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Text of the page (random words):
reaching out to large corporate events for catering you might start hosting wine tastings you might start a direct mail coupon campaign my job is to figure out how to bring in more customers critique copy and marketing materials we are also brought in to help critique marketing materials are you producing a tv commercial our role might be to watch the commercial and give feedback does it build trust does it look professional will it drive new customers to the door we may also be brought on to help evaluate direct response mail pieces or to evaluate the selling power of a website help maximize lifetime customer value another role we may play is in helping maximize lifetime customer value this generally means helping identify new product opportunities and helping get those products up and running it could also mean figuring out how to get past customers to buy more getting old customers to buy more often is much much easier than finding new customers it s the low hanging fruit that many marketing consultants go after first direct and manage a brand we also help build direct and shape a brand what kind of logo should the company go with what colors should the company s brand be what emotions should the brand evoke in addition to shaping the brand we are also be called on to help protect the brand if something negative happens that could damage the brand we are brought in to help with damage control social media social media is a relative newcomer to the scene i ve been doing this for over 17 years though it s new its power can t be questioned any longer yet many old school businesses still don t fully grasp social media we are often brought on to help bridge that gap these are some of the many roles we as marketing consultant play in the growth of our clients how can we help you grow your business schedule a complimentary business assessment today share this share on facebook opens in new window facebook email a link to a friend opens in new window email print opens in new window print share on x opens in new window x share on linkedin opens in new window linkedin like loading posted in uncategorized leave a comment 7 ways to motivate people to action posted on july 28 2014 by robynspeaks one of the things i ve noticed over the years is that the best leaders know how to close the sale they are able to move people to action it seems like the action is almost always preceded by a call to action how good are you at this critical part of leadership truthfully i ve given this topic far too little thought throughout my career but now that it s on my radar i want to encourage you to join me in thinking about how to do this well if we don t get better at this our leadership impact will be limited significantly when you and i have cast the vision what can we do to help people overcome the inertia that naturally exists when a change is called for here are seven ideas that may help be clear how is the call to action linked to the vision help people see how their actions affect the vision be sure people know progress is always preceded by change and action be specific what exactly are you asking people to do don t make them guess if you want them to do something tell them if there are options spell them out help people identify their next step be honest be sure people hear you talk about both the upside and the challenges associated with what you re asking them to do if there are personal sacrifices called for tell them be an example have you personally bought the vision are you willing to do the hard work of change in your life are you doing what you re selling don t ask people to do something you are not willing to do yourself be passionate you can t expect people to be more passionate for the cause than you are passion is contagious an impassioned call to action generates energy enthusiasm and action be consistent you will probably have to communicate the vision and the desired actions numerous times in a variety of formats to help people get it be sure your call to action is consistent strategic repetition will be your friend in moving people to action be trustworthy there is an element of trust required any time a leader asks people to take action can your people trust you if not you ll probably need to start here without some level of trust even the most articulate call to action will fail to move people think about how often you re trying to move people to action i m guessing you invest a tremendous amount of time on this one activity you may want to use the previous list to conduct a self audit what would you have to do differently to get you to follow you share this share on facebook opens in new window facebook email a link to a friend opens in new window email print opens in new window print share on x opens in new window x share on linkedin opens in new window linkedin like loading posted in uncategorized leave a comment posted on july 26 2014 by robynspeaks the branding workshop is making its debut in atlanta and baltimore for 40 ready to explode business owners and marketing experts it s all about branding branding is all about building an emotional attachment and whether you want to believe it or not having a prospect or customer emotionally attached to your business is a good thing it means that you are very highly regarded and your target places extreme value in what you can do for them which in turn means you can often charge what you are worth it makes the idea of them looking elsewhere to your competitors heaven forbid far less likely it s called relationship marketing and it works click here to check out the details and plan to register today space is limited to 40 business owners share this share on facebook opens in new window facebook email a link to a friend opens in new window email print opens in new window print share on x opens in new window x share on linkedin opens in new window linkedin like loading posted in uncategorized leave a comment posted on july 22 2014 by robynspeaks as a lifelong entrepreneur and business owner myself i can confidently say that starting a business can be one of the most exciting and empowering moves you ll ever make and absolutely doable even in today s highly competitive marketplace it takes more than a great idea to sustain a business though to be successful you ll need to first focus on building a powerful brand identity here are some tips to guide you on your way be sure of yourself it s important to know what your brand stands for what makes it special and its benefit you also need to know who your target audience is and make that benefit clear and obvious to them create a distinctive identity branding is about perception and the most powerful brands are built from the inside out on differentiation creating a distinctive logo and tagline tone and visual communication that captures the essence of your brand can increase your visibility a quality website print on and offline can also help differentiate your business while also introducing you to online customers and boosting credibility get connected and be memorable creating a brand voice and social media strategy is essential so it s important to create a profile for your business on select social media platforms where your customers congregate next create compelling communications that emotionally connect with and motivate your customers to love your brand and buy from it powerful brands are great at listening so be sure to respond to online comments and questions be consistent and congruent maintaining consistent congruent messaging makes your business easier to remember and trust ask yourself does your website look like it belongs with your business card and your social media channels is your messaging consistent with your brand consider leveraging cause marketing whether you support a homeless shelter or donate services to a local charity giving back can increase your brand power take dawn dishwashing liquid a great example of effective cause marketing its promise to donate one million dollars this year for rescue efforts to save wildlife not surprising they re the best selling dishwashing liquid on the market who wouldn t love and buy from a brand that rescues wildlife from oil spills deliver on your promises strong brands possess credible relevant and distinctive brand promises that said create a brand promise deliver on it and provide an exceptional customer experience you ll end up creating brand advocates who will sing your praises and help build your brand let us give your business a brand makeover share this share on facebook opens in new window facebook email a link to a friend opens in new window email print opens in new window print share on x opens in new window x share on linkedin opens in new window linkedin like loading posted in uncategorized leave a comment why people buy posted on july 17 2014 by robynspeaks as a business person it is important for you to understand that only 35 of the reason people buy the products or services you offer is for the actual product or service itself the other 65 of the reason they buy is for what you can do or provide for them beyond the product or service and what that product or service does for them achieving their goals what they need right now isn t always what they want in other words if you are trying to sell at your customers and prospects products and services you are wasting your time they are only 35 interested in products and services but they are 65 interested in the benefits of having you involved you see chances are good that your customers and prospects can buy the same product or service or at least comparable one offer value benefit and relationship and not just a product or service 65 is better than 35 anyday we offer training sales and marketing courses like this 365 days of the year become a red level member today and attend them all for free share this share on facebook opens in new window facebook email a link to a friend opens in new window email print opens in new window print share on x opens in new window x share on linkedin opens in new window linkedin like loading posted in uncategorized leave a comment your business your success your terms posted on july 2 2014 by robynspeaks succeeding isn t easy if it were everyone would be successful but just because something is hard doesn t mean it also has to be confusing no matter what your goal is someone has achieved it and laid out a step by step roadmap covering the major steps this is critical success can t be an abstraction it needs to be a process that s doesn t mean you should just go through your career taking the same paths others did before you small simple tweaks can make a huge difference in your lifetime you have to chose the right process one that s proven it can deliver disproportionate results that s the best path to living a rich life i ve spent years of my life investe thousands of dollars networked with hundreds of top performers and collected hundreds of thousands of data points finding those simple tweaks and proven systems you can use to achieve your goals whether that s landing your dream job or earning more money on the side i can help you just as i ve helped hundreds of people before you do just that to get a taste for what s possible register for the build a 6 figure business on your terms next 3 week programs begins on july 3rd check it out share this share on facebook opens in new window facebook email a link to a friend opens in new window email print opens in new window print share on x opens in new window x share on linkedin opens in new window linkedin like loading posted in uncategorized leave a comment make them fall in love posted on june 18 2014 by robynspeaks people don t buy things for logical reasons zig ziglar once famously said they buy for emotional reasons which means in order to gain customers and keep them for life you ve got to do more than introduce them to your brand business or product you ve got to make them fall in love with it here are 6 ways to get the love fest started 1 excellent customer service go the extra mile 2 fix up and look sharp statistics show that most consumers are visual spruce up you websites promotional material and social presence 3 create brilliant content interesting content is a top 3 reason why people follow a brand on social media 4 stir up emotion 75 of buying experiences are based on emotion 5 underpromise and over deliver sweep your customers off their feet with a surprise 6 encourage feedback and listen your most unhappy customer is your greatest source of learning well there you have it happy branding share this share on facebook opens in new window facebook email a link to a friend opens in new window email print opens in new window print share on x opens in new window x share on linkedin opens in new window linkedin like loading posted in uncategorized leave a comment wants needs and intents posted on may 24 2014 by robynspeaks need and want are subsets of the real motivation i believe we should all be searching for as marketers business owners and entrepreneurs and that is intent intent is about what a customer wants to accomplish rather than simply what they want to purchase parents want their children to be happy to have a great childhood to learn and absorb and to enjoy time with their friends that s a way bigger agenda than just wanting to buy them the latest action figure or playskool set try this jot down a 6 10 point statement of intent that summarizes the real things your customers want to see happen when they come to you do your offerings and service address and reward those really a 90 minute strategy session can help you redefine and refocus your marketing efforts schedule my strategy session now let us create a brand that will create more than just a sale but an experience share this share on facebook opens in new window facebook email a link to a friend opens in new window email print opens in new window print share on x opens in new window x share on linkedin opens in new window linkedin like loading posted in uncategorized leave a comment 7 secrets to multi millionaire success posted on april 26 2014 by robynspeaks becoming a millionaire is no longer a big enough goal you want to become a multimillionaire while you may think a million dollars will give you financial security it will not given the volatility in economies governments and financial markets around the world it s no longer safe to assume a million dollars will provide you and your family with true security this isn t a how to on the accumulation of wealth from a lifetime of saving and pinching pennies this is about generating multimillion dollar wealth and enjoying it during the creation process to get started consider these seven principles no 1 decide to be a multimillionaire you first have to decide you want to be a self made millionaire i went from nothing no money just ideas and a lot of hard work to create a net worth that no...