25pm 15 mins the state of commerce media 1 10pm 1 25pm as commerce media expands what areas will see the most growth learn more about the state of commerce media and its biggest players in this research presntation that will guide buyers and sellers who want to take advantage of its expansion max willens senior analyst emarketer 1 50pm 2 15pm 25 mins retail media marketer presentation 1 50pm 2 15pm marketers love brand recognition but even the best known cpg brand name will only get you so far when it comes to reaching new customers and new media so how does a top cpg brand launch a new brand here to let you know 2 50pm 3 15pm 25 mins commerce media enters the clean room 2 50pm 3 15pm retail media players hold sales data and the value of that data will only increase when third party cookies expire learn how data matching is being used to improve targeting and measurement as creative use cases for data continue to be discovered jeff ekeanyanwu data engineer clean rooms emerging flywheel 3 15pm 3 35pm 20 mins how retailers are stocking their new shelfspace advertising 3 15pm 3 35pm retail chains online platforms and practically any business with valuable audience data is on the retail media trend but retail media has a long way to go to achieve its potential to be a large and profitable hub for online advertising we bring together advertising leaders from across a range of data rich retail media sellers ali miller vp of ads product instacart claire wyatt vice president business strategy marketing science albertsons media collective 3 50pm 4 10pm 20 mins forging retail media standards 3 50pm 4 10pm retail media cannot be standardized it s a mix of out of home placements in store audio and radio paper and online coupons search and programmatic units affiliate marketing and more but standards are coming and soon those most involved with the cross industry initiative are joining to discuss the need for standardization and what eventual standards will look like hillary slattery director of programmatic product iab tech lab 4 35pm 4 55pm 20 mins defragmenting retail media 4 35pm 4 55pm today buying retail media is complex and unstandardized with dozens of partners and many ways to buy target and measure retail media needs to simplify to unlock further growth in this panel with key retail media players they discuss what the industry needs to streamline as it charts its next phase of growth mara greenwald svp commerce media night market ben sylvan vice president data partnerships the trade desk stephen howard sarin managing director of retail media criteo 5 00pm 6 00pm 1 hr welcome reception 5 00pm 6 00pm arrive in time to mingle the eve before sessions kick off pick up your badge and get to know some of the folks you ll be spending the next two days with grab a drink with your peers and cut a rug with the live band in the live exchange get the most out of your progio experience and start connecting early tuesday may 21 2024 9 00am 9 20am 20 mins keynote generative ai in the house with ally financial 9 00am 9 20am ally financial is a poster child for successful in housing but bringing programmatic and paid social in house and building the tech infrastructure and people to support the initiative was only the first step of ally s journey next up artificial intelligence join kevin howard ally s executive director of digital strategy growth marketing as he shares how in housing helped lay the foundation to experiment with generative ai and incorporate it into the marketing team s daily operations kevin howard executive director digital marketing strategy innovation ally financial 9 40am 10 00am 20 mins wisdom from wall street 9 40am 10 00am the ad tech market changes so quickly that staying on top of it is a full time job as in laura martin s job as managing director and a senior internet and media analyst at needham company martin is a trend spotter who keeps her finger directly on the pulse of a rapidly evolving ecosystem she s got sharp analytical povs on internet stocks and she ll share them in a presentation that gets to the heart of what you need to know about the state of public ad tech companies laura martin senior media internet analyst needham 10 20am 10 45am 25 mins were we wrong about the value of first party data 10 20am 10 45am three brands will talk about getting beyond the hype around first party data and what they ve learned about where first party data actually drives results and where it doesn t drive impact to justify the hype learn from these brand practitioners as they talk about finding the right balance to find new customers and keep them 11 25am 12 25pm 1 hr data privacy fundamentals 11 25am 12 25pm more details to come julia shullman general counsel chief privacy officer telly how to build a growth program without a single pixel 11 25am 11 50am if there s one thing certain in this life it s that the online advertising industry s ability to reliably collect and share data will only become more challenging in the year ahead not that it s easy today we already live in a world without ready access to user level ids so guess it s time to pack it all in nope join andrew covato an attribution and measurement expert with 15 years of experience at netflix snap google and meta as he explains how to survive thrive and build a successful growth program without relying on pixels cookies ip address or device ids andrew covato founder managing director growth by science 1 30pm 1 55pm 25 mins how open exchange opportunities impact programmatic ctv buying 1 30pm 1 55pm more information to come how generative ai can help brands get more insights from data 1 30pm 1 55pm generative ai has taken the marketing world by storm but how can you use it to uncover insights fast in this session courtney trudeau head of tech strategy will discuss how brands should think about ai in their strategy then she will discuss how to put that strategy into action with examples of how brands are using generative ai to innovate their data approach courtney will also share what the agency has learned by building their own in house generative ai tools focused on saving time and improving insights courtney trudeau head of tech strategy merkle 2 00pm 2 25pm 25 mins does increased sustainability mean decreased revenue for publishers 2 00pm 2 25pm sustainability concerns have gained traction across the programmatic ecosystem our industry has made it clear that everyone in digital media plays a role in improvement but does this increased focus negatively impact publisher monetization does supporting sustainability mean surrendering the effectiveness of your open market strategy or is there a path to increased sustainability paired with improved business outcomes unwind media s emry downinghall shares methods for reducing wasteful emissions without hurting your bottom line emry downinghall svp programmatic revenue and strategy unwind media post cookie buying through the agency lens 2 00pm 2 25pm comparing the opportunities and challenges of alternative audience targeting approaches from existing methodologies like contextual and geotargeting to emerging methodologies like universal id inventory curation privacy sandbox and more george tarnopolsky vp programmatic good apple 2 30pm 2 55pm 25 mins how to draft an ethical generative ai policy 2 30pm 2 55pm generative ai s ability to produce creative content is astounding but intellectual property rights and other legal and ethical concerns raise the question how do we balance fostering creative exploration with establishing ethical guardrails crafting a comprehensive gen ai policy is the first step and likely most critical for a company betty louie partner and general counsel of the brandtech group leads an in depth workshop that provides a practical roadmap for creating a policy that can allow your organization to responsibly tap into new gen ai ideas and opportunities betty louie partner general counsel the brandtech group 4 05pm 4 25pm 20 mins the programmatic transparency dilemma a human problem 4 05pm 4 25pm as a former special agent with the fbi for more than decade let s just say that sherine ebadi has seen some things and the same can be said of her role as managing director of forensic investigations and intelligence at kroll which helped the ana conduct interviews for its bombshell programmatic transparency report last year want to know what happens when a former fbi agent shines a flashlight into the dark corners of the programmatic supply chain then come join a fireside chat with sherine and get a glimpse into what she found and how advertiser behavior is one of the primary drivers for the ecosystem s transparency woes sherine ebadi managing director kroll 4 25pm 4 45pm 20 mins the future of programmatic tv investment 4 25pm 4 45pm connected tv buyers can use programmatic for targeting frequency capping and more but in ctv land programmatic poses nearly as many questions as solutions can programmatic address the gaps in tv measurement how should buyers navigate the convoluted carriage rights deals causing supply paths to multiply will significant buying ever happen on the open exchange agency investment leaders gather to share where they are putting clients money and why manny hernandez svp activation carat 4 45pm 6 00pm 1 hr 15 mins pool party 4 45pm 6 00pm at the close of the first day of sessions we have quite a party planned for you break out your flip flops get ready for fun dip your toes in the water and keep the networking going wednesday may 22 2024 9 00am 9 20am 20 mins brand marketer presentation 9 00am 9 20am more information to come 9 40am 10 00am 20 mins data privacy fireside 9 40am 10 00am more information to come 10 00am 10 20am 20 mins when we re all out of cookies will we finally stop feeding the mice 10 00am 10 20am as third party cookie deprecation looms the ad industry has a perfect opportunity to hit reset yet there is still far greater emphasis on devising workarounds for signal loss than fixing a broken business model that incentivizes opacity and rewards unethical data collection to the detriment of buyers sellers and society at large but we can break the cycle how join arielle garcia former chief privacy responsibility officer at um worldwide as she makes the case for confronting our missteps and embracing our chance to build a better future arielle garcia founder asg solutions 11 05am 11 30am 25 mins get your compliance house in order 11 05am 11 30am the future of identity and measurement 11 05am 11 30am some skeptics may still wonder if third party cookie deprecation in chrome will come as planned but advertisers aren t calling any bluffs the vast majority have been testing and implementing cookie alternatives for targeting and measurement how much of a factor data privacy is or isn t when choosing media partners how advertisers are publishers are modifying their approaches to targeting and measurement as a result of changing data privacy rules and regulations how advertisers are making decisions about where to invest their dollars as deterministic matching becomes more difficult and economic concerns continue to dominate nicole perrin svp business intelligence advertiser perceptions 11 40am 12 05pm 25 mins demystifying ad int how intelligence agencies use commercial ad tech data 11 40am 12 05pm not for the faint of heart mike yeagley a longtime technology contractor for the department of defense and other agencies was an early proponent of commercial ad tech data for intelligence gathering he brings a unique perspective on how bidstream and mobile device data might identify real people and is still used by national intelligence agencies custom algos 101 11 40am 12 05pm machine learning is all the rage with walled garden platforms but programmatic advertisers can get in on the action too in this session tylynn pettrey vp of data science at chalice custom algorithms gives the down low on how advertisers create custom algos and put machine learning software in charge of media buys without sacrificing programmatic transparency tylynn pettrey vp of data science chalice custom algorithms 12 15pm 12 40pm 25 mins privacy readiness checklist as a publisher 12 15pm 12 40pm more information to come mistakes everyone makes in consent but nobody realizes 12 15pm 12 40pm more information to come 1 45pm 2 45pm 1 hr why we need to rethink data models 1 45pm 2 10pm more information to come ctv fundamentals 1 45pm 2 45pm ready to take your ctv connected tv advertising strategy to the next level join this session for an in depth breakdown on everything you need to know to not only speak the lingo but successfully execute advanced targeting and measurement strategies in this booming video ecosystem we ll dig into each step of the campaign execution process from planning to analytics this interactive session covers key terminology and critical topics like audience data inventory types media buying options leading ctv platforms and campaign measurement possibilities we ll even get out our crystal ball to discuss the future of ctv and emerging trends to watch out for in the coming years if you re ready for an informative engaging and actionable session packed with strategies and insights you can apply to your marketing and product strategies join this session 2 20pm 2 45pm 25 mins how to break down barriers to monetization with black owned publishers 2 20pm 2 45pm more information to come 2 55pm 3 20pm 25 mins unlocking gaming s golden opportunities in 2024 2 55pm 3 20pm more information to come 4 30pm 4 50pm 20 mins the future of addressability panel 4 30pm 4 50pm more information to come 5 05pm 5 25pm 20 mins agency ceo fireside chat 5 05pm 5 25pm more information to come...
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SEO From Wikipedia, the free encyclopedia
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engines unpaid results—often referred to as `natural`, `organic`, or `earned` results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engines users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches. and ADS Publishers From Wikipedia, the free encyclopedia
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or `ad` for short.
Commercial ads often seek to generate increased consumption of their products or services through `branding`, which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also be used to reassure employees or shareholders that a company is viable or successful., wall of links.


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