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description=SODP Media helps publishers and content-led businesses recover lost visibility, improve acquisition and build the systems that generate sustainable growth.;

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Text of the page (random words):
sodp media turn search visibility into audience and revenue growth services how we work results about discover audit tool benchmark grid discuss your priorities audience growth and growth engineering turn search visibility into measurable audience and revenue growth sodp media helps publishers and content led businesses recover lost visibility improve acquisition and build the systems that generate sustainable growth we diagnose what s holding performance back implement the highest impact improvements and measure the commercial results discuss your growth priorities explore our services we work best with established organisations that already have a website content or an audience and the capacity to implement improvements not there yet start with a free audit what brings people here if one of these is the problem we can help most engagements start with one of five situations each has a commercial outcome attached which is what we measure the work against search traffic has fallen and nobody can say exactly why a ranked diagnosis of what s causing the loss and recovery work sequenced by impact content gets published but doesn t surface in discover or ai answers visibility across the surfaces that actually send audience now measured rather than assumed traffic arrives and leaves without becoming anything you own more of the same audience converting into subscribers leads or registered users reporting is scattered so it s unclear what s working one view of acquisition and revenue that holds up in a board meeting the team loses hours to manual work the cms should handle the repetitive work automated with the hours saved measured against the build cost where to start three ways in by the outcome you re after 1 recover grow visibility for organisations losing ground in search or invisible on the surfaces that have replaced it search visibility loss google search and discover ai search visibility managed content production link acquisition and digital pr technical seo and ongoing site upkeep see how this works 2 convert more of your audience for organisations with traffic that isn t turning into audience leads or revenue lead generation conversion optimisation owned audience development revenue opportunities measurement and attribution see how this works 3 build your growth infrastructure for organisations whose tooling data or workflows are the thing holding growth back custom tooling cms and technical integrations workflow automation growth engineering data consolidation see how this works also publisher sales an outsourced ad and sponsorship sales team that finds advertisers closes deals and reports run as a specialist engagement of its own publisher sales the disciplines what sits behind the work whichever way you come in the work is run by the same four practices 1 audience strategy data audience development strategy your data and cdp foundation audience segmentation and insight owned audience and newsletter growth and new products that diversify revenue learn more 2 search discover fully managed publisher seo content production link acquisition and digital pr ongoing technical upkeep of the site google news and top stories ai search visibility and our discover audit tooling learn more 3 publisher sales an outsourced ad and sponsorship sales team that finds advertisers closes deals and reports learn more 4 growth engineering custom newsroom tooling data and cdp engineering ai automation and ongoing tech care learn more proven results proven results for publishers see all results search everywhere optimisation outdoor adventure publisher australia we are explorers a leading publisher in australia s micro adventures community we are explorers had a loyal following but struggled with organic visibility after traffic fell roughly 50 in 2021 sodp rebuilt its information architecture introduced a pillar and cluster content strategy and added schema markup lifting google discover traffic and product review performance 42 increase in organic traffic 163 growth in google discover traffic 37 more traffic to product review pages search everywhere optimisation subscription data insights publisher africa nigeria stears stears provides subscription based data and insight on africa sodp built a pillar and cluster strategy around its premium subscription created a programmatic election centre of 2 000 pages and integrated a live blogging platform the result was a record traffic surge during nigeria s national elections and backlinks from wikipedia the new york times and the guardian 1 039 traffic surge during the presidential election 1 632 traffic growth during the gubernatorial races vs prior election 3m total users in a 6 week election period 2x prior search everywhere optimisation entertainment pop culture publisher india gizmo story after editorial missteps triggered a google news penalty and a traffic collapse gizmo story brought in sodp to recover we ran a full technical and content audit pruned low quality content rebuilt a pillar and cluster strategy and re templated content types the site returned to top stories within a week and onto a sustained growth path 714 traffic increase in the first 4 weeks 6 430 traffic increase within one year 800k monthly users within 1 5 years growth engineering 40 hrs month editorial time returned to a b2b publisher after we automated tagging and summarisation inside their cms how these are measured traffic figures are taken from the client s own google analytics and search console over the stated period compared against the baseline recorded at the start of the engagement time saved figures come from the client s own measurement of the workflow before and after we report the commercial outcome agreed at kickoff not activity how engagements work three ways to work with us every engagement is scoped in writing before it starts we don t guarantee rankings or lead volumes we agree what we re measuring and report against it growth opportunity sprint a fixed scope paid assessment and a prioritised action plan us 2 500 fixed scope agreed in writing before we start what you get diagnosis of what s limiting visibility acquisition or conversion a prioritised action plan sequenced by impact and effort the measurement baseline to judge everything that follows a working session to walk your team through the findings structure fixed scope delivered in weeks rather than months one off with no ongoing commitment what we need from you analytics and search console access read only a named contact who can answer questions about the site not included implementation of the recommendations ongoing monitoring or reporting after handover send us the site and the problem and we ll confirm scope start here search revenue growth programme our most complete offering we run content links and the site itself not just the strategy from us 5 000 month scope and reporting agreed in writing before commencement what you get content production managed end to end planning briefing editing publishing link acquisition and digital pr to build authority in your category ongoing technical upkeep of the site schema core web vitals crawl health internal linking migrations search discover and ai visibility worked as one programme reporting on acquisition and revenue against the baseline not vanity metrics direct access to the people doing the work structure monthly and fully managed we hold the delivery not a task list handed back to your team scope and reporting agreed in writing before commencement and reviewed as results come in what we need from you analytics search console and cms access an editorial contact who can approve content and sign off changes a decision maker available for a regular check in not included paid media spend paid link placements we earn coverage rather than buy it start with a sprint or tell us what you already know and we ll scope from there start here growth engineering build a scoped technical implementation built and handed over from us 7 500 fixed cost and scoped before any work starts 50 deposit 50 on launch what you get custom tooling integrations or automation built for your stack full code ownership and documentation with no lock in recorded training so your team can run it after we go optional ongoing tech care structure fixed cost and scoped typically one to two months 50 deposit to start 50 on launch assessment fee credited in full against any build what we need from you cms with api access or developer access weekly stakeholder check ins during the build not included long term hosting or infrastructure management legal review of licensing or contracts tell us where your team loses hours and we ll come back on whether tooling pays for itself start here how we work diagnose implement measure improve 1 diagnose we find what s actually limiting performance and rank it no work starts on a hunch 2 implement we do the work alongside your team the highest impact items first shipped rather than recommended 3 measure against the baseline we set at the start on the commercial outcome we agreed not on activity 4 improve what worked gets extended what didn t gets dropped stopping is always a real option the discover audit tool audit any article against google discover s 9 stage pipeline before you publish with a predicted ctr score competitor section tracking and content gap analysis free for all publishers use for free the 9 stage discover pipeline 1 content ingestion 2 og tag parsing 3 classification 4 collection gate 5 interest matching 6 candidate generation 7 ranking 8 feed assembly 9 feedback loop publishers and brands we ve worked with ndtv zee media phonearena stockhead stears cryptopolitan economy middle east inkl small business trends monaco tribune client voices trusted by publishers who needed results not reports vahe and the team live and breathe seo they understand the realities of publishing and help you create high performing content that doesn t compromise on quality best third party we ve ever engaged tim ashelford publisher we are explorers they re driven proactive and they really care about their clients the results for boss hunting speak for themselves jack slade managing director boss hunting the most value adding professional community i m a part of yvette dimiri director stears insights sodp focuses on how to best create deliver and push our content as a publisher a trusted sparring partner justus fokker coo cto de zaak the sodp team quickly analysed our website and gave us valuable insights i highly recommend sodp to anyone looking to grow their web property mohit pathria founder gizmo story faq fit investment and what it takes are we the right fit for you we work best with established organisations that already have a website content or an audience and the capacity to implement improvements if you re pre launch or looking for someone to own marketing end to end with no internal counterpart we re probably not the right call do you only work with publishers publishers are the specialism that s where the deepest expertise sits we also work with selected content led and service businesses where the same mechanics apply search visibility audience acquisition and converting attention into revenue what does an engagement cost it depends on scope and we agree it in writing before anything starts there are three shapes a fixed scope paid assessment a monthly managed programme and a fixed cost technical build we ll tell you which one fits after we understand the problem do you implement or just advise we implement some firms hand over an audit and a list of recommendations on the managed programme we run the content production the link acquisition and digital pr and the ongoing technical upkeep of the site itself and report on the commercial result the work sits with us not back on your team as a task list how much of our team s time will this take less than doing it yourselves but not zero expect read only access to analytics and search console a named contact who can answer questions and for implementation work someone who can review and ship changes we ll be specific about this before you commit how quickly will we see results technical and visibility fixes often move within weeks content and authority work takes longer usually a quarter before the trend is clear we set a baseline at the start so improvement is measurable rather than argued about we don t guarantee rankings or lead volumes and you should be wary of anyone who does let s talk let s find what s holding growth back tell us the problem and we ll come back within 48 hours with a straight read on whether we can help and what it would take no calendar booking needed discuss your growth priorities get a free audit audience development and monetization for digital publishers a sister company of state of digital publishing facebook x linkedin services audience strategy data search discover publisher sales growth engineering quick links how we work results about discover audit tool benchmark grid contact legal privacy policy terms content led businesses privacy policy terms 2026 sodp media all rights reserved enquire free audit discuss your priorities free audit javascript is required sodp media requires javascript to run please enable javascript in your browser settings and reload the page visit sodpmedia com to learn more about our publisher growth services