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media kit scout life download media kit download rate card merit badge sponsorships 2024 scout life media kit welcome to scout life the premier youth magazine from the boy scouts of america it s the same boys life that generations have loved for 112 years now with a new name that represents a new generation of readers and the next generation of leaders scout life believes all boys and girls deserve the opportunity to be their best selves today and tomorrow it is the natural evolution of boys life our magazine reaches youth ages 5 to 17 split evenly between age groups 5 to 10 and 11 to 17 with an average age of 12 scout life keeps the entire demographic range engaged each month with special content dedicated to each age group and their parents scout life illustrates the great opportunities today s youth have access to scout a new course scout a grand adventure scout a brighter future scout life meet our younger readers cub scouts ages 5 10 she just got home from basketball practice he s about to meet his friends at the baseball field before dinnertime mom and dad said he could have his whole cub scout pack over for a game night this weekend and she gets to go see the movie she s been dying to see with her fellow pack mates both kids look forward to the next issue of scout life because it means they ll have new stories jokes and games to share with their friends and parents he especially likes cub corner and the comics she is competitive and obsessed with the activities like puzzles mazes and word games 8 8 average age 107 thousand hhi meet our older readers scouts bsa ages 11 17 riding down the most hardcore trails shades on hat backward under his helmet of course snapping pics on his smartphone while listening to his favorite tunes he just finished his homework and even helped his little brother and sister with theirs too after swim team practice she makes her way back to the water for kayaking with her troop her goal is to be stronger and faster and go farther than her last adventure on the water they are scout life readers sections like merit badge minute and cool jobs keep readers coming back month after month 13 9 average age 112 thousand hhi scout life editorial editorial calendar scout life digital scout life editorial departments special content heads up timely news and notes on all topics relevant to today s youth sl headliners quick hit profiles of great kids doing great things most of this content comes directly from our readers features an exciting mix of scout outdoor outings nature and animals movies sports history fiction toys space and aviation stem and more gear guy buyer s guides and reader q as covering camping fishing hiking everything outdoors games exciting gamer news reviews tips and more sl how to step by step guides with fun projects for readers to make create build and do seasonal specials gifts gear the go to fall winter advertising section for scouting families is strategically developed to help drive sales for brands holiday gift guide each november our editors and a group of kid testers review the year s latest and greatest toys and gadgets print specs january february cover story dog sledding in wisconsin gear guy winter camping cool jobs automotive engineer march cover story protecting philmont fiction oliver s great big universe summer camp roundup april cover story tornado recovery solar eclipse gear guy hats may cover story rafting the nantahala river gear guy water treatment the nature crew bobcats june july cover story summer olympics yellowstone trip journal gear guy scuba and snorkeling august cover story california surfing the nature crew cicadas september cover story john muir trail trek gear guy backpacks san antonio missions trail october cover story california rock climbing car roundup fiction november cover story tbd holiday toys roundup gear guy rain jackets december cover story tbd scout life social online video scoutlife org scoutlife org is chock full of awesome content to keep youth engaged for hours including game toy movie gear reviews contests videos interactive games fun diy projects and everything they could want to read learn or do scout life live scout life live also known as trekontuesday is the facebook video platform hosted by the scout life editorial team posting regularly on cool topics news giveaways how to s silliness and more cub chat live cubchatlive is a weekly live show hosted by the scout life editorial team for parents and volunteers who serve cub scout age youth cubchatlive is also now a podcast you can subscribe to the audio stream wherever you listen to podcasts troop talk live trooptalklive is a monthly livestream hosted once per month by the scout life editorial team geared toward parents and leaders of scouts bsa members social platforms scout life s facebook page holds the top spot for the highest engagement rate of any bsa owned social media channel engaging hundreds of thousands of scouting families 680k monthly page views 6k average video views 1m social followers online production specs editorial content subject to change contact your sales manager to determine best alignment opportunities blogs newsletters aaron on scouting blog aaron on scouting is the official daily blog of scouting magazine it features up to the minute news inspirational stories program updates and valuable tips with more than 12 000 subscribers and 330 000 monthly views it is one of the most read blogs among bsa adult leaders content is also shared in daily email and social media heads up blog heads up is the one stop destination for scouts to find the coolest news from around the globe with editorial categories that include movies and tv cool stuff science cool facts and more heads up also hosts regular contests and giveaways that can feature your brand scouting wire newsletters scouting wire is the official e newsletter of the scouting movement with content including activities finance fundraising and leadership training these weekly and monthly newsletters offer targeted engagement opportunities with scouting decision makers scouting wire newsletters regularly sent to a combined audience of more than 1 3 million parents volunteers professionals leaders and alumni subscribers parent scouting wire offers two targeted parent newsletters cub scout and scouts bsa these monthly communications provide parents with program updates parenting advice motivational stories and how tos volunteer reach the backbone of the scouting movement with the weekly volunteer newsletter our volunteers are scouting leaders influencers and decision makers with buying power you don t want to miss out on alumni sent monthly this newsletter reaches the scouting alumni which represent a vast network of individuals with differing backgrounds and experiences but have a big passion for scouting and continue to influence and support the movement eagle scouts engagements that work marketing partnership opportunities the boy scouts of america bsa builds programs that connect brands with american families from multimedia advertising to sponsorships and retail opportunities the bsa is your go to source for creating customized marketing and partnership programs that effectively engage families with your brand events each year bsa hosts high energy youth and adult centered events these international national regional and local events offer brands the unique opportunity to truly engage with loyal scouts properties our four national high adventure bases and 800 local properties throughout north america are used to build character confidence and camaraderie sponsor specific venues and activities and experience these life changing outings programs our advancement humanitarian outdoor and educational programs reach young people in a positive meaningful way from sponsoring a merit badge to leading a stem initiative there are opportunities for program related partnerships at every level of scouting licensing we offer a robust licensing program that reaches millions of american youth and families repeatedly earning us a spot as one of the top 150 global licensors according to license global magazine sales the bsa s comprehensive multichannel sales platform provides targeted opportunities for brands to engage families additionally brands may partner with us to drive sales in third party channels such as traditional retailers and e commerce through marketing campaigns and promotions award winning editorial advertising acceptance policy scout life advertising sales headquarters 1325 w walnut hill lane s305 irving tx 75015 877 929 5433 advertising scouting org nicole cosme national sales director 720 291 9208 nicole cosme scouting org bria cavitt client services specialist 972 580 2431 bria cavitt scouting org lindsay hauck advertising sales specialist 973 714 5104 lindsay hauck scouting org eye users laptop phone rocket
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