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Text of the page (random words):
d and published prior to the final edit and the film s release even through marvel and 20th century fox would have been aware that they no longer featured in the film itself sww s page count was only 28 pages of which only fifteen were devoted to strips five were adverts and eight were the cover pin up features and sundry editorial compared with the standard 36 for the other marvel uk weeklies yet the cover price was like the other titles 10p the discrepancy is partly attributable to the higher cost of a licensed title compared with the other weeklies which reprinted strips and characters that marvel owned outright but also a lack of suitable material to reprint the weekly schedule meant the inventory of sw strips already published in the states would quickly be eroded and finding suitable back up strips was tricky for a publisher with little track record with sf material cutting the page count and running a lot of non strip fillers simply made life easier and the long term survival of the title more likely most of the adverts are star wars centric which must have been a gift to the ad sales team but it s noticeable that none hail from the big uk merchandisers a lack of house ads for other marvel uk comics sww represented a significant opportunity to lure new readers into the marvel fold by reaching out to an audience who might otherwise skip their superhero fare or indeed comics in general yet despite all the padding only ½ a page was devoted to plugging the other weeklies the saga so far star wars was finally released in the uk initially only at london s dominion and leicester square odeon screens presented at both locations in glorious 70mm on 27 december 1977 national roll out was slow so the february launch of the weekly was perfect timing the delayed debut also allowed marvel to build as large a buffer of strips as possible prior to launch as the weekly schedule would quickly erode the sleight inventory of already published strips the american star wars comic book published monthly with colour interiors launched on 12 april 1977 as part of the marketing strategy to raise awareness for the impending release of the film marvel preferring their own properties were reluctant partners but sealed the deal when the rights were offered for virtually nothing the adaptation based on a shooting script and not the final edit ran across the first six issues marvel were more than pleasantly surprised by the runaway success of the comic which was later credited for reversing the publisher s declining fortunes and extended the run with original postovie adventures created under the supervision of lucasfilm from the seventh issue the material created for the american edition as per usual british marvel practice formed the backbone of the contents for the uk weekly the first house ads for the imminent launch of sww had appeared in marvel s weeklies dated 8 december 1977 marvel had already imported copies of the us published star wars marvel special edition treasuries tabloid sized colour reprints of the six issue movie adaptation from the us monthly the first volume covering the first half of the adaptation appeared in uk newsagents in early october 1977 followed by the second volume in early december the one shot magazine star wars collectors edition the marvel uk edition of the star wars album published in the states by ballantine books had been on sale since early december us fans had a chance to double dip marvel star wars strips in addition to the regular monthly comic pizzazz magazine also featured regular post movie adventures of the star warriors the strips from the first nine issues of the us mag eventually reached the pages of sww in late december 1978 and january 1979 running in issues 47 50 this supplementary material helped alleviate the ever present deadline problem as demand for material outpaced supply the star wars novelisation published by sphere and credited to george lucas had also already been on sale for several months bbc radio 2 s star sound presented by david bellan had played extracts from the star wars soundtrack as part of a musical preview of upcoming movies on 29 august 1977 at 22 05 chat show supremo michael parkinson had interviewed sir alec guinness in a special edition of his eponymous saturday night show on 13 december 77 at 23 20 bbc one s film 77 aired on 18 december previewed star wars rollercoaster and the deep broadcaster paul ganbaccini met some of the team behind the movie for a special edition of bbc radio 4 s kaleidoscope aired on thursday 22 december michael rodd s screen test shown on bbc 1 on monday 4 january 78 invited pupils from barrow county grammar school and ramsey grammar school to answer questions based on a clip from the movie gary kurtz john barry and mark hamill appeared on bbc two s arena presented by gavin millar on wednesday 11 january the first comic published by marvel uk was the mighty world of marvel launched on 30 september 1972 with a cover date of 7 october the weekly anthology intended as a showcase for marvel characters for both readers and the news trade initially featured 1960s reprints of spider man the hulk and the fantastic four the launch was accompanied by a tv advert shown on itv the web slinger was ahem spun off into his own weekly the following year launched on 10 february 1973 with a cover date of the 17th the tv promoted spider man comics weekly featured thor as the back up strip the vacant slot in mwom was taken by daredevil other pre 1978 british marvel titles included the avengers 1973 76 planet of the apes 1974 77 dracula lives 1974 76 the superheroes 1975 76 the savage sword of conan weekly 1975 the landscape format the titans 1975 76 captain britain 1976 77 fury 1977 the complete fantastic four 1977 78 rampage weekly 1977 78 and the savage sword of conan monthly 1977 86 although nominally headquartered in the uk the british operation was based in the new york bullpen the format and publishing schedule of the titles meant that even though they were driven by low cost reprints exclusive covers and interior art were regularly commissioned from us creators the british operation was by late 1977 struggling and its long term future was in some doubt the company had not been able to replicate the success of the early launches and a a succession of titles had struggled to survive longer than a year in print the uk edition of star wars like the us monthly represented an opportunity to turn the company around anticipating the boom in all things sf ipc had launched 2000ad weekly on 19 february 1977 cover dated the 26th the initial line up of strips dan dare harlem heroes invasion m a c h 1 and flesh judge dredd s debut came a prog later the first year had also seen spin offs the dan dare poster magazine on sale 23 june the first summer special on sale 30 june and the first annual on sale from early september and dated for the following year as per the tradition dez skinn published with the help of his contributors the first issue of his starburst magazine in november 1977 although star wars featured prominently skinn was cautious no to incur the wrath of either the studio or marvel uk by looking too much like an official tie in or impinging on the license to publish the collectors edition one shot the fifth saturn awards awarded by the academy of science fiction fantasy and horror films took place in california on 14 january 1978 the ceremony honouring the accomplishments of the previous year was hosted by william shatner where he performed internet sensation rocket man the event was even televised in the states star wars won in many categories including best science fiction film best supporting actor for alec guinness best director and best writer for george lucas best music best costumes best special effects and best makeup surprisingly none of the principal cast dominated in their categories missing out to george burns for oh god and jodie foster for the little girl who lives down the lane starlog magazine advertised during the ceremony in a spot starring robbie the robot close encounters of the third kind had been released in us theatres on 16 november 1977 its success proved to the industry that the success of star wars had not been a flook and that audiences were willing to revisit the genre in droves the floodgates were about to open the film was released in the uk on 13 march 1978 copies of the american marvel super special magazine were shipped across the atlantic and promoted with some cheeky house ads featuring c 3po meanwhile in a galaxy far far away star wars reached the london suburbs on sunday 5 february opening at locations including bromley harrow kingston and wood green buyers of the first issue of sww were invited to join the uk branch of the star wars fan club for 2 95 members received a poster a t shirt transfer a sticker a fabric patch a book cover a newsletter just the one membership card and a couple of unspecified colour photos the 11th issue of the us star wars comic would have gone on sale on american newsstands in early february 1978 star search part of the waterworld story arc eventually appeared in issues 21 22 of sww in june 1978 the 23 january edition of hollywood reporter revealed the title of the upcoming sequel unanswered questions was the first issue of sww accompanied by tv advertising new comics were usually accompanied by tv sputs in itv s afternoon and saturday morning blocks of kid friendly programmes but the expense of commercials and falling circulations and marketing budgets were begiining to make such campaigns more unusual british marvel had used tv spots to launch their early weeklies specifically the mighty world of marvel and spider man but advertising comics on us tv wasn t the done thing marvel innovated in the eighties by using toy money to plug g i joe and transformers comics but that was a sneaky way of dodging toy advertising rules and with the new york office still calling the shots did they authorise the additional expenditure tv exposure would require meanwhile in kent the british bullpen after an early start in london s high holborn had decamped to the 4th floor of tubs hill house london road sevenoaks in kent the uk editor at this point was nick laing the other three titles published the same week as star wars weekly issue 1 were super spider man 261 outa my way i m not going to the joint for some other dude s crime the complete fantastic four issue 20 you can t leave us now not now rampage weekly issue 17 the mighty world of marvel issue 280 curious omitted from the advert plugging the british bullpen s other wares an oversight or was the cover not ready in time for inclusion marvel uk had one monthly the revived savage sword of conan launched the previous november it replaced the disasterous 1975 weekly incarnation which shuttered after a mere eighteen issues making it by some margin the least successful british marvel weekly to date despite the early defeat howard s barbarian enjoyed a good run in other weeklies including the avengers where he also shared the spin off annual mighty world of marvel and planet of the apes meanwhile on the south bank 2000ad prog 51 on sale 4 feb and cover dated 11 feb featured dan dare visible man a future shock judge dredd invasion inferno and walter the robot fwiend of dwedd work was underway on starlord the new monthly companion to 2000ad except at the last minute ipc management opted to make it a weekly which in a crowded market and with a higher cover price and print quality hampered its changes of longevity the first issue went on sale in early may meanwhile at television centre blake s seven had debuted with the way back on 2 january 1978 at 6pm it was watched by 7 4 million viewers location filming had taken place the between 4 10 october the previous year studio work followed on 11 12 november the second episode space fall was actually the first to be recorded with work at the ealing film studios undertaken on 3 october followed by recording in tvc starting on 1 november filming on the tenth episode breakdown had commenced at ealing studios on monday 23 january running until the wednesday after a brief hiatus rehearsals for material to be shot in tv centre s studio 3 began at the bbc s acton rehearsal rooms on thursday 2 february episode six seek locate destroy aired on monday 23 january before the series took a brief broadcast hiatus returning on monday 13 february with mission to destiny trevor hoyle s novelisation of blake s seven s opening episodes had already been on sale since the end of 1977 the relatively fast turnaround between shooting and broadcast meant that his work the first of three novels he would create based on the series was based on the scripts and not the final episodes doctor who s fifteenth season continue with episode one of the invasion of time on saturday 4 february 11 2 million viewers tuned in meanwhile the doctor s adventures in the himalaya s continued in the tv comic strip the snow devils the five part story started in issue 1361 cover dated 14 january and continued through to 1365 11 february the novelisation of the face of evil by terrance dicks of course had been added to the target books doctor who range in january with the next doctor who and the horror of fang rock on schedule for march douglas adams and flatmate john lloyd were busy writing the fifth and sixth episodes of the bbc radio 4 series the hitchhiker s guide to the galaxy ahead of the series debut on 8 march earlier episodes were probably being recorded in the bbc s paris theatre on lower regent street around this time meanwhile in the regions thames television s the tomorrow people was on hiatus between the fifth and sixth seasons he last original episode the second part of the heart of sogguth had aired on 4 april 1977 the show returned with the first episode of the lost gods on 15 may 1978 meanwhile the season seven stories castle of fear and achilles heel were in production during january and february 1978 amongst the other sf themed shows doing the rounds of the itv regions in early 1978 space 1999 and the six million dollar man meanwhile at universal studios production and possibly principal photography were already underway on battlestar galactica s opening episode saga of a star world it was only after work had started in earnest that broadcaster abc opted to extend their commitment from three tv movies with a combined running time of seven hours including commercials to a full season meanwhile galactica showrunner along with leslie stevens was concurrently developing a tv version of newspaper strip hero buck rogers in the 25th century a previous interpretation had gone into pre production on the lot the previous summer but the studio and network nbc scraped the script and some pre production art created by illustrator bob mccall and drafted in larson and team meanwhile on the paramount lot paramount had since 1975 been developing various scr...