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eaders who are likely to purchase your product or 12 min read image seo tips to put into action page speed and user experience two crucial ranking factors for any page and you can make or break them both with image seo image seo is so important that google makes tools and 12 min read 4 steps to find and beat your organic competitors although we often like to think of serp rankings as a meritocracy the reality is that they are not often the best written or most informative pieces don t reach the top of google 13 min read what is search intent and why does it matter search intent can be boiled down to a single question why whenever you start thinking about the type of content you re going to create for a certain topic why is the most 10 min read what is tofu content and are you creating enough of it opening up the top of your funnel is one of the most effective strategies you have for building an audience for your brand and that s exactly what tofu content does it s 10 min read how to use google search console for amazing insights many people make the mistake of believing that learning how to use google search console gsc properly isn t worth their time because there are more all encompassing tools like google analytics out there 13 min read how warby parker built their eyewear empire with seo a decade ago consumers would never have thought of buying glasses online there were doctors to consult prescriptions to fill opticians to see almost the entire process was handled via in person one on one interactions 11 min read internal links affect your seo a data backed analysis how many internal links is too many can i link with total abandon it s a question we ve all probably asked ourselves before and while google doesn t penalize you for linking 11 min read build a competitive analysis template sun tzu once said in the middle of chaos lies opportunity and in seo there is no bigger opportunity than the chaos of the serp rankings competitive analysis is how we find these 14 min read 3 things google told us about bert that can help your seo when google first set bert loose on its search engine a year ago they said it would affect one in 10 search results that means roughly 120 billion search engine results pages serps 7 min read grow your rankings through topical authority sometimes writing a high quality seo optimized article isn t enough while you might rank well for a target keyword and provide a great resource for readers that alone may not elevate content enough to 11 min read a guide to using a keyword matrix to elevate your keyword research seo is easy in theory just create content that answers the question your audience enters into a search bar and voila you re optimized note the sarcasm because we all know it takes so 10 min read find link opportunities with less hassle by doing a competitor backlink analysis the average price of a link bought on the web is 291 55 why because links are a major ranking factor and no one likes to do the work to build them never 11 min read growth hacking vs traditional marketing growth hacking is a term that s fairly popular today in fact interest in this topic has gradually increased over the past few years all over the world according to google trends image 10 min read a comprehensive guide to seo for ecommerce websites an ecommerce business can only benefit from a strong seo strategy according to internet live stats every second there are over 78 000 searches on google these are from prospects actively looking for 21 min read what is a good bounce rate in google analytics have you ever faced a situation where you get a lot of website visitors but a shallow conversion rate it seems that these visitors come to your page and immediately leave it if 11 min read off page seo strategies to rank on the first page of google search engine optimization seo is the backbone of most digital marketing strategies a high search engine ranking gives you more visibility and increases your website traffic this in turn boosts brand awareness and 7 min read what is alt text for images and why is it important for seo alt text for images is vital to successfully optimize every aspect of your page content for search engines however it s often forgotten or even disregarded by a lot of marketers and website owners 7 min read how to advertise on google 12 steps to get started google ads is a pay per click ppc system that allows your brand to appear in search results when people look up information relevant to your products or services we often associate these ads with 10 min read how much does it cost to advertise on google creating a realistic budget for your advertising campaigns is important if you re not accurately accounting for the costs it s easy to miss the mark but when someone asks how much do 9 min read the beginner s guide to rich snippets rich snippets are the page descriptions that you see for the search results on google and other search engines there are a lot of ways in which these can be enriched to make 17 min read 5 things to do before getting started with keyword research targeting the wrong keyword in your article or on your landing page is a disaster no matter how much traffic you bring in by ranking it won t matter that s what makes 11 min read a 10 minute competitive audit to instantly improve your site by choosing the right tools any business owner can do a meaningful competitive audit in just 10 minutes 11 min read squarespace s killer keyword strategy created 11 9m in seo value nowadays even the smallest of small businesses needs a website whether it s your local hardware store your go to sandwich shop or that up and coming brew pub down the road people expect there to 9 min read use secondary keywords to multiply your organic traffic over the past decade google has fundamentally changed how it categorizes knowledge moving from strings to things in other words google used to organize pages based on what keywords they contained without bothering 11 min read a google ads workaround for hidden search terms google announced it would limit the search terms they show you in your google ads reporting even if you paid for that click to your ad if this raises red flags for you 10 min read how to mine facebook for content marketing ideas buried deep within facebook ad manager there s a powerful feature that s rarely mentioned outside of paid media teams but for seo content marketers it s an innovative way to come 9 min read know your competition a complete tech stack of six competitive analysis tools knowledge may be power but you can always have too much of a good thing in digital marketing a sea of data on your competitors is only a google search away but just 13 min read why a keyword density calculator might actually hurt your content there was once a time early in the days of search engines where keyword density calculators and keyword stuffing helped seo those days have been gone a long long time but like a 10 min read create a content calendar in 3 easy steps lots of websites are looking for that viral moment the one post that strikes a chord in readers and sends their website into the stratosphere the reality of successful content marketing is much 10 min read www vs non www which is right from seo perspective if you have ever found yourself questioning what s the difference between www and non www websites and which one is better you can benefit from the following breakdown especially if you plan to 5 min read bing seo vs google seo optimizing your site for both with 5 6 billion searches per day google may seem like the only search engine worth optimizing for but it s not the only one in town microsoft s bing is google s noisiest neighbor it 7 min read does scholarship link building still work some say scholarship link building is dead while other seo agencies still offer it as one of their core link building services are they still quality links who is right google has been 10 min read how to determine search intent a step by step guide even with the best marketing magic we can t read minds it only seems that way at times that s because content marketers are doing their best to determine search intent in what they create 12 min read keyword research with next generation metrics webinar video the way we rely on searches in our everyday lives has created a massive shift in keyword strategy people changed how they interact with search results we re leaning on technology and adapting our 3 min read ppc keywords best tool for keyword research the best ppc keyword strategies are built on strong keyword choices and ongoing improvement you don t just set your list once and press go start with popular terms in your industry measure what 15 min read google ads vs adsense the differences you need to know a lot of people have often wondered what the differences are between google ads formerly adwords and adsense to a beginner both might seem like the same thing and a lot of people 6 min read does duplicate content hurt your seo when you re creating high quality content for your blog it makes sense that you would want to share it in as many places as possible but how you share that content is key 8 min read a guide to mastering youtube youtube is simple but vast we wanted to understand the platform better and the best ways to use it to help businesses so let s talk about the power and pitfalls of youtube 11 min read google penalty recovery how to fix your issues getting a google penalty is every webmaster s worst nightmare after all it can send years of hard work down the drain now only does it affect your site traffic but it also 12 min read build a powerhouse content plan webinar video the right content can draw highly qualified traffic to your site when done well it delivers strong bang for your buck and builds on itself over time to get there you need to 19 min read small businesses can benefit from google ads this guest post comes from the spyfu community google ads is one of the most efficient methods of paid online advertising which is used by thousands of small medium and large business organizations 7 min read 5 of the best seo case studies to inspire you in 1748 john montagu spent his leisure time playing cards and he always craved snacks while playing cards one day he came up with an idea to slip a piece of beef in 11 min read allbirds weaves its brand building expertise into seo and google ads we re enamored by this story of allbirds the direct to consumer dtc shoe brand that has taken the market by storm with their wool based sustainably sourced footwear in an industry that s dominated by well known 9 min read what is a meta tag and how do they work in html understand how meta tags affect search engine crawlers we all talk about on page and off page seo and how useful it is for boosting the ranking potential of your site but today we re 11 min read how intercom s content strategy helped them become a leader in website chat even if you re not familiar with intercom as a company you ve probably encountered their product on more than one occasion as an industry leader in live chat and customer messaging they 10 min read how to make a business video from home continuing our tips for small businesses we re sharing our best ways for anyone to look more natural in front of the camera many people are turning to video as a way to add 1 min read use evergreen and time sensitive content in your strategy the timing of your content gives you an advantage if it is topical and closely tied to a trend or news event it s more likely to get swooped up into the conversation evergreen 1 min read content marketing survival guide 2020 early covid challenges webinar video update this video was originally shared in march 2020 developments since then have made some of the resources obsolete as of 2023 any special discounts mentioned may no longer be offered we had 1 min read dwell time in seo all you need to know google uses over 200 ranking factors in their search algorithms and dwell time is one of them dwell time is the amount of time a visitor spends on a web page when they 11 min read the 30 best seo chrome extensions built to help you rank ranking for your business target keywords can be the difference between success and failure ranking means traffic and traffic means sales luckily there are dozens of seo chrome extensions out there to help 10 min read manage your keyword research and tracking together keyword research isn t done in one sitting one keyword idea inspires another you find areas of opportunity and then the ranked pages on those keywords give you even more leads to follow 6 min read on page vs off page seo what s the difference today we re talking about on page versus off page seo but that s not how we want you to think about it while there certainly are differences you should always think about it as 13 min read how competitor analysis leads to better seo with the abundance of information about perks of competitor analysis on the internet many marketers still don t take full advantage of it usually they say something like this we have an established 6 min read 7 tips for using the google keyword planner google ads adwords is the most popular advertising platform used by marketers and businesses worldwide and it has the broadest reach when it comes to where you can display your ads however given 10 min read 7 best practices to improve your sitemaps for seo a lot of seo experts struggle with the question of whether to create a sitemap or not some believe that it is unnecessary and they can do without it and then some firmly 6 min read 8 of the best online sitemap generator tools and tips the first step to building your own website is to build a sitemap for it in this post we ll take a look at what sitemaps are why you need them and the 10 min read 7 tips to optimize your press release for seo seo is as essential for your press release as it is for other content since consumers look for brands online optimizing your press release for seo holds more importance than ever it can 7 min read topic clusters help your writing and your seo one of the primary goals of content is to get your business noticed the thinking here is that the more people who see your content the better since this attracts more traffic to 11 min read everything you need to know about anchor text optimization google s penguin update in 2012 drastically changed the seo landscape websites with toxic and spammy backlinks were penalized google also started considering the anchor text of backlinks and internal links as a 7 min read drift s blog helped them build a multi million dollar brand when david cancel founded drift he intentionally went after a competitive industry website chat dave has an unorthodox view on starting companies he prefers to go into industries that have plenty of competition 9 min read fix your robots txt crawl error if you re attempting to get your pages indexed in google google 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