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description=Helping forward-thinking organizations create structured partnerships between people and AI through rigorously mapped decision environments that surface the psychological, social, and incentive dynamics driving ROI.;

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agentic workflow the decision lab consulting the decision lab media center careers subscribe brain bank en not yet translated toggle menu close menu icon case studies our way ai main menu ai ai adoption synthetic data artificial populations consulting main menu consulting data analytics innovation design strategy corporate finance operations people organization marketing consumer insights risk compliance industries main menu industries health wellbeing education consumer behavior technology ai climate sustainability development social protection financial inclusion public policy impact strategy governance resources main menu resources perspectives podcasts biases thinkers reference guide about our mission careers contact en our way ai icon__angle down gray color ai service ai adoption turn ai potential into everyday practice service synthetic data deploy high validity synthetic data systems service agentic workflow design ai that fits into complex human systems insight synthetic data simulate future scenarios to drive decision making perspective ai in practice how to use ai to help overcome historical biases big problems ai challenges empowering teachers to support students in the age of ai reference guide human ai collaboration human ai collaboration brings individuals and ai systems together to help individuals groups or organizations achieve their goals tools artificial populations run realistic ai focus groups get insights in minutes tools ai adoption toolkit run anonymous surveys uncover ai adoption barriers consulting icon__angle down gray color consulting data analytics using machine learning and ai to deliver hyper personalization innovation design designing people centered next generation products and services strategy corporate finance using evidence based approachs to solve thorny strategic problems operations leveraging behavioral science to achieve operational excellence people organization cultivating talent and fostering wellbeing through behavioral design marketing consumer insights understanding consumer decision making and how to design for it risk compliance leaning on science to generate positive scalable behaviors behavioral product design building world class digital products with behavioral science industries icon__angle down gray color industries health wellbeing fostering holistic wellness through science and design technology ai unlocking product s potential through behavioral design public policy generating low cost high impact interventions in public policy education unlocking every classroom s potential using behavioral science climate sustainability bringing about a sustainable future through nudging financial inclusion empowering people to take control of their finances consumer behavior designing positive choice environments for consumers and brands development social protection translating good intentions into scalable progress impact strategy governance helping investors avoid bias and grow their impact resources icon__angle down gray color resources resources perspectives thought pieces on how behavioral science creates positive impact podcasts conversations with some of the world s most influential voices biases a practical guide on how our minds understand the world around us thinkers how some of the world s most influential thinkers got there reference guide foundational concepts to help you understand decision science big problems a series that confronts big problems with bold solutions trending consumer insights from theory to frameworks putting behavioral science to work podcast management in the wfh world with jean nicolas reyt about us icon__angle down gray color about us our mission we re on a mission of empowerment through evidence based choice careers join us on our mission to help the world make better decisions team diverse perspectives brought together by a passion for impact media request a chat with one of our experts columnists thought leadership from the front lines of behavioral science case studies a look at some of our most impactful work contact behavioral science and ai applied leaders in human ai workflow design helping organizations build structured ai human partnerships by mapping decision environments to reveal the psychological social and incentive dynamics that drive high roi outcomes let s chat let s discuss how we can tackle your hardest problems let s chat see the impact design ai that fits into complex human systems built to integrate in existing decision environments automation efforts stall when they optimize isolated tasks instead of entire decision systems we combine a deep understanding of ai capabilities with a map of how choices are actually made who decides under what constraints and with which incentives norms and informal workarounds this tells us where ai can be leveraged not just theoretically but in real teams creating durable scalable human ai skill partnerships the most valuable gains rarely come from full automation they come from reallocating cognitive effort toward the tasks that reward both the organization and the people doing them we design structured collaborations between employees and ai resulting in a division of labor that makes sense and also feels right launch hybrid systems that scale many agentic pilots fail to move past simple chat interfaces we design sophisticated multi step workflows that handle end to end processes while keeping humans in the loop at critical friction points importantly we understand that any successful system needs to be adaptable to the rapid development of ai technology the process is the product i was blown away with their application and translation of behavioral science into practice they took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co creation i was so impressed at the final product they created which was hugely comprehensive despite the large scope of the client being of the world s most far reaching and best known consumer brands i m excited to see what we can create together in the future heather mckee behavioral scientist global coffeehouse chain our client success 0 m annual revenue increase by launching a behavioral science practice at the core of the organization we helped one of the largest insurers in north america realize 30m increase in annual revenue 0 increase in ai adoption by diagnosing key barriers and scaling low touch gamified interventions we achieved a 35 increase in ai adoption and a 17 increase in job integrated usability with a leading saas company 0 reduction in design time by designing a new process and getting buy in from the c suite team we helped one of the largest smartphone manufacturers in the world reduce software design time by 75 0 reduction in client drop off by implementing targeted nudges based on proactive interventions we reduced drop off rates for 450 000 clients belonging to usa s oldest debt consolidation organizations by 46 what goes into agentic workflow design decision system diagnostics we conduct structured audits of decision flows information bottlenecks and informal influence networks to identify where augmentation creates value ai capability mapping we break down complex tasks into modular components clarifying which elements should remain human which can be delegated based on current stable ai capabilities and which require hybrid oversight experimental redesign we prototype revised workflows test them in contained environments and measure downstream effects on speed quality and behavioral spillovers institutional embedding we formalize governance structures escalation protocols and learning loops to ensure human ai partnerships remain adaptive over time let s chat merging behavior systems and strategy to turn ai adoption into everyday action applied decision science for scalable human ai collaboration the conversation around ai often centers on capability the constraint however is almost always implementation productivity gains depend on model accuracy and deliberately redesigning how systems redistribute responsibility authority and expertise across the organization most agentic workflow challenges are misalignments within complex decision environments when incentives reward risk avoidance employees will bypass ai when workflows ignore informal norms shadow processes emerge these second order effects determine whether augmentation compounds performance or hinders it a growing body of research on skill complementarity and task reallocation suggests that organizations see the largest productivity gains when they intentionally redesign work around hybrid systems rather than layering tools onto legacy structures as agentic workflows become the norm the question shifts from what can the human or model do to what can this hybrid system do the ceiling is set by how work is recomposed value shows up when you redesign workflows end to end rather than automating individual tasks ready to unlock the value of ai at your organization we ll diagnose key adoption barriers and drivers to develop a plug and play behavior change program that drives lasting adoption at scale let s chat we ll never share your info with anyone our client success fueling ai adoption by creating a culture of experimentation we partnered with a global hr leader to create better aligned agentic workflows throughout their organization by mapping their decision environment across functions and teams we identified critical partnership points where ai agents could best support human work our mission is to translate cutting edge science into powerful tools enabling passionate leaders to place intentional bets on innovation dan pilat co founder managing director meet our experts managing director marielle montenegro marielle has led a number of large product mandates for multinational clients focusing on the intersection of human centered design and behavioral science her work within highly complex team structures and organizations has made her a world expert of the integration of behavioral science into product and expertise which she speaks about at conferences around the world director turney mckee turney is a director at the decision lab where he brings a multidisciplinary lens to solving complex public health challenges with a background in cellular biology and pharmacology he explores how behavioral science can support healthcare systems and policies around the world before joining tdl turney worked at the intersection of healthcare and technology as a competitive and business intelligence analyst helping organizations navigate emerging trends and strategic decisions managing director sekoul krastev phd sekoul is a decision scientist focused on using scientific rigor to create innovation within digital environments his work which has been featured in peer review journals conferences and publications focuses on next generation products that are not only innovative but also deeply integrated with an understanding of user psychology to drive desired behaviors and outcomes let s chat our client success improving safety for millions of ride sharing users around the world we worked with one of the largest ride sharing services in the world to understand safety issues across multiple markets using a combination of qualitative work machine learning and behavior change research we were able to create global safety framework as well as a series of on the ground trainings aimed at reducing incidents everything we do is based on five core principles spice s ocially conscious p ragmatic i nventive c atalytic e vidence based dr sekoul krastev co founder managing director as featured in insights that address the toughest product design challenges from theory to frameworks putting behavioral science to work how do you predict the roi of innovation 7 behavioral tips for designing the ideal customer experience faq common questions we receive what are the next steps if i d like to work with you get in touch with us with a quick description of the problem you re looking to tackle and if we think we can help we ll connect you with the right person to chat about our past experiences whether we end up working together or not our goal is to add value in issue areas we care about what s your approach to making sure the work you do has high roi our work focuses on using a unique mix of rigor pragmatism to solve very hard problems to do this well we re very careful to look for the right fit each time we receive a collaboration request we want to make sure we can make a significant dent in the issue you re working on because of this our past collaborations have consistently delivered substantial results something we ll walk you through during our first chats what makes the decision lab s approach unique compared to other consulting firms we blend scientific rigor with pragmatic insight using a no nonsense multidisciplinary approach that doesn t discriminate against any field be it psychology ux marketing or machine learning this approach which is supported by a team with diverse experience allows us to solve very hard problems in an entirely new way how do i convince the rest of my team that behavioral design is a helpful tool internal stakeholder buy in is often the most important part of any behavior change project we do and we like to believe we re experts in it the first step is of course to make sure that behavioral science really is the right approach to what extent is the problem you re looking to solve related to a decision made by a person and why can t more traditional approaches be used instead we work closely with potential clients to answer questions like these and if there is a fit build a strong internal case eager to learn about how behavioral science can help your organization contact us get new behavioral science insights in your inbox every month we re hiring join our team to create 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