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home rigour research skip to content about us who we are about rigour research our team our bespoke tools verbalytics rigourx rigoursignal policies what we do data collection online research rigour rapid custom surveys face to face cati advanced analytics implementation areas brand research customer research communications research proposition research methodologies confirmatory modelling conjoint data fusion kano kda machine learning max diff segmentation shelf tests eye tracking visual analysis heatmapping project delivery data visualisation data tabling industries all industries consumer fmcg retail fashion beauty travel automotive people society health wellbeing government policy charities young people sports money services financial services wealth financial mgmt consultancies marketing intelligence digital play technology gaming gambling blog contact contact rigour research end to end research partner for agencies and brands start a project 2016 founded 4000 projects completed 6 9m respondents reached 38 markets covered about rigour market research that delivers strategic decisions fast rigour was founded on a passion for people and data with a focus on great service exceptional data quality and bringing every element of a market research project under one roof our highly experienced team works as one across a range of innovative quantitative research methods from bespoke online surveys and rapid omnibus studies to cati face to face fieldwork online panels and customer communities we deliver high quality real time insights that help you make confident informed decisions practice what we do end to end research in four overlapping disciplines you can commission any element or have us manage and deliver the entire process for you 01 fieldwork data collection a flexible consultative approach to fieldwork online surveys bespoke and rapid cati and face to face interviewing supported by precise scripting and rigorous qa online bespoke tackling even the most complex questionnaires and sample frames quickly and affordably online rapid fast nationally representative omnibus cati b2b and consumer globally face to face in home on street and central location 02 sample audience sampling rigour finds and engages the right respondents for the questions you need answering from niche b2b sub segments to mass market consumers and everything in between 03 analytics advanced analytics in house analytics experts transform complex data sets into outputs with clear direction including segmentation maxdiff driver analysis and a range of bespoke models to meet your precise needs 04 delivery reporting dashboards charts decks and live dashboards built around the needs of your stakeholders why choose us five reasons clients call us first 01 quality without compromise disciplined controls before during and after every project powered by our in house bespoke quality tools and expert oversight the data we deliver is clean validated and built to inspire confident decisions 02 targeting at scale globally we will find and engage the right respondents for your research from niche b2b to mass market wherever they are in the world 03 rapid and reliable we move quickly because our process is tight fast turnaround rigorous oversight no cutting corners 04 insights that inspire action our in house analytics team turns complex data into clear direction so you can focus on what matters most 05 efficient and value driven high standards do not require high costs quality you can trust at a price that makes commercial sense application research designed around the decisions you have to make 01 brand research define strengthen and measure your brand from identity and strategy to equity and real world performance read more 02 customer research understand your customers from needs and journeys to what drives satisfaction and loyalty read more 03 communications research evaluate and optimise communications from understanding reactions to creative to understanding drivers of response read more 04 proposition research shape and refine propositions including features pricing and drivers of choice read more news latest from the blog rigour research wins two mrs operations awards 2026 rigour research has won two awards at the mrs operations awards 2026 the innovation enterprise award and best online data collection quantitative read more set the mould before you pour most research questions are perfectly well served by a regression but when the brief is the whole customer relationship you need to structure the problem in a way the business can argue with read more why the same customer isn t always the same customer traditional segmentation focuses on who customers are demand spaces reveal how context occasion and need can turn the same person into a very different customer read more accredited certified pledged end to end research support for agencies and brands site what we do industries about us company blog contact policies privacy policy gdpr 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