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the decision lab behavioral science ai applied media center careers subscribe brain bank en français toggle menu close menu icon case studies our way ai main menu ai ai adoption synthetic data artificial populations consulting main menu consulting data analytics innovation design strategy corporate finance operations people organization marketing consumer insights risk compliance industries main menu industries health wellbeing education consumer behavior technology ai climate sustainability development social protection financial inclusion public policy impact strategy governance resources main menu resources perspectives podcasts biases thinkers reference guide about our mission careers contact en our way ai icon__angle down gray color ai service ai adoption turn ai potential into everyday practice service synthetic data deploy high validity synthetic data systems service agentic workflow design ai that fits into complex human systems insight synthetic data simulate future scenarios to drive decision making perspective ai in practice how to use ai to help overcome historical biases big problems ai challenges empowering teachers to support students in the age of ai reference guide human ai collaboration human ai collaboration brings individuals and ai systems together to help individuals groups or organizations achieve their goals tools artificial populations run realistic ai focus groups get insights in minutes tools ai adoption toolkit run anonymous surveys uncover ai adoption barriers consulting icon__angle down gray color consulting data analytics using machine learning and ai to deliver hyper personalization innovation design designing people centered next generation products and services strategy corporate finance using evidence based approachs to solve thorny strategic problems operations leveraging behavioral science to achieve operational excellence people organization cultivating talent and fostering wellbeing through behavioral design marketing consumer insights understanding consumer decision making and how to design for it risk compliance leaning on science to generate positive scalable behaviors behavioral product design building world class digital products with behavioral science industries icon__angle down gray color industries health wellbeing fostering holistic wellness through science and design technology ai unlocking product s potential through behavioral design public policy generating low cost high impact interventions in public policy education unlocking every classroom s potential using behavioral science climate sustainability bringing about a sustainable future through nudging financial inclusion empowering people to take control of their finances consumer behavior designing positive choice environments for consumers and brands development social protection translating good intentions into scalable progress impact strategy governance helping investors avoid bias and grow their impact resources icon__angle down gray color resources resources perspectives thought pieces on how behavioral science creates positive impact podcasts conversations with some of the world s most influential voices biases a practical guide on how our minds understand the world around us thinkers how some of the world s most influential thinkers got there reference guide foundational concepts to help you understand decision science big problems a series that confronts big problems with bold solutions trending consumer insights from theory to frameworks putting behavioral science to work podcast management in the wfh world with jean nicolas reyt about us icon__angle down gray color about us our mission we re on a mission of empowerment through evidence based choice careers join us on our mission to help the world make better decisions team diverse perspectives brought together by a passion for impact media request a chat with one of our experts columnists thought leadership from the front lines of behavioral science case studies a look at some of our most impactful work contact behavioral science ai applied to people make 35 000 decisions a day we decode them to create transformational change for people products and organizations view our case studies how we work our insights help some of the world s largest organizations be the best they can be why do over 100 000 leaders and innovators follow our insights find out here featured insights see all read trending topics education finance society popular posts behavioral science applied we are looking for leaders intrapreneurs and innovators who aim to improve well being in a variety of contexts across fields and sectors if you d like to explore how behavioral science can be used in your organization why not send us a collaboration request request call with an expert case studies consumer insights brewing better habits how tdl helped one of the world s largest coffee chains nudge its customers away from disposable cups read the case study consumer insights burgers with balance promoting childhood nutrition in partnership with one of america s largest restaurant chains read the case study education by the books closing gaps in student achievement through evidence based curriculum selection read the case study see all our case studies eager to learn about how behavioral science can help your organization contact us get new behavioral science insights in your inbox every month we re hiring join our team to create meaningful impact by applying behavioral science visit careers collaborate with us insights interventions biases our mission contact behavioral science consulting behavioral design behavioral science newsletters collections big problems the science quizzes facebook twitter linkedin instagram 2026 the decision lab all rights reserved terms and conditions privacy policy return to website