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the provocation people embrace provocation toggle navigation your challenge our solution contact us articles about us search search recent posts fighting for a fair and free future conflict resolution and reconciliation fundamental attribution error the provocation people in the press praise for the provocation people recent comments no comments to show toggle sidebar navigation follow us instagram x your challenge our solution contact us articles about us your challenge groupthink stands in the way of innovation and productivity gains innovation requires change and that means provocation what will you do to keep everyone on track and focussed on your productivity growth and profit your challenge play pause unmute mute our solution by using cutting edge behavioural science and impact assessment we can help your organisation drive innovation productivity and profit through transformations which we will help you to measure together we can ensure you measure what is important and not just what is measured by historical accident our solution play pause unmute mute contact us using cutting edge behavioural science concepts paul has developed an evidence based checklist to reduce beliefism and encourage different beliefs to be aired call whatsapp send mail we are here to help you embrace provocation contact us play pause unmute mute about us paul has been an academic for more than three decades having originally trained as an economist his research interests are in human behaviour and wellbeing and the relationship between them particularly as they apply to policy steve has 30 years of leadership experience spanning military aerospace engineering private sector software engineering parliament and government about paul and steve play pause unmute mute our story we first met on a zoom call steve was meeting a left leaning lse professor and paul was meeting a free market tory mp we didn t think the meeting would last very long four years on and our friendship goes from strength to strength our story play pause unmute mute scroll to content break free from groupthink businesses suffer from groupthink even when they claim to embrace disagreement and dissent we are frequently very hostile towards different perspectives and the people who hold them the human condition is wired for agreement and conformity we all have a deep seated desire to fit in even those and sometimes especially those who profess how much they seek to stand out we care about what other group members think about us a lot contact us this makes groupthink a natural consequence of group decision making the quest for harmony in a group impedes its cognitive processes and culminates in suboptimal decision making better choices are ruled out too quickly because of the urge to reach agreement well functioning organisations and societies embrace a wide range of perspectives some of the most profound advances in knowledge have come from those who were thought to have extreme even crazy views at the time consider the monumental shifts brought by outliers like galileo and einstein they remind us that human knowledge does not advance linearly and sometimes a paradigm changes dramatically businesses must embrace provocation to flourish recent articles fighting for a fair and free future conflict resolution and reconciliation fundamental attribution error the provocation people in the press praise for the provocation people topics beliefism business embrace endorsement fae ideas innovation insight leadership press teams the provocation people log in entries feed comments feed wordpress org find our privacy policy here copyright 2026 the provocation people designed by wpzoom