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roughly drafted home about connect back twitter instagram facebook follow on apple news home about connect twitter instagram facebook follow on apple news daniel eran dilger march 26 2020 why ipad pro s lidar is a big step for apple in computer vision and ar the new lidar camera sensor that debuted in apple s latest ipad pro this week is an enhancement upon the depth sensing truedepth front facing imaging array that first made its appearance on iphone x in late 2017 this year as it arrives on iphone 12 lidar appears to set to achieve a massive installed base of tens of millions of users here s why that s important daniel eran dilger march 26 2020 ded march 26 2020 editorial apple s impact from social distancing in 2020 just a few months ago apple was gearing up to climb onto the gigantic shoulders of its blockbuster iphone 11 launch to deliver another massive annual upgrade to its macs ipads audio devices wearables and the upcoming new iphone 12 then the world ground to a halt in an unprecedented way here s how apple can make the most positive impact possible in this year of social distancing ded march 26 2020 ded march 26 2020 a8 a8x how apple s custom silicon hit samsung with a one two punch the year 2014 when apple debuted its a8 chip might seem like the distant past yet it marked a turning point in apple s struggles with samsung and created a much larger new playing field for ios carved from former android users here s why that matters ded march 26 2020 ded march 04 2020 editorial no wsj apple isn t stuck in china after years of false reporting that demonstrated a complete lack of understanding of apple s supply chain or even the value of its operational expertise tripp mickle of the wall street journal is back this time with a story about how foolish apple was to rely on chinese manufacturing and how hopelessly desperate its plight now is due to the coronavirus outbreak he s wrong here s why ded march 04 2020 daniel eran dilger march 02 2020 how to bullshit like bloomberg a guide to aapl clickbait daniel eran dilger march 02 2020 ded february 28 2020 panicked selling of aapl lets apple buy back billions cheaply ded february 28 2020 ded february 25 2020 apple drives both premium iphone sales global production in india the idea apple was failing to establish itself in india and outsold by samsung and chinese brands has been overturned by new research showing that iphone ate up over 75 of all premium smartphone sales in the subcontinent in the fourth quarter while also posting strong ipad apple watch and airpod sales along with double digit growth apple is also expanding its production in the subcontinent for audiences globally ded february 25 2020 ded february 18 2020 why apple s guidance correction is causing less panic versus 2019 for the second time in two years apple has issued a correction to its revenue guidance after looking foolish for sensationalizing apple s downfall last year analysts and tech media reporters are exercising more caution in their coverage of how business interruptions by the coronavirus might affect the company ded february 18 2020 ded february 14 2020 huawei hit with coronavirus in china new criminal charges in u s there s lots of bad news piling up for huawei the firm often considered to be android s best hope of challenging apple s leadership in smartphone design and business competency ded february 14 2020 ded february 13 2020 coronavirus to hit android makers hardest as apple deals with interruption of the covid 19 epidemic in china its android competitors face all the same issues except that they make far less money and operate on much thinner margins across fragile shipment volumes ded february 13 2020 ded february 12 2020 microsoft s surface duo suffers a face id style demo failure nobody cares microsoft s demo of its upcoming surface duo completely flopped during its developer day event yesterday calling to mind apple s embarrassment at the launch of iphone x ded february 12 2020 ded february 10 2020 why apple s supply chain is prepared for china s coronavirus the outbreak of a new pneumonia variant infecting tens of thousands of people currently centered in china has stoked fears that apple would be dramatically affected both from lost sales in its second most important market and interruptions to its component supply chain ded february 10 2020 ded february 10 2020 why did apple buy up another 20b in stock at record highs since 2012 apple has been buying back its shares at an extraordinary rate often exceeding 10 billion and frequently approaching 20 billion per quarter now that its stock has doubled across the last year why is it continuing to snap up shares ded february 10 2020 ded february 07 2020 apple officially acquired next 23 years ago changing everything 23 years ago apple computer inc was struggling to survive in a pc world centered around microsoft windows things began to change after apple acquired next in a surprise deal that was announced in the last week of 1996 ded february 07 2020 ded january 28 2020 wsj reported apple was headed for a slump before one of the biggest rallies ever as apple gets ready to report its 2020 q1 earnings the wall street journal has switched its gears from incessantly claiming that the company was headed for a prolonged slump to backhandedly acknowledging that its own coverage of apple has for years been totally wrong albeit without taking any responsibly for its role in stringing together trite false media narratives of doom that portrayed apple as being on the verge of collapse ded january 28 2020 ded january 16 2020 investors are waking up to apple s new valuation apple s shares have more than doubled over the last year but the rapid increase isn t just the result of some temporary irrational exuberance instead as a variety of analysts and observers have noted it means that investors have formed a new understanding of apple as a company shedding their formerly bleak pessimism that valued apple far lower than the various consumer electronics rivals it has been outperforming ded january 16 2020 ded january 08 2020 apple shares shrug off war threat as analysts scramble to raise their targets apple shares rebounded in pre market and regular session trading on wednesday january 8 as investors appeared to shrug off the potential of escalating tensions between the united states and iran ded january 08 2020 ded december 01 2019 pro display xdr and apple s grand stand to content bloggers it was an outrage that apple s new 5 000 display dared to ship separately from its bespoke 999 aluminum stand how dare apple charge so much without some elaborate scheme to hide the real price ded december 01 2019 ded november 25 2019 how apple survived the flawgic filled 2010s butterflies and all it s been a wild decade ten years ago apple was perched at what was imagined to be the peak of ios surrounded by windows pc vendors android phone makers and a chirping brood of analysts and pundits all tweeting the perils apple faced now that its competition was about to get really serious incredibly these clowns of a feather are still making their honking sounds together ten years later ded november 25 2019 ded november 21 2019 a6x how apple s ipad silicon disrupted mobile video gaming in order to maintain its momentum in tablets with ipad in 2012 apple completed two additional new custom silicon projects specifically for its tablets these reached and then exceeded the graphics of sony s playstation vita then the state of the art in handheld video gaming here s a look at how apple embraced and extended mobile gaming ded november 21 2019 ded november 20 2019 a6 how apple s custom silicon and ios optimized each other after delivering just its first two generations of its arm processors apple was already recognized as a leading mobile silicon designer its next moves surprised the industry and began to reveal a strategy of tight vertical integration from silicon to os that other device makers couldn t match and didn t even seem to see as important until it was too late ded november 20 2019 ded november 19 2019 new 16 inch macbook pro reveals apple s future direction apple s decision to radically redesign its largest and most powerful macbook pro just six months after its last refresh tells us a lot about how the company plans its hardware strategy and what factors drive its engineering ded november 19 2019 ded november 15 2019 apple s new 16 inch macbook pro is built to blaze through pro workflows apple s new 16 inch macbook pro is designed to replace the company s legacy 15 inch macbook pro at existing price points while delivering a larger enhanced display a new a magic keyboard superior sound and intel coffee lake processors ded november 15 2019 ded november 15 2019 on its own airpods could be a 175 billion enterprise if a private company was performing the way apple s airpods are in terms of rapid sales growth in units and revenues with strong margins it could be valued at 175 billion next year making it the 32nd largest company in the u s ded november 15 2019