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description=The Tech Hub LIVE event offers 2 1/2 days of informative sessions, exhibiting companies, tech talks, discussion groups, networking opportunities, parties, and more! The schedule below provides an overview to help you plan your time and travel arrangements. Bring your team to fully experience all Tech Hub LIVE has to offer.;

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ional success trust redefined discover how ai agents are becoming trusted partners on the farm transforming decision making and risk sharing models global early warning local impact see how cutting edge systems like real time pest tracking in africa are being adapted to protect yields and improve roi in the u s attendees will leave with actionable insights on interoperability workforce transformation and the evolving landscape of ag tech adoption karen s session offers a unique perspective that will resonate with leaders shaping the future of agriculture karen hildebrand ph d global head of industry partner solutions amazon web services aws tanner winterhof co host farm4profit podcast 9 50 am 10 00 am grab go break 10 00 am 11 20 am breakout sessions smart tech sessions 10 00 10 40 am ai across the ag tech stack how ag tech leaders are turning strategy into systems ai in agriculture is moving from experimentation to execution leaders from across the ag tech stack will share how they re embedding ai into equipment software platforms and decision tools and what it takes to move from pilot projects to scalable revenue driving solutions expect real examples real constraints and real lessons learned aman anand strategic partnerships greeneye technology brian henze agronomy portfolio technology manager growmark ryan risdal agvend conner schmidt commercial lead intelinair 10 50 11 20 am drone policy update what retailers and farmers need to know now from recent federal rulings to shifting import restrictions and new registration requirements the regulatory landscape for spray drones is evolving fast this session breaks down what s new what s coming and how these changes impact operations sourcing and compliance you ll also learn about the latest test methodology for drone application and coverage efficacy along with the ongoing work of the uapastf to advance standards and best practices across the industry sponsored by taylor moreland founder and ceo agri spray drones operations sessions 10 00 10 40 am esa in the field a practical survival guide for retailers applicators esa driven label changes are here and they directly affect how products are mixed applied and documented this session walks through what mitigation requirements look like on real labels how to interpret them and what steps retailers and applicators must take to stay compliant clear examples practical guidance and answers to the questions your team is already asking austin anderson brand manager adjuvants helena agri enterprises adam barlow manager technology standards regulatory affairs john deere samantha murray head of product data compass regulatory eric spandl ph d consultant 10 50 11 20 am targeted the evolving threats facing ag tech and retail operations the importance of the agriculture sector to economic security is paramount however we are in an era where terrorist actors foreign intelligence actors and cyber actors are each seeking to target the united states for their own purposes agriculture s nature as a highly diversified geographically expansive and small business oriented sector makes it especially vulnerable to threats from these actors the fbi will explain how the intentions of these threat actors toward the agricultural sector and offer best practices for defending against these threats special agent fbi 11 30 am 12 40 pm tech talks fireside chats take advantage of this exclusive opportunity to hear from industry experts including croplife top 100 retailers as they discuss their current ag tech programs adoption trends technology advances and solvable pain points in the ag tech industry view agenda big ideas in 10 minutes while exploring the expo hall stop by these fast paced sessions to hear directly from experts about new products services and solutions shaping the future of ag retail view agenda 12 30 pm 1 30 pm networking lunch in expo hall enjoy this time to refuel network with attendees and discover products and solutions in the expo hall 1 30 pm 2 50 pm roundtable discussion s tech talks get in the mix and join the conversation join your peers and industry experts in facilitated interactive discussions focused on solving real world challenges in ag retail from roi and tech integration to regulatory hurdles and farmer relationships pick a topic that matters to you then share ideas ask questions and walk away with insights you can actually use grower data privacy strikes back ai brings old concerns back to the forefront ai has reignited long standing concerns about grower data privacy leading to potential new regulations on how that data is collected shared and used industry frameworks are emerging to offer some guidance but retailers are on the front line fielding grower questions and navigating technology relationships that have changed since the last time this conversation peaked we ll explore what has changed what hasn t and what retailers should be thinking about today facilitator ben craker portfolio manager aggateway and president ag data coalition redefining the advisor role in the age of ai more details coming soon facilitator adam farmer chief technology officer mercer landmark new tools same risk is technology delivering more details coming soon facilitator david reddel cca rms director of agronomy risk east of the rockies wilbur ellis agribusiness running a smarter business where is tech actually saving you time more details coming soon facilitator kyle kuntz integrated solutions manager p k midwest big ideas in 10 minutes while exploring the expo hall stop by these fast paced sessions to hear directly from experts about new products services and solutions shaping the future of ag retail view agenda 3 00 pm 4 35 pm smart tech operations and bonus tech sessions smart tech sessions 3 00 3 40 pm from seed to signal the biotech innovations retailers should watch biotechnology in agriculture is evolving beyond conventional traits and chemistry into sensing biological systems and plant driven data that can influence decisions at every level leaders from emerging plant biotech retail operations and the farm will explore how these innovations are being validated adopted and integrated into real field practices and where the actionable opportunities for retailers and growers really lie sponsored by damon anderson business relationship manager agriland fs kyle clayton farmer clayton farms gary schaefer chief commercial officer innerplant 4 05 4 35 pm retailers as catalysts scaling farmer validated agtech with agtech failure rates between 30 70 costing the industry billions the aglaunch model addresses three of the top five causes of failure by putting farmers at the center of testing and development from day one once technologies have been trialed in real fields and refined with direct farmer input adoption rates and on farm success follow a positive trajectory this panel explores why retailers are the critical next link in scaling these farmer validated solutions and what it takes to build that bridge from pilot to widespread adoption operations sessions 4 05 4 35 pm show me the roi where retail operations are leaking margin in today s environment operational discipline is profit strategy this session digs into the hidden inefficiencies that quietly erode margin from logistics and inventory turns to application scheduling billing delays and labor allocation designed for retail leaders it focuses on practical levers that directly impact cash flow and bottom line performance sponsored by keith martus vice president of agronomy star of the west cam rowe embedded finance partner officer agri access a division of compeer financial eric sfiligoj editor croplife media group meister media worldwide bonus track sessions 3 00 3 40 pm what livestock tech adoption gets right and crops don t livestock operations have rapidly embraced sensors monitoring and data driven management but what can row crop retailers learn from their successes this session digs into adoption strategies roi measurement and grower engagement practices that make animal ag tech stick offering practical takeaways for retailers supporting crop growers in a digital first world lillie beringer beringer family farms lauren milligan content specialist agribusiness global meister media worldwide ben sloan vp of product and strategy ever ag mary tangen vice president of business solutions greenstone systems a cultura company 4 05 4 35 pm the invisible opportunity biologicals transforming crop and livestock explore the cutting edge of microbial and biological solutions being deployed across both crop and livestock systems this session highlights trends in soil and feed microbiomes crop livestock synergy and the regulatory and adoption lessons retailers can leverage attendees will gain insight into where cross sector innovation may unlock new revenue streams or improve adoption strategies for their grower customers keri carsten ceo jord bioscience 3 40 pm 4 05 pm networking break in the expo hall 4 40 pm 5 30 pm general session hot takes from the cab what farmers really think about today s tech we re closing with the voices that matter most the farmers who ultimately decide whether innovation earns a place in the field in this candid conversation our farmer panelists will react to the day s discussions and share what actually drives adoption what builds trust what feels overcomplicated where does technology deliver measurable value and where does it still create friction this isn t a sanitized panel discussion it s about grounding innovation in real world experience expect practical insights on what influences buying decisions what support farmers expect from retailers and manufacturers and what it truly takes for ag tech to move from demo to dependable tami craig schilling founder adviser deeproot strategies llc heather hampton knodle president knodle ltd family farm meagan kaiser farmer kaiser family farms lance lillibridge farmer lillibridge land and cattle co mon july 20 schedule wed july 22 schedule wednesday july 22 2026 7 30 am 12 00 pm registration upon your arrival please head over to the registration desk to pick up your badge and event materials and prepare for an unforgettable few days don t forget to download the event app to maximize your event experience sponsored by 8 00 am 12 00 pm expo hall hours take advantage of this last day to explore companies that are here to help you drive business forward effectively and efficiently view exhibitor list 8 00 am 9 00 am networking breakfast in expo hall join us for the networking breakfast to meet peers before the event begins 8 30 am 9 25 am tech talks fireside chats take advantage of this exclusive opportunity to hear from industry experts including croplife top 100 retailers as they discuss their current ag tech programs adoption trends technology advances and solvable pain points in the ag tech industry view agenda big ideas in 10 minutes while exploring the expo hall stop by these fast paced sessions to hear directly from experts about new products services and solutions shaping the future of ag retail view agenda 9 30 am 10 20 am keynote purdue croplife precision ag survey how does your operation stack up where is ag retail really putting its tech dollars join bruce erickson of purdue university for a fast paced look at the latest findings from the annual croplife purdue precision agriculture dealership survey the industry s longest running benchmark on precision adoption in 20 focused minutes bruce will spotlight the technologies gaining momentum where investments are accelerating and where retailers may be losing ground then leaders from retail and cooperatives will join him for a candid 25 minute conversation reacting to the data are the trends playing out in their operations where are they doubling down and where are they pulling back come ready with questions and leave with a clearer sense of whether your strategy is keeping pace with the market brendan bachman director of fs agronomy growmark bruce erickson clinical professor of digital agriculture purdue university leon vandenberge president and ceo 4 agtech jeff wessels acre precision ag manager frenchman valley coop tanner winterhof co host farm4profit podcast 10 20 am 10 30 am grab go break 10 30 am 12 10 pm sales enablement integration at farm level sessions sales enablement sessions 10 30 11 00 am the farmer knows best using cx to win not all farmers or accounts are the same this session dives into customer segmentation and journey mapping showing how understanding your growers priorities farm size and decision making style can help you tailor interactions and messaging attendees will learn strategies to build stronger relationships drive tech adoption and create long term loyalty amy asmus owner agronomist asmus farm supply inc 11 05 11 35 am sell smarter not harder driving real world roi from data collaboration precision ag tools digital demos and data insights are only as good as your ability to use them in the field this session gives practical tips for integrating technology into your sales approach making calls more efficient pitches more persuasive and helping your team win more business with less friction andrew gladden cooperative director of it luckey farmers ashley schulz precision agronomist luckey farmers inc 11 40 12 10 pm cracking farmer adoption case studies you can steal success leaves clues this session walks through real world examples of retailers helping farmers adopt ag tech highlighting what works and what doesn t you ll leave with actionable ideas to replicate adoption wins overcome common hurdles and boost roi for both your customers and your business emily bailey marketing and communications director five star cooperative in the field sessions 10 30 11 00 am 3 85 or 4 25 the grain decisions that make or break your year grain marketing has become one of the most important and highest risk decisions on the farm yet many of those decisions are now made through apps forward contracts and automated systems that move faster than ever with real money on the line and legally binding commitments both farmers and retailers are navigating a more complex and volatile landscape than ever before this session breaks down how today s grain marketing tools actually work where the biggest risks and missed opportunities lie and how farmers and retailers can work together to make smarter more confident decisions in a high stakes market tim barker ag astra 11 05 11 35 am show me the margin turning farm data into better decisions margins are tighter volatility is higher and every decision on the farm carries more weight than ever understanding your true cost of production and how each input practice or technology impacts that number is critical to making confident profitable decisions this session breaks down practical ways to calculate break even costs evaluate roi and use your numbers to guide smarter investments helping you identify where new ...