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g out all of the bloggers they only focus on their favorites some readers always will but at least some don t thus the network effect for bloggers is diminished said zivkovic what does that mean for the sa incubator there simply isn t space for everyone to have their own blog on the network therefore creating a blog that includes a lot of work by a lot of people is a way to increase the number of voices in the network without it becoming completely overwhelming it also gives scientific american a chance to bring new members into the family of bloggers without diluting the existing community too much according to zivkovic this helps maintain a balance between keeping the network fresh and diverse while still keeping it coherent and friendly for the new and young science writers it is difficult to compete with more seasoned bloggers for a space in the regular network the sa incubator gives new and young writers a space where they can participate and be seen and heard without taxing the network for new and young science writers the sa incubator is also a way to have a presence in the network without having to take on the full responsibility of having your own blog zivkovic explained the juggling act new and young writers perform many of the youngest writers are still in school too busy with class assignments or are in internships or are too busy breaking into freelancing to be able to blog with regular frequency the sa incubator gives these writers the opportunity to get noticed without adding to the stress and demands of finding your way as a journalist getting over the wall and getting a job another reason to include a blog for new and young science writers is because the job we do is so important but so competitive and difficult to break into there is a big difference between a general reporter and a science writer the more skilled science writers we have out there the better when i think of science writers i admire and the good work that they do good to me meaning factual nuanced interesting and true i m inspired and intimidated inspired because i really believe science writers can make a huge difference in helping people understand and appreciate science and intimidated because the bar has been set very high the more people we have out there combating the bad science coverage by debunking clarifying and explaining the better when journalists talk about this we tend to refer to it as the push vs pull strategy essentially it is the idea that if the general public isn t drawn to science stories on their own pull perhaps we can bring the science stories to them wherever they are push to be able to be able to pull people into places where they can access science content and also push out science content everywhere we can we need a large well trained work force increasing the profile of new and young science writers and helping them get the opportunity to do this job is the value of the sa incubator according to zivkovic helping get new and young science writers hired is part of the joy of running a blog like the sa incubator if you are looking to hire a science writer you can find them at scientific american on the blogs homepage in the weekly linkfests in the scienceonline interviews on the guest blog and on the incubator as zivkovic said hire away let the good young writers infiltrate the media giants and transform them from within for zivkovic giving new and young science writers a hand really is about community to understand why he recommended reading and watching robert krulwich s commencement speech to the berkeley journalism school s class of 2011 which i too recommend krulwich talks about how to get over the wall that new writers face the wall is what separates you from the journalists who actually get to do what you want to do zivkovic isn t a trained writer but he started blogging about science back in 2004 anyway he was invited to a blogging network in 2006 his job as blogs editor at scientific american yeah safe to say his blogging had something to do with that this success story is something he attributes to the science blogging community blogging is what got zivkovic over the wall and now he is running the sa incubator to help people like me figure out a way to pull themselves up over that same wall these people became my community my second family it is that community that helped me every step of the way they cheered me on they hit my paypal button when i was jobless they pushed for me to get hired they keep coming to scienceonline they hug me at tweetups they submit posts to open laboratory they say yes when i invite them to join the sciam blog network they were there for me all along and helped me climb over the wall it s payback time it is now my turn to help others climb that wall too that is why he gets to be the blogfather we re in this together as if that isn t enough zivkovic mentioned one other reason why he thinks the sa incubator has value for the scientific american blogs network the concept of horizontal loyalty horizontal loyalty is a phrase borrowed from the krulwich talk i mentioned earlier seriously go read it after you finish this it is making something of yourself alongside people who are also trying to make something of themselves do it together make something be something for zivkovic this is very much a part of why the sa incubator exists it is not so much about helping new writers get jobs in old media companies though that helps pay bills for a little while it is about helping them find each other build relationships build friendships build start ups build a whole new science writing ecosystem that will automatically do both push and pull and reach everyone and displace bad science reporting from the most visible areas of the media while providing them with a living says zivkovic this requires a lot of them but they need to know each other and work together toward that goal so there you have it the sa incubator helping hatch science writers since july 2011 creating a community for those of us who so badly want to be out there working alongside the more established writers to tell what i think are some of the most important stories there are i was truly humbled to be counted among so many great science writers and be given a space on the sa incubator i wrote this post because i m grateful for the chance to be included but also because i really believe having a space for new and young science writers to connect and promote themselves is important baby chickens and baby science writers too all have to start somewhere now if you are a fellow fledgling science writer i know what you are thinking you are thinking how can i get in on this you can start by following subscribing etc on twitter facebook or google you can start commenting on the blogs in the scientific american network zivkovic reads all the comments you can also go the direct route and just introduce yourself send an email pitch to the guest blog or send zivkovic a link to some of your work a direct message on twitter would work too you can find him boraz posted by unknown at 7 51 am 7 comments email this blogthis share to x share to facebook share to pinterest thursday may 10 2012 social media tips from the software side of things this semester i ve been taking a class in social media for some people it might seem like a silly concept to sit for a few hours every week and talk about tweeting but there is a lot that goes into being strategic online by implementing some of the ideas i ve been exposed to this semester i ve definitely seen my social media presence grow people actually say things to me on twitter these days erinpodolak and i m starting to network which is important since i m currently in the market for a job i ve been doing a lot of listening on twitter lately about how to use social media effectively and how it can help you professionally there are several schools of thought about these things so to learn more i decided to ask someone who already has the job they want kevin newton is an ebusiness software architect for serigraph here in wisconsin he writes blog posts for his company to help maintain their social media presence in addition to using social media as an individual for both personal and professional purposes i m constantly hearing people say that they have a google and then don t use it which would be my answer but newton says he uses google almost exclusively for personal purposes which is something i honestly haven t really considered doing newton has found value in linkedin for business which i ve heard some very mixed reviews on and then uses facebook as a mixture of the personal and professional professionally newton has noticed that when blog posts go out on his company s facebook twitter linkedin and google accounts there is a flurry of activity they have gained new clients from this which is a direct return on investment for the time they put into social media how much time is that exactly newton says that for a few hours of effort each month they see direct value coming from social media i recently posted about facebook and asked whether or not it was a good idea to transition from a personal page to a professional page or whether i should try to have both for newton facebook became a hybrid because contacts from his personal life and his professional life both wanted to connect using the platform however he stressed the importance of watching what you do online particularly when you have contacts from different parts of your life all coming together where it has a bit of both i try to be very direct in my posts and my responses says newton there are too many risks with things you cannot control when you have a mix a friend that i have not spoken with for 20 years posts a rude picture or comment and it reflects poorly on me so i try to distance myself from those risks i think this is a good point and not only if you are connecting with people from long ago even people who are currently a part of your life can post something inappropriate or at least with the people that i know so it is best to always be monitoring what appears on your profile from my semester s worth of studying social media the answer i have heard consistently regarding appropriate facebook content is that you d rather be safe than sorry you don t want to lose job opportunities for a friend s comment since i am currently among the hoards of people out there looking for a job i asked newton what kind of value social media has for those of us actively engaged in job searching newton advocated linkedin to help get yourself in front of employers but he warned that you need to have the content to back up whatever skills you are offering potential employers or clients you have to have something credible to speak about and you have to post often for it to be effective says newton newton also noted that in addition to having something of value to say it is also important to be helpful answering questions is a way to establish yourself as an authority on a topic so long as you have the right answers and get noticed for what you know one way you can accomplish this which i ve said before is currently the bane of my existence is by commenting on other blogs to help people out although newton did caution that if you are currently employed you might want to check with your employer before jumping into the social media scene to offer advice and tips about what you do posted by unknown at 7 59 am 3 comments email this blogthis share to x share to facebook share to pinterest tuesday may 8 2012 the farting dinosaur debacle while i know everyone in the science writing community is tuned into this story i can bet that among my personal friends and family i am the only one who has farting dinosaurs as an item on their to do list while the science media machine has given us plenty of say what now moments i found this story and how it has been handled and covered in the media face palm worthy enough to warrant a closer look did dinosaurs fart themselves to death apatosaurus louisae at the carnegie museum via wikimedia commons the quick answer is no was a paper released regarding dinosaur farts you bet in the journal cell biology did it conclude that farting led to the mass extinction of the dinosaurs no of course with the headline potential a story like this poses how could some in the media resist truly to draw conclusions about extinction and death when the topic of the paper is actually the amount of methane dinosaurs may have contributed to the atmosphere and thus climate change is misleading in the media there has been the fox news of it all whose headline dinosaurs gassed themselves into extinction british scientists say goes right for the good stuff regardless of the paper s conclusions there has also been the necessary debunking on blogs like pz myers pharyngula with the reports of dinosaurs dying of farts are greatly exaggerated what the paper concludes is that the amount of methane released would have impacted climate from the press release on this story sauropod dinosaurs could in principle have produced enough of the greenhouse gas methane to warm the climate many millions of years ago at a time when the earth was warm and wet what about that says dinosaurs died from farting there has been plenty of media attention for this story and certainly some more even keeled coverage that actually bases the headline on the climate conclusions some examples include never stand behind a dinosaur on climate central dinosaur farts may have caused prehistoric warming on redorbit or it s a gas dinosaur flatulence may have warmed earth on yahoo reuters another interesting aspect of this story is the fact that is was subject to an embargo break for the non journalists among us an embargo is when journalists are informed about a story but asked to hold it for one reason or another this is a common practice and in general journalists tend to abide by it but not always often in science journalism the story is embargoed until the release of the paper in whatever journal it is being published for more on this embargo break check out the blog embargowatch which does a consistently good job of keeping track of such story breaks posted by unknown at 10 40 am 1 comment email this blogthis share to x share to facebook share to pinterest thursday may 3 2012 the final countdown part iv time to panic dear readers please excuse me while i have a quarter life crisis we ll get back to your regularly scheduled science writing posts momentarily the last few weeks have seen such a mix of emotions that it seems necessary to collect them in a blog post as an update for my semester long series about graduation and saying goodbye to madison so here is a self indulgent list of all the thoughts ricocheting in my brain my hope is that a post like this chronicling the weird pathetic and hopeful thoughts of a graduate a graduate school graduate mind you about to be turned...