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iences now most social media sites such as twitter facebook pinterest and instagram have made hashtags a linkable word or phrase within each of these sites that being said creating using the right hashtag for your business is critical to marketing toward your target audience there are essentially 3 categories for hashtags 1 brand campaign specific hashtags a brand hashtag is your company name and or tagline that you create and use as a signature stamp make a brand hashtag or tagline that is unique to your business and use it to market your products or promotions a campaign hashtag would be tagline or slogan you would create for a specific event or promotion your are currently holding use these hashtags to promote a sale or a new product and get others to use them for example when oreo wanted to get people talking about their product for their 100 year anniversary campaign they created the hashtag oreomoment they encouraged people to share their favorite oreo memories with them using this hashtag and got a lot of traffic from a broad spectrum of users think about your brand business identity and try to translate that into a short word or phrase that best represents your company do your homework and research hashtags you d like to use and see who else is using them if it s a fairly common tagline go back to the drawing board you want your business to stand out and not get lost in the thousands of postings with an over used hashtag make sure it s short and sweet easy to spell and memorable there s nothing worse than a potential customer trying to search for your company with your wordy hashtag of weofferthebestluxuryfurniture and having them end up on your competitor s site because all they could remember was luxuryfurniture relevant clever and concise seems to be the best formula for the most memorable hashtag 2 trending hashtags these are the currently popular topics circling the web right now this is more of a seize the opportunity when it arrives only on twitter and google plus can you look to see what topics are currently being discussed shared and re posted at any time in real time the key to correctly implementing trending hashtags is to only use them when your company has relevance to that particular subject if your business can take advantage of a specific subject going around the web right now go for it engaging in that topic will get your name and message out to the masses during the peak of their interest once again it seems that oreo has perfected the trending hashtag no matter what the topic during london s fashion week they tweeted this with just one simple picture of an oreo cookie why all black because white was soooooooooooo last week fashionweek imagine the power this simple comment has produced selling cookies to super models oreo was clever enough to somehow make cookies relevant with fashion but be careful to not get too hashtag happy when it comes to trending topics trying to relate to any and all trending topics is typically frowned upon and your business will lose credibility with your audience keep your content current and relevant and your audience will realize the authority your company has on the subject at hand trending hashtags are constantly changing so be ready to seize the opportunity to get your brand out for there your target audience to see and share 3 content hashtags content hashtags are the common items or products that people talk about within the content of their posts for example coffee or even caffienefix the most common hastags types are product lifestyle event or location hashtags product hashtags are typically very general things you can purchase or use such as coffee that people have either talked about within their content or are in search of if you own a furniture warehouse using furniture within your tweets or blogs will automatically link this word to all the other pictures tweets and posts with the furniture people just browsing pictures or websites about furniture will have access to your images and if interested in what you have to offer they will easily follow your content to learn more about your business using lifestyle hashtags in your content such as luxuryliving could also be used to define and describe your furniture business and therefore open your business to a new caliber of consumers event location hashtags are particularly helpful with your local advertising as you can promote your business directly to the public near you implementing event hashtags to promote a seasonal sale or simply adding your city as a location hashtag i e phoenixtradeshow can greatly affect the traffic you get to your business potential customers are out there actively searching sharing looking liking all kinds of products and services that you could be offering so make sure they know where to find you you won t find a better easier faster way to promote your business throughout social media than through the use of hashtags correctly applying these hashtags to all the items or services that your company has to offer has become a necessity for any marketing strategy and if you haven t hopped on the band wagon yet there s still room think about the amount of people that will see and share your content with their followers and then with their followers and so on imagine the opportunity for the kind of brand exposure that reaches hundreds if not thousands of people instantly you just can t beat that level of advertising brandstrategy what are hashtags how can they help market my business posted by tactix creative at 9 54 pm 0 comments labels branding folio advertising search engine optimization social media marketing monday december 16 2013 design logo hits amazon com yeah sometime toward the end of 2012 on the way back from attending a family wedding i received a call from a long time friend and colleague of mine von glitschka he wanted to run a book idea by me he went on to explain that rockport publications had contacted him to write and moderate a new book in an on going series showcasing outstanding work from each facet of a designer s branding duties some of the previous books focused on things such as typography design type portfolio building design portfolio and paper selection design paper this new book he described to me was to focus on logo design and was to be titled design logo von happened to be in the throes of a rigorous speaking traveling schedule and was pressed from all sides with some ongoing branding projects for other clients he proposed that we co author the book to reduce workload and provide dual perspectives i love being a logo designer and i particularly enjoy that initial stage of the branding process teaming up for the project seemed like a no brainer and i immediately committed to the project after getting dual authorship approval from rockport the project began with any book that relies on designer submissions the first responsibility was to design the call for entries form this is a crucial piece since the visual language of this form sets the tone for the look and feel of the book s overall layout and cover which we hadn t even talked about yet we decided to go with an industrial vernacular vibe i love that look and i can work quickly in that style after finishing a link to the final cfe form was released via a rockport email blast and and web page posting immediately electronic entries started pouring into the server from all over the world von and i sorted through thousands of logos looking for marks that exuded a unique combination of concept personality and a high level of what we observed as irresistibility we committed to including only the entries that displayed exceptional illustrative skill a smart combination of visuals unique color palettes and attention to rendering detail after final winning selections were made i immediately followed up with designing the gallery page layouts and writing the book s introduction von laid out the closer look page template as we were compiling the logo winners we also began to dialogue with some amazing designers who ve crafted some of our favorite logos over the last few years the book series format called for us to highlight and deconstruct the development of 20 amazing marks and distribute those feature spreads throughout the book we were lucky enough to be able to include work from some of the most exciting trade marksman in the business tim frame chris parks carlos fernandez the greteman group hatch jeremy slagle joe bosack jon flaming joseph blalock rule 29 leighton hubbell luke bott mint randy heil rian hughes felix sockwell thinking cap design gyula nemeth ty mattson ty wilkins brent couchman another enlightening feature of the book are the essays we rounded up from 5 of the top branding industry thinkers bill gardner alina wheeler sherwin schwartzrock justin ahrens tracy sabin these insightful spreads plunged deeper into the logo design process with such topics as designer blind spots style is substance and designing logos for a nonprofit organization after compiling all the content and cataloging the stacks of over 2 400 grant of rights forms thanks for the help carri smith it was on to designing the cover this was going to be one of the biggest challenges for me being that i have a tendency to over design everything i work on the preceding covers in the design series were sparse and had some prerequisite inclusions i needed to incorporate the typography for the title was set in stone the biggest question was what particular element represented logo design best and how was i going to render it i thought it might be nice to design an actual logo for logo design with some common elements seen in many classic logos something a bit vague yet bold and distinctive the next step after i designed the logo itself was deciding how i was going to render it in context of the title and credits i had done some signage work with magnesium dies in the past and really liked the result so i thought that this might be the perfect chance to try it again i ran the idea past von and he concurred i prepared the logo to be acid etched as a female mag die with steep shoulders after that i spray painted it lightly sanded it all off in one direction then shot a photo of it in my office it looked great in context with the other cover elements and was a perfect fit visually in the existing rockport book series after the cover was approved we shipped off all the mechanicals proofed final layouts and waited for delivery of our copies from the rockport press vendors overseas we were overjoyed to receive the first copies off the press a little over a year after beginning our journey there were a few bumps in the road along the way but after all was said and done the final product was definitely well worth the wait personally i d like to give a big thank you to von for originally inviting me to co author and all the contributing designers who gathered up and sent in work also i want to thank our editor emily potts and john gettings along with the production team of regina grenier sylvia mccardie betsy gammons and cora hawks their patience accommodation and hard work made this process a pleasure if you are interested in purchasing the book maybe as a christmas gift for your favorite designer or logo buff it is available on amazon com here i am also currently writing a monthly blog column on rockport s website rockpaperink called logophiles where i interview many of the top contributing designers included in the design logo book you can review those articles here design logo hits amazon com yeah posted by paul howalt at 5 36 pm 0 comments tuesday july 17 2012 good design is good business a great brand identity visually expresses the core values and essence of any company or organization with consistency it is an essential component in the ongoing success of any company wishing to compete for dominance in a niche market the prime element in reflecting this essence in it s simplest form is the logo whether elegant outrageous literal or conceptual every logo must be above all memorable this company thumbprint is the cornerstone of every company s visual marketing efforts a well designed logo is conceptual the aesthetic is fine tuned and the color palette inspires trust and drives consumer behavior it is important to note that in this day and age visual discernment in consumers is high any logo purchased for 39 at some place like cheaplogos com will be rejected upon sight and prospective customers will mentally file your organization into the you ve got to be kidding me category the importance of proper logo development cannot be understated the second main extension of a company s identity is it s online presence websites blogs social media pages and email marketing campaigns are the most visible carriers of a company s image a well designed home page alone can inspire and win over customer loyalties instantly conversely one that is poorly designed repels visitors and creates a negative equity for the company there are no excuses to neglect investing in proper well integrated professionally designed visual branding financially speaking the development cost of a well executed strategic identity is a no brainer investment in any company s future design fees are budgeted expenses deducted the same year they are incurred as opposed to a piece of machinery which usually costs more and is amortized over a number of years and yet the benefits of a professionally designed branding system is retained over a longer amount of time one related study of a more tangible nature was completed by yankelvitch partners inc they surveyed senior level business executives nationwide asking them to rank the relative importance of a company s branded marketing materials the study showed that a company s logo and branded visuals ranked second only to annual sales figures in conveying a company s professionalism and prestige customers prospects investors potential employees and other important audiences do in fact judge a corporation largely by its branded identity and corporate visual language as it s applied to printed marketing an online presence outdoor campaigns radio and television etc we can also offer tangible proof that even specialty production techniques selected for producing marketing collateral can make a notable difference in how the company is perceived and embraced good branding sets you apart at every opportunity to communicate with your target market starbucks is a great example of successfully consistent well integrated branding from store front signage to packaging to online presence brochures interiors cups and gift cards they know how to leverage their perfectly targeted branding solution a company can for a modest budgeted expense create and manage a well strategized visual brand identity cultivating loyal trusting customers for many years or it can choose to neglect this foundational process and let customers catch them poorly prepa...