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chefs chad and derek sarno mission wicked kitchen recipes products retail foodservice us foodservice uk plant based ice cream mission news recipes products retail foodservice us foodservice uk plant based ice cream mission news gtranslate our mission wicked is on a mission to unleash the mighty power of plants crave able flavor first sustainable foods that are better for you and the planet plant based food for meat eaters and vegans alike chef crafted delicious and full of flavors and textures for people who love to eat well and eat better our purpose is to save animals and support the planet and the people that live on it studies show that switching to just one plant based meal a day has a significant impact on the well being of our planet and your health we ve got you wicked kitchen foods can be found in a store near you where we provide easy meal solutions when you don t have time to cook and cooking amazing plant based has never been easier with over 2000 recipes and techniques we ve created for you search our recipe section where we have hundreds of easy recipes and cooking videos so you can learn how to diy and take control by being your own chef at home it is my personal mission to work with all of our partners and suppliers to set the gold standard in chef driven plant based foods for all others to benchmark that is how we re going to change the world derek sarno find a store near you chefs brothers co founded by derek and chad sarno chefs and brothers from new england wicked has embarked on a mission to help people eat more plants better for people better for the planet better for all the animals that call it home although they come from different professional backgrounds derek chad are firmly united in their view that eating more plants isn t just a healthier way to live it s also a more vibrant and exciting way to cook period bursting with flavor texture and taste unleashing the power of plants ensures mealtime will never again be boring ever pick a chef to learn more derek sarno served as executive chef and director of plant based innovation for tesco plc the leading uk retailer with the support of tesco derek accelerated plant based lifestyle adoption across the uk and has been hugely influential in the uk now becoming the world s no 1 country globally for veganism prior to co founding wicked kitchen with his brother chad derek served as senior global executive chef for whole foods market in the us and culinary director for their academy for conscious leadership derek has also founded several award winning restaurants and food service companies across the us including the one hundred club mahalo s catering and mizuna s learn about chad chad sarno is co founder and chief culinary officer at wicked kitchen leading food service partnerships and initiatives culinary training and events he is co author of the wicked healthy cookbook with his brother derek and he held previous positions as vp of plant based education at rouxbe online culinary school and global r d and wellness coordinator at whole foods market leading healthy eating initiatives chad has launched restaurants all over the world including london munich istanbul and belgrade he is an accomplished chef author and contributor to more than 10 health related books including the new york times bestseller crazy sexy kitchen with kris carr learn about derek a wicked impact our experience comes from a lifetime of working in kitchens owning restaurants catering events teaching cooking classes and working on veggie farms we re now crafting and creating 100 delicious plant based foods for mainstream markets leading with taste without compromise it hasn t always been easy for those who want to reduce or exclude meat from their diets heck for the longest time most restaurants and supermarkets only had salads as the vegan food option we used to have to make compromises when eating out and if you wanted something on the go fuhgeddaboudit often the only thing we could choose in a mainstream retailer was a falafel wrap or salad we couldn t take it anymore so we developed wicked we will continue to challenge the old ways and deliver the best plant based foods possible we ll always be upfront and never pretend to be something we re not we are a work in progress and our aim is to continuously improve and do better every single day the timeline we re working our very hardest to create options that are free from animals within a system built around using them for centuries we believe there is a better way a plant based way we wake up every day to practice our craft and try to be a better company than we were the day before wicked kitchen begins jan 2018 wicked kitchen launches in tesco in the uk with 20 products in just 6 months the line doubles with the addition of 25 more products hitting the shelves cookbook launch 2018 everything we create is a bold marriage of delicate and punchy flavors and crunchy textures all with knife sharp attention to detail we re proud graduates of the university of common sense who simply believe that eating more veg is good for you and good for the planet 10 million units apr 2019 wicked sells 10 000 000 units of plant based foods in just 16 months of launching this milestone established tesco as the market leader wicked growth 2020 wicked kitchen s expansion is being led by new ceo pete speranza a cpg industry vet and unovis partner who brings his extensive experience and tactical know how to the brand s day to day operations u s launch 2021 wicked kitchen launches a range of 25 products at kroger supermarkets and sprouts farmers markets across the country finland launch jan 2022 wicked kitchen launche s 25 products in more than 200 locations throughout finland and estonia through a partnership with leading finnish grocer s group sok good catch acquisition sep 2022 wicked kitchen acquires good catch the largest plant based seafood brand this acquisition extends our expansive portfolio of meal solutions and ingredients together we now offer the world s largest variety of animal free products of any plant based food brand thailand launch nov 2022 we expand into thailand with 17 products through a partnership with tops the country s largest supermarket retailer food service launched nov 2022 we partnered with the nba s minnesota timberwolves basketball team and our plant based concession debuted this season at the target center stadium in minneapolis since the launch we ve heard from more than a dozen other nba teams and venues that want the vegan option done right for their own stadiums wicked joins ahimsa companies jun 2024 wicked kitchen along with good catch and current foods joins the ahimsa companies to strengthen our mission to revolutionize the global food system by removing animals from the equation the future through this u s launch wicked kitchen will be encouraging people to take a pledge to incorporate at least one plant based meal a day for a year statistically if 200 000 individuals took this pledge one million animals lives will be saved find a store near you the mushroom boom chefs scientists fashion designers and craft artisans are embracing mushrooms like never before the wicked meaty mushroom learn the ways of the wicked and chef craft mushrooms into everything from meaty shreds filets steaks fillets cutlets schnitzels bacon or scallop alternatives from souvlaki and steak tacos to chicken noodle soup kebabs and bbq pulled style pork you have the power delicious and seriously good for you we ll show which mushrooms to buy and how to prepare them in a clear easy and fun way our signature cooking technique is simple and easy to learn it s what has been coined as the sarno sear our journey is just beginning join us to follow along as we work closely with farmers all over the globe to help transform poultry and animal farms into mushroom and veg farms as we work towards creating a more ethical and significantly more sustainable healthier future for our health and the planet mushroom manifesto like a faint rumbling underground the mushroom movement has begun to change things for people the planet and the animals that live on it name required email turnstile phone this field is for validation purposes and should be left unchanged partners in crimini where to buy recipes news events contact our mission buy on amazon stay in touch with us sign up today join the mushroom mafia and get both volumes of mushroom manifesto for free 2026 wicked foods all rights reserved web design by kodēak privacy policy search our recipes search results see all results