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lities overview brand media toggle submenu strategy paid media creative studio seo ai visibility marketing automation data toggle submenu cloud solutions customer data activation incrementality testing marketing mix modelling measurement solutions reporting solutions tech toggle submenu s360 quantum s360 llm tracker s360 demandsense agillic bloomreach celtra google cloud google marketing platform klaviyo smartly stape clients events about who we are news offices careers contact capabilities overview brand media toggle submenu strategy paid media creative studio seo ai visibility marketing automation data toggle submenu cloud solutions customer data activation incrementality testing marketing mix modelling measurement solutions reporting solutions tech toggle submenu s360 quantum s360 llm tracker s360 demandsense agillic bloomreach celtra google cloud google marketing platform klaviyo smartly stape clients events about who we are news offices careers contact incrementality testing prove marketing impact with incrementality testing we help brands and retailers document what actually drives revenue our incrementality testing specialists and engineers design controlled experiments that give you clear proof of business impact our services how can we help you succeed our incrementality specialists and engineers support the full journey from initial hypothesis to scaled rollout you get tests that answer real commercial questions and stand up to scrutiny test design frame sharp hypotheses linked to revenue margin or customer growth experiment setup establish geo tests holdout groups and platform lift studies aligned with your media plan cross channel coordination align search social programmatic and crm tests to reduce overlap and bias measurement validation secure reliable tracking stable control groups and statistically sound evaluation platform execution run structured lift studies in close collaboration with google meta and key partners insights scaling turn findings into budget shifts investment cases and a forward looking testing roadmap trusted by brands and retailers see our clients our approach why work with s360 we help brands and retailers close the gap between traditional marketing and ai driven marketing as a marketing ai consultancy of more than 330 specialists and engineers across eight countries we combine decades of marketing fundamentals with the ai capabilities that are changing how marketing gets built and measured deep expertise we do not try to serve everyone we specialise in helping brands and retailers grow and with more than a decade of experience within this vertical we know the challenges they share talent tech our engineers build proprietary tools and ai agents shaped around what the market needs every ai initiative goes live with oversight from someone experienced enough to know what s worth shipping and what isn t premier platform partnerships add to that toolkit scalability agility our multi market presence and close collaboration across teams give us the setup to scale across complexity and the agility to build new solutions when the market needs them we move fast but at a pace that makes sure nothing breaks contact want clarity on what is truly incremental if overlapping channels inflated platform reporting or unclear roi are limiting confident decisions we can help reach out for an initial conversation with our incrementality testing specialists and engineers related services explore more ways to extend your setup marketing mix modelling our modelling shows which channels actually drive revenue refreshed regularly instead of once a year measurement solutions we build measurement setups that feed clean data straight back into your marketing decisions reporting solutions our reporting solutions automate overviews and flags the shifts in performance that matter so time goes to decisions test learn roadmaps we rank a backlog of ideas by expected impact so testing time goes to what s likely to move the needle get in touch email protected mariane thomsens gade 2f 4th floor 8000 aarhus c denmark about newsletter offices linkedin careers instagram 2026 s360 a s privacy policy data integrity and its role in search today search audience can be considered as split into two webs one navigated by humans and the other by agents both demand data they can trust this session explores what data integrity means in modern search from entity relationships and schema to emerging standards like acp ucp and more and why the structural quality of your data now determines visibility across both whether you re optimising for a person or an agent making decisions on their behalf this session will explore what to consider for both about alex alex is an expert level seo consultant wordpress developer and marketing strategist with over 20 years of experience helping brands grow their online presence conversion and customer loyalty he specialises in technical and structural seo product development and strategy and has worked with thousands of websites across sectors he is principal seo at yoast the world s leading seo plugin for wordpress with over 13 5 million installs where he focuses on product innovation and brand authority he is a co presenter of the seo update by yoast video podcast as well as being a guest on numerous other industry podcasts alex also co founded the organic marketing and wordpress development agency firecask and is a long standing conference speaker and trainer on topics including technical seo ai search and wordpress seo close the future of search how google search is evolving in my session i ll share google s vision for a fundamental shift in digital behavior where search evolves from retrieving information to executing intent we ll explore how the transition from searching to delegating is reshaping search advertising about anders as the search and performance lead for google northern europe anders is responsible for helping the region s largest advertisers bridge the gap between core business objectives and google s advanced performance suite he leads cross functional initiatives focused on maximizing roi through ai driven solutions and deep consumer insights as a regional lead for agentic commerce and the future of search anders works closely with google s global product teams to ensure northern european retailers are well positioned and prepared for the next era of search advertising close automate or fall behind build scalable ai systems marketing in 2026 demands more than speed it demands autonomy this session breaks down how to architect agent powered workflows that automate research content creation and optimization end to end you ll learn when to reach for static prompts vs dynamic agents vs full ai workflows and see real examples of small teams scaling output with simple tools like apps script claude code replacing entire workflows not just individual tasks the talk will also challenge the ai hallucination narrative head on showing why a well designed ai system is measurably more accurate than manual human processes about tom engineer by craft marketer by obsession tom founded seowind to build ai systems that scale content today seowind produces 2 300 articles monthly for 500 clients primarily through agency partnerships he speaks at seo and marketing conferences on ai driven seo and growth close how to build links that work across search systems search is no longer a single ecosystem serps and llms often surface and cite completely different sources which means the links that influence rankings aren t always the same signals that influence ai visibility based on large scale research and real client data this session explores why different systems reward different signals and shows how to design link strategies that perform across them about tamara tamara novitović is head of seo at bazoom where she builds and tests modern authority strategies across competitive niches and international markets she focuses on redefining link value user first placements and hybrid tactics built for both serp visibility and ai citations she is also a regular speaker at international conferences and contributes to industry conversations on search content ai and link strategy close the future of search what you need to do to win in paid and organic search is undergoing a massive transformation with google ai mode and ucp live in the us we are now entering a new phase in both paid and organic search mathias will give you an overview of what we know will happen as well as a checklist of things you can work on that will benefit you both short and long term gain a grounded perspective on the structural changes hitting the industry and how to prepare for 2027 and beyond about mathias mathias hillerup is the co founder of s360 having started the agency in 2011 over the last decade he has helped scale the company into a leading digital consultancy by bridging the gap between marketing technology and data he works at the intersection of technical infrastructure and commercial growth helping international brands adapt to a rapidly maturing digital landscape mathias is known for a pragmatic business first approach to technology focusing on the structural shifts that actually drive long term performance close the end of manual paid search why simplicity wins in the ai era paid search has evolved through several major shifts google shopping smart bidding and the disruption of the pandemic years today a new phase is emerging driven by ai as ai takes over more of the decision making the old playbook of granular account structures and manual control is becoming less relevant success increasingly comes from simplifying setups and feeding the systems with the right data in this session frederik hyldig explores how the fundamentals of paid search are changing and what that means in practice he will outline how advertisers should rethink account structure how to work with automation instead of against it and why data and feeds are becoming central to staying competitive about frederik frederik hyldig has over a decade of experience in paid search and has advised some of europe s largest brands on media strategy and technology his focus has always been on the practical application of technology in search today he helps brands move past manual management to build structures that actually work in an automated environment frederik is a frequent speaker and is known for his straightforward approach to sem and digital strategy close geo a practical guide to bring generative engine optimization into your seo tactics to stay visible in llms you must master generative engine optimization geo this keynote is a practitioner s guide to becoming the primary source for ai driven answers like gemini and perplexity moving past theory i will share concrete technical and content led tactics to improve llm visibility and transform your brand into a definitive authority for ai leave with a 2026 checklist to turn ai search shakeup into a measurable competitive advantage about nikolaj nikolaj mogensen is the vp and group lead of seo at s360 over the last 15 years he has worked hands on with some of the largest websites in the nordics helping them navigate the constant shifts in search his current work centers on ai and geo finding real world ways to maintain organic visibility as search evolves a regular speaker at events like brightonseo and smx nikolaj focuses on turning technical complexity into practical steps that work for businesses close product led seo how marketplaces build scalable organic growth in the age of ai seo is shifting from optimizing pages to building search driven products in this talk björn darko shares how large marketplaces turn seo insights into scalable product features he ll also explore how ai search llms and changing user behavior are forcing seo teams to rethink how they measure visibility traffic and growth how to inform your board about it about björn björn darko is group head of seo ai search at swiss marketplace group overseeing organic growth across switzerland s leading marketplaces in real estate automotive finance and classifieds with more than a decade in seo and product leadership at companies like aviv group searchmetrics ringier etc he focuses on bridging the gap between seo data and product development björn also hosts the seopresso podcast and regularly speaks about product led seo and the future of search close why small budget ppc accounts fail and what to do differently a common pattern shows up account after account over segmentation premature automation and budgets spread too thin to generate meaningful learning small budgets rarely fail because of poor tactics they fail because strategies designed for higher spend environments are applied without adjustment and what works at scale collapses when resources are limited in this session ramial covers the mindset shifts and structural principles required to make ppc sustainable in constrained environments about ramial ramial aqeel is a ppc freelancer who works primarily with smes running paid media on lean budgets he focuses on clear practical approaches that help advertisers make limited spend work harder his work centres on simplifying ppc and supporting smaller businesses in getting the most from every pound they invest close advanced uses of screaming frog in the ai era oliver will run through the latest ai enabled features of screaming frog s seo spider as well as some lesser known classic features that you might have missed along the way this talk is for anyone looking to take their day to day seo to the next level though there s lots to be gained if you re not too familiar with auditing websites too no frogs were harmed during its production about oliver oliver has a decade of experience at screaming frog having conquered seo consultancy and management he now oversees the agency s wider strategy he s spoken at seo conferences in 6 countries so he unironically considers himself an international seo rockstar now close context not content is king in ai search in this session we ll walk through the mechanisms of ai search systems discussion things like personalisation query expansion memory and response generation we ll go over how this is different than traditional search and what carries over attendees will leave with a framework for winning in both traditional and ai search without compromising visibility in any domain but instead strengthening the content message in an omnichannel world about lazarina lazarina stoy is a marketing consultant and the founder of mlforseo a learning platform academy and community for marketers and organic search professionals she designs hands on training for in house and agency teams and the forward thinking individuals within them integrate ai and ml solutions into their workflows to drive productivity and organic growth regardless of the platform their audience is searching on a strong advocate for responsib...