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Text of the page (random words):
b2b brand strategy studio for series a d saas s design unit skip to content s design unit est 2018 brooklyn work framework studio journal diagnostic contact book a brand diagnostic s design unit llc est 2018 strategic brand systems for b2b built once compounding forever a senior only studio engineering brand systems that accelerate enterprise sales for venture backed b2b companies delivered in a fixed 8 week sprint by ex pentagram and ex ideo practitioners book a brand diagnostic see the framework 1 200 60 minutes credited toward any engagement fact sheet ref sdu 2024 founded 2018 brooklyn ny team 22 senior practitioners locations us lisbon singapore engagements 240 b2b 2018 2024 client profile 87 b2b saas fintech healthtech avg client raised 34m avg project value 148 000 2024 delivery sprint 8 weeks fixed fee clutch rating 4 97 5 63 reviews nps 2023 cohort 78 vs industry 42 recognition forbes agency council designrush top 10 filed q4 2024 validated a manifesto for the post fundraise cmo a brand is not a logo it is the cheapest customer acquisition tool you will ever underinvest in you have just closed a 30m round the board wants pipeline the sales team wants leads the product wants a redesign and somewhere in the backlog an executive has scheduled a brand refresh we believe that conversation is being framed wrong a brand system is not a cosmetic line item it is the infrastructure beneath every conversion event on your path to enterprise revenue the narrative your ae uses to open a cold call the type system that survives a 40 tab buyer committee evaluation the positioning statement that survives the procurement memo done well it compounds like an asset on your balance sheet done as a logo refresh it depreciates by the end of the quarter s design unit exists for the founder who has already internalized this who treats brand as a strategic instrument not a deliverable we do not sell mood boards we build brand to arr engines validated across 140 engagements measured by the only metric that matters to a board pipeline velocity two quarters after launch if you already raised or are about to this is the work the partners s design unit founded 2018 ex pentagram ex ideo brooklyn intellectual property the brand to arr conversion framework five chapters validated across 140 b2b engagements the only brand methodology in the industry that maps each design decision to a measurable revenue event downstream 01 the 47 point diagnostic before a single pixel is drawn we audit your positioning narrative visual system and sales enablement alignment against 47 proprietary criteria the output is a one page prospectus what is working what is leaking pipeline and what to fix first positioning audit narrative mapping visual coherence score sales enablement gap 02 positioning category design we reverse engineer the buyer s mental shelf a series b fintech cannot win the same shelf as stripe a devtools startup cannot out position a datadog alumni founded incumbent by sounding like one we define the category the wedge and the line of attack category pov competitive wedge icp refinement buyer committee map 03 narrative architecture strategy is what you do narrative is why a 40 tab buyer committee remembers you on tab 39 we write the founder s voice the sales narrative the customer story and the investor facing positioning in one workshop in one voice by in house conversion copywriters founder narrative sales opener customer story arc investor pov 04 identity system design language wordmark type system color motion grid illustration photography and the 60 page brand book your marketing team will actually use built to survive an enterprise sales cycle a reorg and a 10 market international rollout not just a homepage reveal wordmark marks type color system motion language 60 page brand book 05 sales enablement arr activation the chapter most agencies skip we package the brand system for the actual moments that generate revenue deck templates ae one pagers conference booth system lifecycle email language and the post launch measurement plan to track pipeline lift over two quarters sales deck system lifecycle copy event booth kit pipeline measurement read the full framework by the numbers measured across 87 client engagements 2022 2024 cohort level averages no cherry picked anecdotes the proof set we present to every diagnostic booker before they write the check 2 3 pipeline velocity lift average across 87 saas fintech and healthtech clients measured two quarters after rebrand launch 8 wks fixed delivery sprint or 40 of the fee refunded used by 41 saas companies since 2021 47 pt brand audit instrument proprietary diagnostic covering positioning narrative visual system and sales alignment 78 nps net promoter 2023 cohort industry agency benchmark 42 we were named to designrush top 10 in 2023 and 2024 cohort evidence filed 2024 metric s design unit industry benchmark source avg project value 148 000 2024 96 000 2021 internal cohort clutch client rating 4 97 5 4 3 5 63 verified reviews engagements since 2018 240 internal cohort pipeline lift 2 quarters post launch 2 3 1 1 87 engagements 2022 2024 podcast downloads 410 000 52 episodes since 2022 forbes agency council designrush top 10 2023 designrush top 10 2024 the drum brands to watch 2024 6 awwwards site of the day selected engagements three engagements three category leaders names redacted by category each project shipped in 8 weeks and was measured for pipeline impact at the two quarter mark devtools series b observability platform datadog alumni founded repositioned an open source observability startup from another datadog for smb into the category defining platform for cloud native platform engineering teams new narrative new identity system new sales opener pipeline lift q 2 2 7 cycle time change 18 days win rate enterprise 11 pts fintech series b cross border payments infrastructure for smbs built a brand system for a cross border payments company entering the us market narrative architected around cfo buyer committees identity engineered for compliance review pipeline lift q 2 2 1 sales led sqls 58 healthtech series c telehealth platform g2 best software 2024 repositioned a hipaa native telehealth platform from clinician facing to enterprise buyer facing opening a 40m acv market segment within two quarters of launch pipeline lift q 2 2 4 enterprise acv 112k see the full work index the pod model a pod is a strategist a designer and a conversion copywriter no juniors no offshore no handoffs every engagement is led by a partner level strategist from brief to launch the pod that scopes your project is the pod that ships it you will not be handed to a junior team after the contract is signed book a brand diagnostic speak to a partner partner level strategist ex pentagram ex ideo or ex mckinsey strategy design owns positioning narrative architecture and the line between strategy and design on every project from kickoff to launch senior brand designer minimum 8 years of post leadership experience at a category respected studio owns the visual system type motion and the 60 page brand book your marketing team will actually use in house conversion copywriter not bolted on after design sits inside the pod from day one so the narrative the sales opener and the lifecycle copy are written alongside the visual system in one voice by one team founded by ex pentagram ex ideo designers headcount 22 senior zero juniors locations brooklyn lisbon singapore offshore production none next step book a 60 minute brand diagnostic 1 200 credited in full toward any 8 week engagement you leave with a one page prospectus on what is working what is leaking pipeline and what to fix first we leave with a clear sense of whether we are the right studio for you book a brand diagnostic or write to email protected 1 646 555 0182 68 jay street suite 415 brooklyn ny 11201 s design unit strategic brand systems for ambitious b2b companies built once compounding forever book a brand diagnostic est 2018 hq brooklyn ny team 22 senior us lisbon singapore engagements 240 since founding avg project 148 000 2024 clutch 4 97 5 63 reviews nps 78 2023 cohort studio home work framework contact diagnostic book a diagnostic 47 point audit case studies reach us email protected 1 646 555 0182 68 jay street suite 415 brooklyn ny 11201 index sitemap robots llms rss feed 2018 2024 s design unit llc brooklyn new york designed in house no juniors on the bench