Meta tags:

Headings (most frequently used words):

this, the, watch, now, to, share, it, libraries, video, library, marketing, miss, last, episode, no, worries, staff, how, more, what, posts, want, help, should, emotional, stories, your, are, brand, without, creativity, consistency, not, tips, and, for, instagram, in, of, why, have, is, when, don, create, branding, visual, know, do, social, media, voice, traits, standardize, who, we, vs, super, practical, ideas, promotion, accept, collaboration, requests, ve, learned, 13, years, people, support, makes, them, feel, something, works, already, powerful, ethical, honest, best, way, capture, emotion, forget, hidden, benefit, final, thoughts, need, act, like, book, experts, again, kids, reading, less, can, respond, two, easy, consistent, squelching, let, clear, up, common, misconception, about, confidence, limit, where, often, struggle, goal, template, burnout, bottom, line, does, sharing, increase, reach, really, measure, working, invading, patron, privacy, build, cohesive, across, entire, system, real, problem, isn, alignment, fix, give, clarity, control, things, every, member, needs, communicate, coming, next, you, time, or, navigation, start, here, define, over, talking, words, guidelines, colors, fonts, image, style, follow, blog, via, email, connect, with, angela, on, past, by, category, academic, conversational, passive, active,

Text of the page (most frequently used words):
the (125), #library (100), and (93), new (93), opens (90), window (90), you (90), share (85), for (71), your (68), this (66), marketing (53), that (52), staff (40), are (37), email (36), libraries (33), #episode (31), may (28), linkedin (28), they (26), how (26), what (26), with (24), can (24), not (23), feel (23), have (22), more (22), like (22), but (21), about (20), print (19), when (19), people (19), whatsapp (18), telegram (18), tumblr (18), reddit (18), pinterest (18), facebook (18), brand (18), now (17), instagram (17), one (17), social (16), branding (16), follow (16), media (15), 2026 (15), want (15), here (15), community (15), emotional (15), video (14), someone (14), know (14), who (14), post (13), also (13), every (13), should (13), stories (13), blog (12), 2018 (12), april (12), 2019 (12), 2020 (12), 2021 (12), 2022 (12), 2023 (12), 2024 (12), 2025 (12), watch (12), kudos (12), need (12), make (12), show (11), june (11), link (11), let (11), from (11), use (11), most (11), loading (10), reading (10), posts (10), february (10), october (10), september (10), march (10), receive (10), help (10), something (10), don (10), our (10), their (10), consistency (10), because (10), content (9), subscribe (9), all (9), december (9), august (9), july (9), november (9), january (9), friend (9), goodreads (9), tiktok (9), youtube (9), whenever (9), following (9), platforms (9), time (9), create (9), example (9), photos (8), last (8), without (8), real (8), templates (8), same (8), future (7), out (7), voice (7), clear (7), color (7), program (7), these (7), talking (7), connected (7), creativity (7), website (6), practical (6), tips (6), ideas (6), promotion (6), storytelling (6), tools (6), miss (6), worries (6), wish (6), download (6), transcript (6), watching (6), thanks (6), suggestion (6), topic (6), nominate (6), plus (6), consistent (6), where (6), impact (6), librarymarketingshow (6), job (6), there (6), using (6), promotions (6), patrons (6), build (6), emotion (6), experience (6), materials (6), some (6), through (6), understand (6), over (6), them (6), why (6), support (6), other (5), book (5), search (5), address (5), enter (5), many (5), everything (5), font (5), tell (5), instead (5), just (5), doesn (5), reach (5), audience (5), see (5), working (5), think (5), own (5), questions (5), really (5), different (5), work (5), problem (5), means (5), still (5), patron (5), ask (5), start (5), creating (5), often (5), audiences (5), effective (5), sign (4), super (4), join (4), 2017 (4), marketers (4), alone (4), page (4), which (4), will (4), look (4), programs (4), members (4), guidelines (4), must (4), include (4), photo (4), day (4), give (4), colors (4), feeling (4), across (4), personality (4), trying (4), messaging (4), tone (4), entire (4), answer (4), creates (4), branch (4), struggle (4), system (4), public (4), way (4), sharing (4), does (4), good (4), important (4), exactly (4), powerful (4), those (4), connection (4), makes (4), building (4), story (4), privacy (3), already (3), reality (3), summer (3), development (3), signage (3), outreach (3), design (3), service (3), academic (3), category (3), 2016 (3), connect (3), angela (3), focus (3), biggest (3), ubscribe (3), click (3), button (3), lower (3), left (3), hand (3), corner (3), part (3), team (3), define (3), set (3), direction (3), control (3), rigid (3), interaction (3), inclusive (3), branches (3), sure (3), kids (3), engagement (3), trust (3), each (3), palette (3), three (3), visual (3), style (3), its (3), friendly (3), guide (3), traits (3), place (3), creative (3), conversational (3), member (3), two (3), things (3), needs (3), decisions (3), down (3), best (3), moment (3), comes (3), actually (3), courtesy (3), cincinnati (3), hamilton (3), county (3), cohesive (3), while (3), face (3), always (3), services (3), recognizable (3), matter (3), shared (3), logo (3), get (3), builds (3), helps (3), active (3), passive (3), literacy (3), enough (3), human (3), between (3), points (3), campaign (3), short (3), experiences (3), years (3), videos (3), difficult (3), then (3), helped (3), manipulation (3), collaboration (3), comments (2), reader (2), report (2), log (2), subscribed (2), wordpress (2), com (2), 010 (2), subscribers (2), writing (2), virtual (2), results (2), special (2), programming (2), professional (2), press (2), graphics (2), metrics (2), teens (2), advice (2), month (2), event (2), digital (2), customer (2), mission (2), select (2), past (2), 2015 (2), received (2), major (2), strategies (2), reduce (2), efforts (2), viewer (2), question (2), running (2), else (2), entirely (2), tackle (2), clearly (2), piece (2), big (2), challenge (2), spaces (2), kind (2), stock (2), check (2), bright (2), call (2), action (2), might (2), likely (2), tactic (2), including (2), fonts (2), image (2), helpful (2), approachable (2), trustworthy (2), say (2), return (2), due (2), date (2), curious (2), encouraging (2), playful (2), welcoming (2), focused (2), sounds (2), words (2), specific (2), becomes (2), target (2), looking (2), come (2), hard (2), organization (2), everyone (2), default (2), authoritative (2), role (2), clarity (2), frustration (2), department (2), off (2), fix (2), inconsistency (2), depending (2), writes (2), promotional (2), multiple (2), systems (2), very (2), structure (2), isn (2), few (2), meaningful (2), expected (2), tactics (2), fit (2), break (2), seen (2), head (2), common (2), increase (2), assume (2), helping (2), copy (2), starts (2), flexibility (2), standardize (2), than (2), limit (2), sound (2), save (2), spot (2), another (2), child (2), early (2), would (2), engaging (2), relevant (2), key (2), messages (2), too (2), into (2), seeker (2), shouldn (2), framework (2), meant (2), confidence (2), interesting (2), especially (2), wrong (2), value (2), hear (2), surprise (2), didn (2), others (2), chpl (2), org (2), series (2), read (2), easy (2), strengthen (2), communities (2), uniquely (2), positioned (2), become (2), less (2), opportunity (2), could (2), feels (2), experts (2), act (2), engage (2), market (2), belonging (2), stop (2), seeing (2), deeply (2), wanted (2), ago (2), telling (2), advocacy (2), proud (2), never (2), forget (2), life (2), has (2), open (2), try (2), news (2), phone (2), production (2), authentic (2), conversations (2), genuinely (2), true (2), ethical (2), during (2), after (2), found (2), budget (2), response (2), based (2), facts (2), emotions (2), his (2), accept (2), requests (2), name, write, comment, collapse, bar, manage, subscriptions, view, site, account, uncategorized, survey, small, project, management, podcasting, newsletters, millennials, basics, profiles, strategy, card, augmented, internal, communications, live, google, gen, fundraising, free, expert, editorial, calendar, diversity, data, crisis, communication, covid, conferences, collection, challenges, chatgpt, advertising, accessibility, 2014, notifications, via, older, navigation, huge, shout, author, magazine, stay, overwhelm, recently, asked, person, supposed, handle, quietly, asking, challenging, 333, stand, crowd, smart, strategic, placement, publish, equip, execute, making, templated, align, coming, next, attending, diverse, representation, warm, candid, natural, lighting, option, finally, indicate, depict, cache, lay, headlines, body, text, accent, neutral, light, gray, cream, provides, clean, background, secondary, orange, energy, signing, registering, primary, deep, blue, stability, hours, policies, explaining, associated, intentionality, represents, encounter, looks, visually, channel, flyers, decides, descriptor, saying, heads, items, avoid, any, fees, knowledgeable, descriptors, only, document, includes, simple, communicate, identify, naturally, belong, lifelong, learners, seekers, parents, young, children, hoping, door, result, trained, specifics, aims, serve, educational, reciting, statement, regardless, able, bottlenecks, disengagement, lowers, morale, appears, leaders, jobs, centralizing, requiring, approvals, locking, track, leadership, tries, intentionally, dilute, playbook, either, vary, varies, backgrounds, comfort, levels, departments, youth, adult, etc, siloed, collaborative, nature, decentralized, alignment, harder, happen, believe, walked, interact, unusual, librarian, demonstrate, respecting, usual, prove, tracking, 334, measure, invading, nomination, busting, myths, happening, algorithm, engaged, according, boost, 335, specialty, logos, idea, pros, cons, understands, paste, interacts, understanding, bottom, line, plant, yet, elements, shapes, gives, concepts, layouts, illustrations, icons, usage, pairings, rather, stringent, oversight, seem, ignored, situation, talk, fast, template, burnout, naming, little, self, test, before, publishing, anything, back, drawing, board, today, registration, required, message, vibes, fun, skills, participants, invited, attend, examples, whimsical, choose, describe, yourself, removed, correct, yes, sweet, identical, strongest, brands, find, balance, goal, sometimes, forgettable, disconnected, generic, stops, intentional, technically, rules, copying, wording, adapting, platform, forgetting, avoiding, restrictive, inappropriately, changing, much, longer, turn, autopilot, underlying, workshop, local, history, lecture, imagery, approach, shift, fresh, experiment, highlight, adapt, within, room, cage, strong, easier, starting, scratch, misconceptions, exists, balancing, ingredient, repetition, recognition, decision, fatigue, confident, term, putting, repeating, phrases, misconception, combat, consider, turnover, remember, single, slippage, great, realized, week, refer, element, mine, explored, context, squelching, group, coverage, emulate, research, says, matters, insights, families, educators, worried, habits, solution, study, suggests, trend, concerning, 336, respond, nominated, inventive, form, explore, reclaim, leaning, expertise, relevance, actively, discover, books, authors, access, completely, obvious, lately, almost, radical, loud, 337, again, inspires, advocate, fund, first, guilty, music, represent, hope, safety, curiosity, nostalgia, education, final, thoughts, outcomes, identity, provider, personal, valuable, participate, felt, recognized, launched, immediately, began, additional, happens, consistently, showing, hidden, benefit, fuel, months, posters, annual, testimonials, newsletter, features, interviews, keeps, motivated, made, space, assisting, transition, finding, perfect, struggling, apply, benefits, witness, transformation, untapped, source, personally, unexpectedly, lose, disappeared, tomorrow, impacted, favorite, memory, involving, ended, partners, attendees, volunteers, loyal, gathering, interviewing, cinematic, filmed, counts, remains, formats, facial, expressions, capture, well, changes, lives, succeed, safer, solve, exploitation, tells, better, relies, exaggeration, fear, dishonesty, distinction, honest, difference, information, anymore, gave, friends, moving, tuesday, database, register, language, went, above, beyond, discovered, love, senior, depends, parent, season, got, resume, teen, massive, crew, raw, material, moves, scrolling, bigger, themselves, empathy, inspired, hopeful, purely, logic, justify, feelings, later, algorithms, reward, sparks, reactions, shares, mistakes, assuming, persuade, simply, explain, works, apologize, published, messaged, dare, manipulate, sorry, guy, designed, lens, spreadsheets, reports, told, interviewed, veteran, physically, neighborhood, was, facilities, plan, several, historic, carnegie, were, accessible, disabilities, knew, needed, modernization, mattered, honestly, she, wasn, absolutely, accused, manipulating, done, ethically, cell, polished, drives, learn, learned, marketer, receives, transforming, four, decide, request, protect, recognize, opportunities, worth, pursuing, collaborations, expand, connections, unclear, evaluate, receiving, figuring, partnerships, sense, 338, upcoming, appearances, contact, hursh, home, skip, menu,

Text of the page (random words):
means for libraries to reclaim that role and why leaning into book expertise could be one of the most powerful library marketing strategies we have plus a library is nominated for kudos for its inventive short form video do you have a suggestion for a future episode s topic do you want to nominate someone for kudos let me know here thanks for watching p s if you wish you may download a transcript of this episode miss the last episode no worries watch it now subscribe to this blog and you ll receive an email whenever i post you can also follow me on the following social media platforms youtube linkedin instagram tiktok goodreads share this print opens in new window print share on linkedin opens in new window linkedin share on x opens in new window x share on facebook opens in new window facebook share on pinterest opens in new window pinterest more email a link to a friend opens in new window email share on reddit opens in new window reddit share on tumblr opens in new window tumblr share on telegram opens in new window telegram share on whatsapp opens in new window whatsapp like loading may 27 2026 0 kids are reading less how libraries can respond watch this video now librarymarketingshow episode 336 a new study suggests that kids are reading less and while that trend is concerning it also creates an important opportunity for libraries at a time when families educators and communities are worried about literacy and reading habits libraries are uniquely positioned to become part of the solution in this episode of the library marketing show i break down what the research says why it matters for libraries and how you can use these insights to strengthen your library marketing and support literacy in your community plus kudos go to a group of libraries that received press coverage that you can emulate do you have a suggestion for a future episode s topic do you want to nominate someone for kudos let me know here thanks for watching p s if you wish you may download a transcript of this episode miss the last episode no worries watch it now subscribe to this blog and you ll receive an email whenever i post you can also follow me on the following social media platforms youtube linkedin instagram tiktok goodreads share this print opens in new window print share on linkedin opens in new window linkedin share on x opens in new window x share on facebook opens in new window facebook share on pinterest opens in new window pinterest more email a link to a friend opens in new window email share on reddit opens in new window reddit share on tumblr opens in new window tumblr share on telegram opens in new window telegram share on whatsapp opens in new window whatsapp like loading may 13 2026 3 two easy tips to create a consistent library brand without squelching creativity photo courtesy cincinnati hamilton county public library this is the last of a three part series on branding for libraries we ve explored what branding really means in a library context read about that at this link and how to build a cohesive brand across your entire library system read that post at this link but there s one element that most libraries including mine still struggle with consistency here s a great example from my library we realized last week that some staff are using chpl org to refer to our website while others are using chpl org our brand guide is clear about which one to use but if you consider staff turnover and how many things staff members are expected to remember every single day this kind of brand slippage shouldn t surprise you it didn t surprise me so how do you combat that let s clear up a common misconception about consistency when people hear the term brand consistency they often assume it means using the same font putting the library s logo on everything creating rigid templates or repeating key phrases or messages they re not exactly wrong those things do have value templates can save time reduce decision fatigue and help staff especially those with no design experience like me be more confident in creating materials and shared messaging what i like to call talking points is one of the most powerful branding tools you have because repetition builds recognition but there s another important ingredient in effective library marketing creativity libraries don t just need to be recognizable they also need to be interesting relevant and engaging but balancing creativity and branding is hard branding should create confidence not limit creativity one of the biggest misconceptions about branding is that it exists to make everything look exactly the same it doesn t strong branding should actually make creativity easier because staff are not starting from scratch every time they create something think about it this way your templates talking points colors and voice guidelines are not meant to be a cage they re meant to be a framework within that framework staff should still have room to adapt messaging for different audiences highlight the personality of a program or event experiment with creative ideas make content feel fresh and human a summer reading campaign shouldn t feel exactly the same as a job seeker workshop or a local history lecture the tone imagery and approach may shift but the underlying experience the feeling people get from your library should still feel connected that s branding where libraries often struggle consistency becomes a problem when branding tools turn into autopilot for example your library may have a brand consistency problem if staff are using templates inappropriately or changing them so much that they no longer feel connected to your brand avoiding templates entirely because they feel too restrictive forgetting to include important talking points or key messages copying the same wording over and over without adapting it for the audience or platform creating materials that technically follow the rules but don t feel engaging or relevant that s when library marketing stops feeling intentional and starts feeling generic disconnected all over the place or sometimes just forgettable the goal is consistency and creativity the strongest library brands find the balance between the two they create enough structure to feel recognizable and enough flexibility to feel human because your audience does not want every piece of marketing to look identical but they do want every interaction with your library to feel connected to the same organization that s the sweet spot ask yourself if someone removed your logo would people still know it s your library the correct answer needs to be yes so how do you get there start here define 3 5 voice traits choose 3 5 words that describe how your library sounds for example friendly clear encouraging inclusive curious whimsical authoritative make sure you give staff examples like this academic vs conversational academic participants are invited to attend a program focused on early literacy development conversational join us for a fun program that helps your child build early reading skills see how it s the same message but with very different vibes here s another example passive vs active passive registration is required active sign up today to save your spot naming your voice traits helps your staff with this little self test before publishing anything staff can ask does this sound like us if the answer is no it s time to head back to the drawing board visual consistency without template burnout let s talk about design because this is where frustration builds fast rigid templates with stringent oversight seem like the answer but over time they limit creativity get ignored by staff and may not fit every situation or program at your library so instead focus on visual systems rather than templates standardize color palette font pairings logo usage image style bright photos illustrations or icons do not over standardize layouts copy creative concepts this gives you consistency and flexibility here s an example from my own library these are three different plant programs at the same branch but their graphics are all different yet connected by elements like colors shapes and consistent fonts the bottom line consistency doesn t come from control it comes from clear direction shared understanding practical tools when your staff understands the brand they don t need to copy and paste they can create and that s when your library starts to feel like one cohesive recognizable experience no matter where or how someone interacts with you so what other questions do you have about branding ask in the comments and i ll tackle them in a future episode of the library marketing show want more help are specialty logos for services a good idea here are the pros and cons s ubscribe to this blog and you ll receive an email whenever i post to do that enter your email address and click on the follow button in the lower left hand corner of the page you can also follow me on the following social media platforms youtube instagram goodreads linkedin tiktok share this print opens in new window print share on linkedin opens in new window linkedin share on x opens in new window x share on facebook opens in new window facebook share on pinterest opens in new window pinterest more email a link to a friend opens in new window email share on reddit opens in new window reddit share on tumblr opens in new window tumblr share on telegram opens in new window telegram share on whatsapp opens in new window whatsapp like loading may 11 2026 0 does sharing instagram posts to stories increase reach what libraries should know watch this video now librarymarketingshow episode 335 if you re sharing your instagram posts to stories to boost reach you re not alone but it may not be helping you in the way you think according to instagram s head this common tactic doesn t actually increase reach the way many marketers assume in this episode of the library marketing show i break down what s really happening with the instagram algorithm what this means for library marketing and what you should do instead to make sure your posts are seen and engaged with plus a kudos nomination comes in for a library that s busting myths about libraries do you have a suggestion for a future episode s topic do you want to nominate someone for kudos let me know here thanks for watching p s if you wish you may download a transcript of this episode miss the last episode no worries watch it now subscribe to this blog and you ll receive an email whenever i post you can also follow me on the following social media platforms youtube linkedin instagram tiktok goodreads share this print opens in new window print share on linkedin opens in new window linkedin share on x opens in new window x share on facebook opens in new window facebook share on pinterest opens in new window pinterest more email a link to a friend opens in new window email share on reddit opens in new window reddit share on tumblr opens in new window tumblr share on telegram opens in new window telegram share on whatsapp opens in new window whatsapp like loading may 6 2026 0 how to really measure what s working in library marketing without invading patron privacy watch this video now librarymarketingshow episode 334 how do you prove your library marketing is working without tracking everything your patrons do it s a challenge many library marketers face you re expected to show results but the usual tools and tactics don t always fit in this episode of the library marketing show i share a few meaningful metrics you can use to demonstrate impact while still respecting patron privacy plus we ll give kudos to a library in the uk for their unusual outreach librarian do you have a suggestion for a future episode s topic do you want to nominate someone for kudos let me know here thanks for watching p s if you wish you may download a transcript of this episode miss the last episode no worries watch it now subscribe to this blog and you ll receive an email whenever i post you can also follow me on the following social media platforms youtube linkedin instagram tiktok goodreads share this print opens in new window print share on linkedin opens in new window linkedin share on x opens in new window x share on facebook opens in new window facebook share on pinterest opens in new window pinterest more email a link to a friend opens in new window email share on reddit opens in new window reddit share on tumblr opens in new window tumblr share on telegram opens in new window telegram share on whatsapp opens in new window whatsapp like loading april 29 2026 0 how to build a cohesive library brand across your entire system photo courtesy cincinnati hamilton county public library in this post i walked you through what branding really means in a library it s the consistent experience people have every time they interact with you now comes the harder question how do you actually make that happen across an entire library system believe me i know what a struggle this can be the real problem isn t branding it s alignment most library marketers i work with tell me they struggle with branding because the library system is very siloed libraries are collaborative by nature but decentralized in structure most library systems have multiple branches multiple departments youth adult outreach etc staff with different backgrounds and comfort levels with marketing so people do what they think is best in the moment and over time that creates inconsistency each department and branch creates its own promotional materials messaging varies depending on who writes it tone and style vary depending on who writes it no one is intentionally trying to dilute the brand but no one is working from the same playbook either the fix give staff clarity not control here s where many branding efforts go off track leadership tries to fix inconsistency by locking down templates requiring approvals for everything centralizing all marketing decisions that might create consistency but it also creates bottlenecks frustration and disengagement it also lowers staff morale because it appears that leaders don t trust branch or department staff to do their jobs instead what staff really need is clarity the 2 things every staff member needs to know if you want your entire library to create promotion using one brand every staff member regardless of their role should be able to answer these two questions 1 who are we i m not talking about reciting your mission statement i m talking about your library s personality tone and voice are you friendly and conversational educational and authoritative playful and creative if staff don t understand this they ll default to their own voice 2 who are we talking to your audience is not everyone i know that s so hard to understand when you re working in an organization that aims to serve everyone but when you are working on promotions you have to target a specific audience so your staff must be trained to think in specifics who a...