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how we work the decision lab media center careers subscribe brain bank en français toggle menu close menu icon case studies our way ai main menu ai ai adoption synthetic data artificial populations consulting main menu consulting data analytics innovation design strategy corporate finance operations people organization marketing consumer insights risk compliance industries main menu industries health wellbeing education consumer behavior technology ai climate sustainability development social protection financial inclusion public policy impact strategy governance resources main menu resources perspectives podcasts biases thinkers reference guide about our mission careers contact en our way ai icon__angle down gray color ai service ai adoption turn ai potential into everyday practice service synthetic data deploy high validity synthetic data systems service agentic workflow design ai that fits into complex human systems insight synthetic data simulate future scenarios to drive decision making perspective ai in practice how to use ai to help overcome historical biases big problems ai challenges empowering teachers to support students in the age of ai reference guide human ai collaboration human ai collaboration brings individuals and ai systems together to help individuals groups or organizations achieve their goals tools artificial populations run realistic ai focus groups get insights in minutes tools ai adoption toolkit run anonymous surveys uncover ai adoption barriers consulting icon__angle down gray color consulting data analytics using machine learning and ai to deliver hyper personalization innovation design designing people centered next generation products and services strategy corporate finance using evidence based approachs to solve thorny strategic problems operations leveraging behavioral science to achieve operational excellence people organization cultivating talent and fostering wellbeing through behavioral design marketing consumer insights understanding consumer decision making and how to design for it risk compliance leaning on science to generate positive scalable behaviors behavioral product design building world class digital products with behavioral science industries icon__angle down gray color industries health wellbeing fostering holistic wellness through science and design technology ai unlocking product s potential through behavioral design public policy generating low cost high impact interventions in public policy education unlocking every classroom s potential using behavioral science climate sustainability bringing about a sustainable future through nudging financial inclusion empowering people to take control of their finances consumer behavior designing positive choice environments for consumers and brands development social protection translating good intentions into scalable progress impact strategy governance helping investors avoid bias and grow their impact resources icon__angle down gray color resources resources perspectives thought pieces on how behavioral science creates positive impact podcasts conversations with some of the world s most influential voices biases a practical guide on how our minds understand the world around us thinkers how some of the world s most influential thinkers got there reference guide foundational concepts to help you understand decision science big problems a series that confronts big problems with bold solutions trending consumer insights from theory to frameworks putting behavioral science to work podcast management in the wfh world with jean nicolas reyt about us icon__angle down gray color about us our mission we re on a mission of empowerment through evidence based choice careers join us on our mission to help the world make better decisions team diverse perspectives brought together by a passion for impact media request a chat with one of our experts columnists thought leadership from the front lines of behavioral science case studies a look at some of our most impactful work contact how we work here s how we help ambitious organizations change the world research experimentation changing behavior starts with understanding why we do what we do we use state of the art research panels proprietary instruments to design run and analyze experiments spanning tens of thousands of participants across the globe in a fast equitable and engaging way product service design creating impactful products and services requires a combination of scientific rigor and iterative flexibility our approach helps clients de risk and optimize their investments by turning evidence into simple solutions that build trust and engagement across the user journey behavior change design our proprietary behavior change frameworks combine decades of behavioral science research with cutting edge technology and human centered design we use them to create long lasting and equitable change in areas where traditional methods just don t work talk with an expert what we can help you achieve answer two questions and put our thinking to work on your challenges mental health physical health education financial wellbeing consumer behavior technology ai development question 1 of 2 what we can help you achieve answer two questions and put our thinking to work on your challenges six core beliefs 1 to be the best go the farthest over the past decade we ve built our own proprietary behavior change frameworks based on work that spans tens of millions of users hundreds of behavioral scientists and over 12 000 shots of espresso according to our machine 2 behavioral science is in our dna when done right behavioral science feels obvious it s the process of understanding what drives human behavior so we can better connect through products services and organizations 3 the engineering mindset applied research is nothing new it s how the world around us was built we apply the same engineering mindset for behavior change focusing on what works without fixating on a single social science field 4 seeing the invisible scaling behavior change means digging deep for what matters to real people we catalyze the influencers represent the marginalized and engage the burnt out 5 evidence meets experience our clients sit at the cutting edge of their industries with incredible opportunity for impact our role is to empower them we build a bridge between innovative thinkers and decades of social science research 6 real progress is equitable the best behavior change initiatives are effective because they tap into something fundamental we all share for the same reason behavior change should be used to improve society and create win wins what our clients say about us i worked with tdl on a global sustainability project for one of the world s best known and loved consumer brands i was blown away with their application and translation of behavioural science into practice i was so impressed and tbh a bit envious at the final product they created for the client which was hugely comprehensive despite the large scope behavioral insights consultant at multinational coffeehouse when we started our mandate with tdl we had already been working with a number of behavioral science consultancies what was different about tdl and the reason we keep working with them is that they understand our on the ground realities internal sales de risking and showing results fast manager at top 3 insurer the reason we keep coming back to the decision lab is because they have a way of executing scientific rigor in a no nonsense pragmatic and effective way no one else we have worked with has the same balance senior manager at global intra governmental agency eager to learn about how behavioral science can help your organization contact us get new behavioral science insights in your inbox every month we re hiring join our team to create meaningful impact by applying behavioral science visit careers collaborate with us insights interventions biases our mission contact 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