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become more knowledgeable they understand and value beers of full flavor at a modest strength they understand the benefit but there is still the machismo consumer that drinks abv as a badge mbb what are you most excited about for 2016 cl brewing in my own brewery again chris opened tremont brewery back in the 1990s and left brewing after it closed it s been a long time since i ve done that the creativity we will have here is unlimited you ll see a very large focus on german and czech lagers brewed with traditional methods and as a brewer this has me the most excited mbb explain your single series cl it s a new beer brewed every month and draft only you can t ignore shifts in consumer preference and what s new has been influencing draft beer selection in accounts that constantly rotate drafts we always have something new to offer every month some are one and done others come back each year with changes the single series will also be available in cans later in 2o16 when our salem brewery opens and for a session beer only brewery it s allowed us to demonstrate the wide array of styles you can brew at under 4 5 mbb you have over 18 000 twitter followers has social media been a big part of growing your brand what has been the key to making it work for you cl without question it s the great equalizer larger brands cannot compete with us being ourselves we don t program we live our life in beer and share it with our fans you can t buy that you need to live it the consumer sees right through the larger brewer bull shit the key being real having a point of view engaging in conversation not playing it safe not being contrived or obvious making fun of ourselves taking responsibility and ownership for everything we do calling out bs defending our friends championing our supporters being a person not a brand mbb what are the biggest challenges you face as a small craft brewer in trying to grow the brand cl the stranglehold larger brewers have on distribution channels when i say larger brewers i m not only taking about bud miller coors but the largest craft brewers some are publicly traded others owned by private equity some owned by bud or heineken and they have enormous power in the marketplace and that s only part of it go read the whole thing and get fired up for session beer day posted by lew bryson at 10 12 am no comments labels chris lohring folks who get it massachusetts notch run up to session beer day session beer acceptance session beer press monday april 4 2016 three days till session beer day session beer day is only three days away this thursday april 7 i m breathless with anticipation okay i m not but if i didn t have so much other crap going on i might be this happily silly event a toast to the success and continued rediscovery of small beer in big glasses continues to be strong in some great places we d like to encourage you to encourage them by drinking session beer particularly on april 7 make your preference known if there s a place near you that supports session beer please show them your support by going there and drinking at least two pints on thursday if there s not go to your favorite spot and ask them if they could add some great tasting lower abv beers to their regular rotation just as an additional option there s another event i just heard about too in louisville heads up roger baylor rick stidham at akasha brewing in louisville tells me they re doing a session beer day event at the taproom we ll be pouring our english mild with brett 3 1 american pale with brett 4 5 belgian blonde 4 5 and neighboring brewery monnik s mild george english mild 3 5 sounds great and if anyone wants to hook up with roger on his session beer day brewery crawl in louisville check that out here he s going to be winding up at akasha roger s an og original geek who s been preaching alternative beer for longer than i can remember pre 1990 anyway and he s great company so think about joining him if i weren t going to be at world session beer day headquarters or at the notch deep ellum session beer day celebration or thanks i ll have another at the olympic tavern that s where i d be so wherever you decide to go whatever 4 5 and lower beers you decide to drink remember what it s all about spreading the word on session beer and having a good time with people talking buying rounds small beers in big glasses go have fun i ll be live blogging and tweeting on thursday post comments here i ll put up a comment target first thing 4 7 just for you to tell us what you re doing or on the session beer project facebook page join us or just tweet with sessionbeerday start spreading the love posted by lew bryson at 7 42 pm 1 comment labels 2016 session beer day session beer events friday april 1 2016 session beer day arrives in ireland just saw this piece in the irish times talking up session beer day and the sbp kind of surprised not to see any mention of guinness or the new guinness dublin porter in it but hey craft partisans will be craft partisans happy to see the word spreading spread the word yourselves session beer day is april 7 small beer in big glasses posted by lew bryson at 1 07 pm no comments tuesday march 22 2016 once again american mild month is may i ran this post about american mild month last year about this time which unfortunately means that it s not really all that far below this post but we re working on that and it is most definitely worth reposting so feast your eyes and get some ideas and start talking to your local brewer about making some mild for may american mild month mild month is gearing up including a connection to the international homebrew project where participants decided to do american mild as this year s recipe may has been mild month in the uk for years now thanks to enthusiastic support from camra the vaunted english consumer group the campaign for real ale this beautiful session type ale is celebrated in may brewers make special milds regular milds and of course cask milds and folks drink them up now beer blogger alistair reese has created american mild month and asked if i would help spread the word let s see unsung delicious beer style tasty and more ish at low alcohol levels classic session beer and the month after session beer day of course here s the scoop direct from the mild month website the project is called american mild month because we want to encourage brewers and drinkers in the us to brew and drink mild ale but it could also be read as a project to create a new beer style the american mild it seems almost oxymoronic in this day of ever more extreme beers to advocate for a style as restrained as mild but here goes anyway what would an american mild look like let s start with color the srm numbers for english milds range from 6 to 34 which is basically the entire spectrum of beer the majority of milds though fall in the dark category starting at 17 srm which is a deep orange to amber color an american mild then would be deep amber with red in the mix as well veering up to brown at the upper limit alcoholic restraint is a hallmark of the modern mild ale and we believe that an american mild should follow that tradition topping out at 4 5 abv we imagine most american milds would fall between 3 5 and 4 5 abv everyone knows that many modern american beers are very hop centric while mild ales tend to be very restrained when it comes to both ibus and hop perception remember the official description from gabf hop aroma is very low hop flavor is very low hop bitterness is very low to low clearly then the american mild is not a hop bomb but neither need it be a hop free zone low is not the same as none it is all about restraint and with the wide variety of american hops available the range of hop flavors is actually quite broad whether its the spiciness of cluster the grapefruit of amarillo or the tropical fruit of el dorado there is room here for differentiation and dry hopping is ok too remember though before going crazy with the hops an american mild is not a session ipa or a session cascadian dark ale it s still a mild traditional english milds top out at 25 ibus but for an american mild we would suggest an upper limit of 30 ibus one major departure from the english mild style in a theoretical american mild is the yeast the classic american yeast strain used by many an american craft brewery is known for being very clean allowing the other ingredients to shine through without contributing the fruity flavors of the british yeasts so there we go a restrained darkish ale with gentle hopping and a clean finish so that the malt and what hops are present shine through at the end of the day drinkability is the key feature of an american mild there you have it when do we celebrate it may how do we celebrate it brew and drink mild ales where do you find them there s a list of participating maryland dc and virginia breweries at the american mild month website that s where the founders are based also try ratebeer beeradvocate dark and pale and well tell your local brewer to make one dammit actually that should be repeated tell your local brewer to make one get news on american mild month at their twitter feed and facebook page and if your local brewer does make a mild post it there or here and drink mild posted by lew bryson at 9 11 am 3 comments labels american mild month mild other voices session beer events monday march 21 2016 session beer on the podcast circuit i was recently interviewed about session beer for the experimental brewing podcast done by denny conn and drew beechum the same fellas who put up all the session beer homebrewing recipes i just posted over the weekend i thought you might like to hear what we had to say here s the link to the page with the cast the player s at the bottom of the page and the session beer part starts at about 33 19 enjoy posted by lew bryson at 1 21 pm no comments labels interviews run up to session beer day support saturday march 19 2016 homebrew session beer in time for session beer day denny conn and drew beechum well known homebrew authors experimental homebrewing and the upcoming homebrew all stars interviewed me on their podcast experimental brewing about session beer day and session beer in general and the horrible pennsylvania liquor code recently i m going to get a link up to that shortly but i wanted to get this up asap homebrewer selfie dana cordes mashing in a dark mild denny and drew are long time supporters of session beers i remember drinking one of drew s excellent milds years ago at a homebrew event and loving it so in celebration of session beer day they posted a session beer day recipe bonanza at experimental brewing it s fourteen homebrewing recipes for beers like milds bitters table beers berliner weisse session ipa even a session strength lager most of them can still be brewed in time for consumption on session beer day april 7 are you a homebrewer get at it and you ll be quaffing fresh brewed session beer on session beer day posted by lew bryson at 8 22 am 1 comment labels camaraderie homebrewing run up to session beer day support thursday march 17 2016 support session beer day in 2016 session beer day april 7 is only twenty days away what s the deal pretty simple really it s a day to drink small beer in large glasses a day to celebrate the diversity of tasty lower alcohol beers a day to consider day drinking that won t ruin you it s this i like session beer anytime and i like big fat beers and whiskeys too but april 7th is a day to make a big deal out of little beer to bring it to people s attention that a small beer can have plenty of flavor and be enjoyed with gusto i love drinking beer not just sipping it and session beer is the thing that s what we re suggesting for the beer drinker try something new try something session in support of that if you run a bar own a bar order the beer for a bar please consider supporting session beer day how well put some session strength beers on almost every market has some craft type beers that are under 4 5 these days see the sbp definition of session beer to the right and there s always our old pal guinness draught stout we do strongly encourage you to draw a bright line and stick to beers that are 4 5 and under to make the point that a real difference makes a real difference we don t need no creepers on session beer day you can do a few or you can go all in like sbp supporter paul pendyck at the bulls head public house in lititz pennsylvania which i m naming world session beer headquarters for 2016 paul the publican and the beautiful bulls head bar i ll be here on april 7 2016 come in and have a pint photo lancaster news paul is not only a great guy and a strong supporter of great cask ale session beer s best friend but he s a huge fan of session beer and has committed to a total session beer tap takeover on session beer day every one of the bulls head taps including the beer engines will be pouring session beers at 4 5 and under this is where i ll be on session beer day in 2016 and i invite you to come out and join me for a pint get in on the tweeting the list so far new belgium slow ride ballast point mango even keel yards brawler neshaminy croydon cream ale sierra nevada otra vez schlenkerla helles victory donnybrook stout nitro steigl radler jacks abby calypstra possibly or how about notch brewing which is going to be celebrating session beer day at deep ellum in allston boston again this year with five session lagers check that crazy cold brewed shit out here special shout out to notch as they make daily progress toward opening their all session beer brewery in salem mass later this spring also in massachusetts but not in a bar the new england real ale exhibition nerax will be taking place that week and session beer day falls smack dab in the middle of it nerax has always had plenty of session beer love comes with the casks baby and in april of 2011 we had a kind of dress rehearsal for session beer day there get a ticket go drink great cask beer at session strength the olympic tavern in rockford illinois has been a strong session beer supporter and they re right there this year with an event titled i m blushing session beer day thanks i ll have another stop in have a session beer tell em i said hi here in philadelphia which is a blithely unconcerned center of session beer we have solid selling year round session beers from local brewers like yards philadelphia victory sly fox weyerbacher and more in a variety of styles i may be stopping in for an end of day session at the grey lodge pub where scoats is cooking up one of his signature crazy events some kind of session beer shoot out is evolving more details as i get them get on board bar people people want to drink session beer sure there are some grumblers but they get their variety 364 days a year okay 365 this year and they want to drink more than one or two get it on get it out there and leverage session beer day as a way to make folks awa...