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dressed to impress a look at milanese fashion through a new yorker s lens dressed to impress home about me about the blog mapping fashion up close with dolce and gabbana dolce and gabbana s meteoric rise to fame and success speaks volumes about their unique style and in your face designs in the past five years the company has doubled its revenues through aggresive marketing and styling the duo has produced incredible eye catching ads that have been so aggressive that they were often banned from publication binoy december 11 2008 at 2 15 am leave a comment up close with versace versace is one of the most exclusive brands in the marketplace today and it shows from the moment you enter a store to your exit the air of exclusivity and refinement never fades there are several lines which make up versace group they are gianni versace couture versace jeans couture versace home collection versus and versace collection in addition to clothing and accessories it also operates a hotel the palazzo versace gianni versace couture which contains high end often handmade apparel jewelery watches fragrances cosmetics and home furnishings is the house s main line traditionally this is the only line presented on the runway which is shown during milan s fashion week but this has not been strictly the case in recent years couture dresses in this line may cost about 10 000 and suits cost approximately 5 000 donatella versace directly heads this line and designs a vast amount of the items many of the accessories and home furnishings are licensed through rosenthal and other notable companies most of these have the unique versace greek print of medusa and or the greek key motif atelier versace was a haute couture line which was discontinued soon after its inception due to lack of sales and a fall in couture marketability versace collection and versace jeans couture are licenced diffusion lines these clothing lines incorporate elements of the signature gianni versace line while focusing on current seasonal trends often these lines are created and produced via other designer companies which are in constant communication with the versace group versace collection is aimed at a younger audience than the main lines and it is also more available to a variety of economic demographics binoy december 7 2008 at 1 44 am leave a comment up close with prada italy s second most valuable brand prada brings clout that few fashion companies or brands for that matter have the incredible scale of its marketing and advertising campaigns has helped tremendously in leading its growth the prada store much like many other high end boutiques was strategically designed to keep window shoppers who step in at arm s length on the main level you can only peruse a small selection of accessories and bags while the stairs lead to a haven of all things prada however the clean white decor seems to be a step down from the other designers who splurged at every opportunity here s another prada location in the galleria december 2 2008 at 1 05 am leave a comment up close with armani armani has long been a name synonymous with high fashion and it looks like it s here to stay recently ranked as the 4th most valuable italian brand with a market value of more than 2 7 billion dollars the design house is clearly much more the armani shopping experience in milan truly takes the shopper on a journey from the stark design concept marked with subdued white lighting to the jet black that characterizes the store the design is an enjoyable attack on the senses this video and armani s taste for black and white in clothing could help explain that binoy november 28 2008 at 9 56 am leave a comment up close with gucci gucci s recently opened flagship store is prominently located on a corner encompassing over 15 000 square feet making it the largest store in gucci s portfolio the milan store represents a shift in design from the stark minimalism that defined gucci in the 1990 s and the early part of the millenium today we can see a few of the key design concepts holding strong but the overall feel is much softer and and laid back the geometric lighting is still present along with black lacquer panelling this however is also undergoing change as the paneling has been divided with the use of woods natural touches have been used to create a more livable feeling the use of light woods in the casing and animal skin wrapping the seating resembles a strong divergence from the gucci of the past binoy november 24 2008 at 3 28 pm leave a comment up close with milan s powerhouses over the course of this semester i have been to and will continue to visit the fashion houses that have come to become icons of milan my goal in the coming entries is to provide you with information regarding the background of these companies enlightened by my personal experiences as a shopper here s a look at the most popular shopping destinations in milan first things first shopping in any of the designer outlets you find in milan or anywhere for that matter is an experience in and of itself you enter a world completely removed from the one you just stepped out of doormen open the doors to an oasis of design and security guards are placed conspicuously close to the door in case someone was to make a bad decision beyond the doors a plethora of staff are on hand to cater to your every need and help with the ever important decision making as you shop a key aspect of shopping at such stores is the level of service and expertise you will find from the assistants who become personal shoppers on loan from the store the differentiating factors between the brands are the prestige presentation product lines november 21 2008 at 6 09 pm leave a comment changing gears now that we ve covered the fashion show and taken a step back to gain some perspective on milan s place in fashion we are going to change gears a bit and cover some fashion houses in the coming entries we will take a look at several of the major fashion houses including gucci armani prada versace and more through interviews videos and selected products binoy november 17 2008 at 4 47 pm leave a comment milan and paris the beacons guiding fashion the age old argument as to which city is tops in fashion is not going to go away or be resolved anytime soon while it s here why don t we take a look at it many argue that milan is all about the commercial aesthetics while paris provides the creativity in its shows here is time s take of one particular fashion season and an analysis on who won out when it comes to high fashion only two cities matter twice a year the fashion houses in paris and milan compete for press attention bragging rights and the dollars of store buyers around the world though the lines between the two capitals have blurred karl lagerfeld and tom ford design for houses in both cities french label yves saint laurent is now run by the italian gucci group which is owned by the french company ppr arguing about which city puts on the best shows remains a favorite parlor game of the fashion set for the last 10 years milan has been winning as italian houses like prada and gucci came up with collections that rocked their parisian rivals but paris came roaring back as the place to launch new talent from around the world the star collections there are now produced by designers from japan junya watanabe belgium véronique branquinho and britain alexander mcqueen the two cities squared off again in the fall collections that ended in paris last week they battled for dominion over most of the emerging trends that will sustain the industry in the coming months new reinterpretations of staid 1950s and futuristic 1960s looks geometric designs in black and white and the very timely military look so who won the latest bout here s one judge s scorecard 1950s in the biggest trend for fall milan reigned supreme miuccia prada went back to that prim and proper decade with boatneck coats and dresses pencil skirts and crocodile bags and gloves but her coats were made of men s fabrics and her gloves were oversized and fit for gardening forcing everyone to rethink what ladylike means stella mccartney tried the same idea at her paris show but with all of the sugar and none of the spice futurism at lagerfeld s fendi show in milan he offered a futuristic look that might have been too much for barbarella herself thigh high boots and hot pants in slick shiny fabrics were good for a giggle but nothing a grown woman would actually wear but in paris the touches of futurism in his collection for chanel were more subtle tweed jackets came with geometric beading black leather leggings gave a thigh high boot effect without the boot with a vision of luxury first sexy space cadet second karl in paris beat karl in milan black and white in milan dolce gabbana used op art patterns on skin tight dresses but the look worked better in paris where the checkerboard pattern on mcqueen s suits showed off the well cut tailoring on which he s made his name military how many ways can designers approach officer chic plenty at gucci in milan the military trench coat was sexy with a high collar corseted waist and satin finish in paris branquinho s belted wool coat with cape like sleeves was more subtle but equally strong so call that one a draw final score paris 2 milan 1 and one tie milan demands a rematch november 13 2008 at 4 30 pm leave a comment milan as a fashion capital quick word association milan what do you think of chances are fashion is one of the first things to come to mind when you think of milan it wasn t always this way and milan as a city has worked hard to keep itself trendy milan initially prospered as a well positioned outpost on the prolific trading routes through the alps and over the po plains over time milan established itself as a major industrial hub and melting pot of ideas especially along the lines of design and the arts milan s emergence as a fashion capital can be best traced to the 1980 s when a flood of motivated designers set up shop in milan attracted by the emergence of fashion shows here is fashion encyclopedia s take on milan s rise to the heights of fashion a northern industrial italian city with little of the allure of rome or florence italy milan was home to a number of ambitious textile producers and clothing designers in the late 1970s they began staging fashion shows in milan to promote italian designers representatives from upscale american department stores began flocking to the city to place large orders from the collections of up and coming new talents like giorgio armani c 1934 laura biagiotti 1943 gianfranco ferre 1944 and gianni versace 1946 1997 foreign journalists admired the new italian styles as well milan s runways presented a new style that caught on everywhere though its shows were sometimes a bit theatrical and over the top the models exuded a modern athletic silhouette or shape that fit in perfectly with the era the clothes however were the real appeal they were simple sexy well made from an array of luxurious fabrics and sold well within ten years of launching his company in 1975 with a man tailored suit that became a must have for an entire generation of fashionable women armani proved milan s biggest success for many years armani s main rival was ferre and later versace other top names in the milan scene were biagiotti the krizia label and missoni the fendi family of rome even began staging their runway shows in milan in the 1980s the milan shows grew more extravagant and armani was often hailed as the king of milan in the 1990s new names joined the roster of shows held at two hotels near one another the principe and the palace including dolce and gabbana prada a venerable luggage firm reshaped by the founder s design conscious heir miuccia prada and the once scorned house of gucci revitalized by american designer tom ford november 9 2008 at 2 57 pm leave a comment a step back and a look beyond milan and fashion we find ourselves finished breaking down the components of a fashion show with a fresh understanding of the in s and out s of fashion s most elaborate window displays where to from here i d like to take an in depth look at some of the fashion houses themselves and learn about their beginnings and current positions in the market first i would like to take a glance at why milan has become the heart of fashion as we know it when was it decided that milan was a must see destination for a shopper how did the designers corner the high end market next we will analyze the differences between paris and milan s respective styles and the features that distinguish the two november 6 2008 at 4 37 pm leave a comment older posts categories general posts mapping men s women s men s about men s fashion ask men s fashion section gq the quintessential men s fashion authority men s style women s about women s fashion fashion for real women women s style authority feeds entries rss 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