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description= Sid Lee is a multidisciplinary global creative agency of brand builders recognized for designing culture-driven communications and experiences.;

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sid lee la ny par to mtl sea ldn skip to main content sidlee sidlee contact menu close work about stories services careers contact job openings fr mtl to la paris ny sea ldn sid lee sport sid lee architecture sid store kyu privacy social responsibility sid says hello discover our work we break the ordinary architects of ai innovation culture shaping work portraits of our people shop the sid store collection n 1 we break the ordinary since our inception in 1993 we ve broken the ordinary rethinking how brands connect at the intersection of craft culture and innovation we don t follow change we shape it by challenging what s expected we create work that defines what s next not just for brands but for the world they move in for the villeneuve family a legend reborn legends never die they just get a rebrand we captured the fearless spirit of gilles villeneuve crafting a brand experience to ensure his story never crosses the finish line for rona quebec diy terms now searchable at rona quebecers hit a language wall when searching rona s site the diyictionary added 225 regional terms making diy searchable in the language people actually speak problem solved see what else we re working on our work collection n 2 architects of ai and innovation we build what s next as architects of ideas culture and creativity we use innovation to flip the expected not just make noise new tools fresh thinking and uncommon moves that s how we turn bold ideas into real impact by jean françois lavigne branding in the age of ai agents as ai mediates your customers choices the brands that stand out will be the ones that turn interactions into living signatures you get there by being creative at the edges trying things learning quickly and scaling the patterns that resonate for iga hockey stars revealed as 3d avatars we turned bell centre s guessing game into a stadium sized spectacle bringing hockey stars to life as playful iga avatars that fans can instantly recognize for loto québec lottery and casino finally together what used to be two separate worlds is now a single seamless destination giving quebecers safe instant access to every game every draw every win all in one place for la fondation charles bruneau and iga tattoos and games created by kids inspire giving we built tough cookies with kids who beat cancer turning their art into video games and tattoos that families can play and share every year new characters and stories keep donations personal playful and proof that creativity and resilience can inspire real change for rock the vote gamifiying the electoral process build the vote is an educational voting experience that helps first time voters and future voters learn more about the electoral process in a world they know and understand minecraft pour tfo tfo org we teamed up with tfo to launch tfo org a fresh ad free streaming hub packed with 5 000 french shows in just six weeks we built a smooth easy to use platform that brings francophone stories and learning to everyone everywhere see what else we re working on our work collection n 3 culture shaping work by tapping into what moves people we build bold authentic stories that spark conversations shift perceptions and bring communities together for the montreal canadiens the original one the montreal canadiens are hockey ogs older than the nhl itself but the old playbook won t cut it this is a new story about individuality self expression and the city s spirit that connects every generation og1 for the toronto raptors wethenorth we transformed the raptors into a cultural powerhouse rooted deep in the city s streets the rebrand parked old stereotypes amplified toronto s basketball heartbeat and united fans across canada like never before see what else we re working on our work collection n 4 portraits of our people meet the originators icons collaborators and cultural pioneers that are carving out their own lanes in and around sid lee s creative community by sid lee identity science fashion the story of how yang shi became a quintessential creative by sid lee jenn harper on creating what matters the essence of cheekbone beauty and of jenn harper the brand s founder is a commitment to true authenticity we asked her honestly what was it like working with us introverted queer badass from managing iconic bands in toronto to finding her voice in a new language krissi campbell lights up whatever space she enters read her story in clio s reinventions column here by sid lee from kinshasa with love our 3pm series welcomes local rising artists for a song and a snack our latest pierre kwenders by sid lee sasha velour s art and transgression drag legend sasha velour shares her behind the scenes perspective on her creative industry read some of the highlights from our magical voyage into all things velour get to know us better meet sid collection n 5 shop the sid store our inventory of collections pillar moments of our un tellable history and new stuff we ll drop whenever the mood or genius strikes do you like to colour outside the lines job openings job openings interested in collaborating contact us contact us our borderless creative community in the world toronto 1 416 421 4200 learn more new york 1 416 421 4200 learn more montreal 514 282 2200 learn more seattle 1 416 421 4200 learn more los angeles 1 416 421 4200 learn more london learn more paris learn more sid lee sport sid lee architecture sid store kyu privacy social responsibility 1993 2025 sid lee scroll or drag to navigate previous collection previous collection we break the ordinary we break the ordinary architects of ai innovation architects of ai innovation culture shaping work culture shaping work portraits of our people portraits of our people shop the sid store shop the sid store browse our collections browse our collections next collection next collection we break the ordinary architects of ai innovation culture shaping work portraits of our people shop the sid store work work work work work news news news news news people people people people people