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protein agency insight foresight brands culture brand culture insight foresight lululemon lifestyle positioning helping lululemon understand the universe around their global casualwear positioning xbox gen z vs gen y created a global strategy to introduce a new generation of gamers to halo while sparking fun cross generational competition lululemon yoga positioning created a global strategy to maintain and defend the brand s leadership in yoga on running point2 activation brought together running and creative communities through cultural programming and experiential events in protein studios and in nyc recreating the feeling of euphoria which accompanies running the marathon read more jägermeister night embassy incepted and ran the global night embassy programme in berlin bogotà johannesburg moscow nairobi paris sao paulo and tokyo adidas bad bunny partnership strategy create a strategic vision and framework grounded in authentic cultural insights that will elevate the adidas x bad bunny partnership read more nike womens monthly insight drops created monthly debriefs of nike consumers current and potential to prompt and test different concepts and topics relevant to the success of nike women s business nike virtual studio swoosh launch led the community launch strategy and execution for swoosh nike s virtual sneaker marketplace read more nike future of influence developed the strategy to help nike global futures team remain influential by adapting and growing alongside emerging models of influence nike future of materials helped nike understand how important and how well understood new innovations in materials are for consumers l oreal cultural leadership helped senior stakeholders better understand the commercial role of culture demonstrating how cultural leadership can strengthen brand equity increase relevance and support long term business transformation jordan global luxury strategy helped to define the shape direction and strategy of a new global luxury brand from jordan calvin klein gen z research helped calvin klein connect with a global gen z audience through a content series that reflects their wants needs and inspirations pernod ricard global whiskey study to improve consumer centricity for key scotch brands we captured global insights that reflect how they interact with the category now and not get lost in more speculative or aspirational interpretations puma jd consumer study 18 months of ongoing qualitative research to gain a nuanced and hyperlocal understanding of the male jd consumer across key european cities tiktok gen z sustainability research understanding tiktok users relationship with sustainability from their interpretation of what it means to their attitude and opinion of sustainable projects from brands estée lauder beauty category research identified and developed the opportunities areas to enter the indian beauty market outlining a clear roadmap to building a successful portfolio of prestige beauty brands hydro flask families research understand uk and us families product needs frustrations and joys inside and outside of the home relating to hydro flask current and future product categories google creative testing helping google understand who and how to engage with gen z on tiktok in future creative campaigns reebok cultural safari a 3 day immersive field trip to chicago to deepen reebok s connection to the city and its sport fashion and music scenes wfsgi impact report a physical activity impact report for the world federation sporting goods industry the first in an ongoing series of impact reports to showcase best practices from sporting goods brands in promoting physical activity globally d ad future creatives report a collaborative report that highlights the challenges and changes facing the creative industry today as told by industry experts educators as well as the next generation of creatives read more snapchat friendship report 2019 2021 we spoke to 10 000 gen z globally to help snapchat understand what friendship means today read more bumble future of dating we asked 2 000 millennials and gen z in the united kingdom france germany spain netherlands and ireland questions around their dating app habits the good and the bad and their personal preferences from initial swipe to meet up read more chanel quarterly inspiration drops helping the fragrance and beauty team understand what feels relevant now and next in luxury with a focus on emergent case studies that challenge traditional ideas of influence nike sci global storymining on going exploration into the future of sport through the nike social community impact lens speaking to the next generation of kids coaches and employees around the worlds who are shaping driving and defining their communities from the ground up read more protein agency helps global brands make sense of the world around them what protein agency does protein agency is a global brand consultancy specialising in cultural insight strategy and brand activation helping brands like nike chanel and pernod ricard stay relevant since 1998 services cultural insight research brand strategy positioning brand activation campaigns selected clients projects lululemon lifestyle positioning xbox gen z vs gen y 2026 lululemon yoga positioning on running point2 activation jägermeister night embassy adidas bad bunny partnership strategy nike womens monthly insight drops nike virtual studio swoosh launch nike future of influence nike future of materials l oreal cultural leadership jordan global luxury strategy calvin klein gen z research pernod ricard global whiskey study puma jd consumer study tiktok gen z sustainability research estée lauder beauty category research hydro flask families research google creative testing reebok cultural safari wfsgi impact report d ad future creatives report snapchat friendship report 2019 2021 bumble future of dating chanel quarterly inspiration drops nike sci global storymining learn more about protein agency view grid list protein agency 2026 protein is a registered trademark of protein holdings ltd contact about xyz studios store os