Meta tags:
description=Rennie® is an independent design studio in Sydney and Los Angeles. Close to two decades of brand, digital and place work, kept as a living museum.;

Headings (most frequently used words):

the, is, we, work, design, and, rennie, movement, climate, health, that, creative, not, it, in, from, people, what, to, your, every, detail, advisory, shifting, brands, companies, through, towards, liveable, planet, branddigitalstrategyenvironments, neutral, changes, things, discover, 2016, moved, away, for, aesthetics, realised, competitive, advantage, image, idea, thing, shapes, minds, communities, small, studio, working, since, 2009, sydney, los, angeles, forty, percent, of, do, serves, rest, sustains, where, begins, earns, right, last, believe, why, choose, on, occasion, noticed, if, sounds, like, how, you, want, bring, us, dream, or, complex, challenge, here, decision, so, ship, founded, by, ben, nicola,

Text of the page (most frequently used words):
the (96), and (64), work (24), studio (17), rennie (17), that (17), design (14), with (13), for (10), ben (10), #climate (10), talk (10), our (9), your (9), #movement (9), health (9), from (8), what (8), not (8), first (7), sydney (7), you (7), every (6), their (6), creativity (6), forty (6), digital (6), brand (6), people (6), where (6), creative (5), lessons (5), things (5), 2009 (5), world (5), this (5), years (5), than (5), percent (5), hold (5), like (5), page (5), country (4), project (4), have (4), worked (4), they (4), made (4), book (4), practice (4), back (4), sixty (4), begins (4), brief (4), impact (4), planet (4), websites (4), has (4), place (4), short (4), brands (4), through (4), los (4), angeles (4), complex (4), green (4), elders (3), care (3), share (3), all (3), peoples (3), built (3), year (3), more (3), are (3), strategy (3), right (3), now (3), corp (3), unglamorous (3), carbon (3), small (3), useful (3), nicola (3), australian (3), most (3), decision (3), hosting (3), about (3), question (3), does (3), was (3), sustains (3), rest (3), time (3), how (3), places (3), research (3), before (3), long (3), aesthetics (3), session (3), real (2), reads (2), ops (2), acknowledge (2), traditional (2), owners (2), throughout (2), australia (2), pay (2), respects (2), past (2), present (2), emerging (2), honour (2), enduring (2), connection (2), land (2), waters (2), skies (2), culture (2), storytellers (2), these (2), lands (2), give (2), thanks (2), respect (2), friendship (2), nations (2), acknowledgement (2), start (2), few (2), companies (2), visit (2), close (2), gap (2), dollars (2), confidence (2), portable (2), within (2), read (2), two (2), decades (2), told (2), stories (2), earns (2), last (2), materials (2), travel (2), model (2), become (2), 2019 (2), inside (2), one (2), reny (2), idea (2), conversation (2), conference (2), innovation (2), london (2), business (2), awards (2), honourable (2), award (2), new (2), talks (2), drag (2), explore (2), founders (2), know (2), make (2), great (2), own (2), energy (2), thing (2), light (2), quiet (2), word (2), sustainable (2), many (2), want (2), better (2), firmly (2), outcomes (2), did (2), those (2), see (2), detail (2), started (2), public (2), declares (2), room (2), doing (2), longer (2), since (2), given (2), working (2), serves (2), let (2), bring (2), dream (2), challenge (2), intensive (2), sprints (2), engagements (2), stay (2), implementation (2), just (2), actually (2), advance (2), form (2), across (2), because (2), thrive (2), making (2), salt (2), lake (2), city (2), bootstrapped (2), fortune (2), 500s (2), 423 (2), projects (2), later (2), asking (2), 2016 (2), image (2), were (2), good (2), then (2), changed (2), everything (2), changes (2), ecograder (2), verified (2), web (2), footprint (2), cleaner (2), note (2), numbers (2), itself (2), nineteen (2), person, message, ask, 96percent, kids, say, adulthood, only, agree, membership, ninety, six, sister, benrennie, com, reclaiming, born, nike, patagonia, chanel, published, 2024, recertified, measuring, 2023, adopted, permanent, lane, grows, product, platform, under, roof, 2014, crew, plain, well, history, gleebooks, tim, ross, melbourne, week, brisbane, parliament, house, tedx, macquarie, university, congress, sxsw, miff, runner, financial, review, finalist, awwwards, mentions, media, agency, odd, mention, occasion, noticed, founded, value, growth, reinvention, why, choose, force, balancing, profit, purpose, create, products, services, experiences, minimise, harm, while, fostering, inclusive, collaborative, future, believe, indigenous, continent, practised, thousand, remain, students, claim, mastery, grandchildren, would, thank, try, offer, seat, table, sketch, favour, slow, deliberate, takes, visible, lifetime, forget, seven, generation, thinking, measure, website, runs, renewable, announcement, simply, kept, which, least, photogenic, kind, progress, perhaps, reason, rarest, lighter, eighty, eight, reservation, been, applied, describes, almost, nothing, continue, use, though, loosely, plainer, mission, statements, leave, found, raising, voices, willing, occupy, here, ship, launches, gatherings, floor, founder, lanes, returned, million, organisations, patient, necessary, paragraph, follows, account, much, offered, pro, bono, remaining, commercial, funds, divides, roughly, version, whether, fit, sounds, extended, discovery, magazines, books, libraries, margins, will, touch, there, anywhere, near, screen, three, territories, fashionable, but, unfinished, problems, messy, intersections, human, physical, spaces, technology, positioning, barcelona, tokyo, york, local, entrepreneurs, elite, sporting, nba, nrl, teams, countries, some, important, cities, experiment, execute, ten, still, moved, away, realised, competitive, advantage, shapes, minds, communities, look, apps, deploying, show, result, scroll, neutral, discover, benchmark, reflects, site, load, doesn, get, heavier, figure, tracks, browse, both, come, bytes, performance, api, methodology, behind, mightybytes, adjusted, score, loaded, far, foundation, weight, per, view, rated, tested, reduce, unnecessary, waste, chosen, keep, case, studies, intentionally, happy, detailed, documentation, files, request, never, sleep, video, document, requires, storage, processing, viewed, hosted, login, selected, clients, sound, also, learned, chase, trends, deliverables, team, cannot, carry, without, begin, homework, fieldwork, frontline, carried, ourselves, publicly, certified, partner, ignores, useless, hundred, assignments, steer, toward, athletes, daintree, challenges, tangled, meet, incomplete, data, disagrees, ground, keeps, moving, efficacy, accountability, earliest, client, beautiful, said, didn, solve, problem, critique, career, journal, independent, advisory, shifting, towards, liveable, environments, skip, content,

Text of the page (random words):
rennie design studio skip to content rennie is a creative design advisory shifting brands and companies through movement climate health towards a liveable planet brand digital strategy environments an independent studio in sydney and los angeles working across brand digital place and research nineteen years in forty percent of everything we make serves climate health and movement the rest sustains it work research journal in one of our earliest projects a client told us the work was beautiful then they said it didn t solve their problem a critique like that changes a career nineteen years and a few hundred assignments later we steer the studio toward efficacy and accountability not just aesthetics we have worked with bootstrapped founders and fortune 500s athletes and elders from sydney to los angeles the daintree to salt lake city we thrive on complex challenges the tangled places where people place and brand meet where the brief is incomplete the data disagrees with itself and the ground keeps moving we have also learned what does not work strategy that ignores the numbers is useless so are aesthetics that chase trends and deliverables your team cannot carry without us we begin with homework and fieldwork the numbers the frontline the place itself long before we advance to form short intensive sprints or long engagements carried through implementation and we hold ourselves to it publicly b corp certified a design declares partner with forty percent of the studio given to climate health and movement does that sound like how you d like to work bring us your dream or a complex challenge selected clients start your project r ops login 0 00 g co this page hosted green cleaner than 88 acknowledgement of country rennie acknowledge the traditional owners of country throughout australia and pay our respects to elders past present and emerging we honour their enduring connection to land waters skies and culture as the first storytellers of these lands we give thanks for their care and share our respect and friendship with all first nations peoples back a note on digital impact a note on digital impact websites never sleep every image video and document requires storage processing and energy every time it is viewed to reduce unnecessary digital waste we ve chosen to keep our case studies intentionally light if you d like to see more we re happy to share detailed project documentation design files and outcomes on request this page s footprint 0 00 g co e per page view rated a cleaner than 88 of websites tested page weight hosting green verified by green web foundation your visit so far loaded this session session footprint 0 00 g the page score reflects this site on load it doesn t get heavier the longer you stay the session figure tracks your own impact as you browse both come from real bytes performance api and the sustainable web design model the methodology behind ecograder by mightybytes adjusted for verified green hosting benchmark with ecograder about let s talk 0 00 g co discover drag to explore back back design is not neutral it changes things scroll about the studio from 2009 to 2016 we were good at making things look good brands websites apps places then we started asking what the work we were deploying was actually doing in the world how did it show up and what changed as a result of the work and that question changed everything in 2016 we moved away from design for aesthetics we realised design is not a competitive advantage the image the idea the thing the work shapes in people s minds and communities that is 423 ten years and 423 projects later we are still asking that question on every brief experiment as you execute we ve worked with bootstrapped entrepreneurs and fortune 500s elite sporting brands to nba and nrl teams rennie has worked in 8 countries and some of the world s most important cities from local time new york tokyo sydney london salt lake city barcelona we thrive on complex problems the messy intersections of human decision making physical spaces technology and brand positioning we work across three territories movement climate and health not because they re fashionable but because they re where design has the most unfinished business movement climate health our work begins in magazines books libraries and public places in the margins of research and the stories of the people the work will actually touch we go there before we go anywhere near a screen long before we advance to form we work in intensive sprints and extended engagements and we stay in the room through implementation not just discovery if that sounds like how you want to work bring us your dream or your complex challenge we ll know within the first conversation whether we re the right fit let s talk the short version a small creative studio working since 2009 from sydney and los angeles forty percent of what we do serves climate health and movement the rest sustains it our time divides roughly forty sixty forty percent is given to climate health and movement work much of it offered pro bono or close to it the remaining sixty is the commercial practice that sustains the studio and funds the rest since 2019 the first of those lanes has returned more than a million dollars to australian organisations doing patient necessary work that is the studio in a paragraph what follows is the longer account inside the studio where the work begins sydney los angeles 01 in the studio where the work begins 02 ben rennie founder in the room 03 design declares climate made public 04 reny 2009 where it started 05 on the floor talks launches gatherings every detail here is a decision so is every detail we ship the studio the work what we hold firmly the work that earns the right to last the world is not short of brands raising their voices it is short of those willing to do the quiet useful unglamorous work and to see it through that is the gap the studio was built to occupy we hold a quiet reservation about the word sustainable it has been applied to so many things by so many people that it now describes almost nothing we continue to use it for want of a better word though we hold it loosely what we hold firmly is a plainer question did the work leave a place better than it found it the planet does not read mission statements it reads outcomes so we measure the unglamorous things carbon hosting materials travel our own website runs on renewable energy and lighter than eighty eight percent of the world s websites an a for carbon we made no announcement of it we simply built the thing with care and kept it light which is the least photogenic kind of progress and perhaps for that reason the rarest the indigenous peoples of this continent have practised seven generation thinking for sixty thousand years we remain students of it and claim no mastery it is the most useful brief we know make the decision your great great grandchildren would thank you for we try to offer the planet a seat at the table from the first sketch and we favour the slow deliberate work that takes years to become visible and a lifetime to forget what we believe creativity and design as a force for impact balancing profit and purpose to create products services and experiences that minimise harm to people and the planet while fostering an inclusive collaborative future why people choose rennie value growth and brand reinvention the founders founded by ben nicola rennie on occasion the work is noticed awards talks and the odd honourable mention drag to explore award australian new media agency of the year award awwwards honourable mentions 12 finalist financial review innovation awards book lessons in creativity small business book of the year runner up talk sxsw sydney ben miff rennie talk world design congress london ben nicola rennie talk tedx macquarie university ben rennie talk parliament house innovation talk ben rennie talk australian design conference brisbane ben rennie talk b corp conference ben nicola rennie talk melbourne design week ben rennie in conversation gleebooks sydney lessons in creativity with tim ross a brief history 2009 now 2009 the studio practice begins as reny a small crew a plain idea do useful work and do it well 2014 a digital practice grows inside the studio brand product and platform under one roof 2019 the forty sixty model is adopted climate health and movement become a permanent lane 2023 b corp recertified back to measuring the unglamorous things carbon materials travel 2024 lessons in creativity is published two decades of studio practice made portable now movement climate and health the work that earns the right to last from the studio the book lessons in creativity ben rennie s book on reclaiming the creative confidence we are all born with two decades with nike patagonia and chanel told as stories and strategy read more at benrennie com sister project within rennie 96 creative confidence made portable 96 of kids say they re creative by adulthood only 26 agree a membership built on lessons in creativity to close the gap ninety six dollars a year visit 96percent io a few of the companies we have worked with start your project acknowledgement of country rennie acknowledge the traditional owners of country throughout australia and pay our respects to elders past present and emerging we honour their enduring connection to land waters skies and culture as the first storytellers of these lands we give thanks for their care and share our respect and friendship with all first nations peoples r ops ask the studio a real person reads every message