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yougov research reality skip to main content us australia france germany italy spain singapore united kingdom public data explore yougov s freely accessible data discover our public data featuring a diverse range of survey results articles trackers and popularity rankings from the latest political surveys to in depth analysis find out what the world thinks business economy digital technology media entertainment arts culture health science international politics current affairs retail consumer society sports travel transport all topics for business helping the world s most recognised brands media owners and agencies get intelligence from our ever growing source of consumer data on 29 million registered panel members in 55 markets research reality explore surveys self serve surveys serviced surveys custom research plan audience intelligence free profiles lite profiles activate campaign activation audience data track brands campaigns free brandindex lite brandindex custom trackers yougov for business sign in members i take surveys and earn points as a member of the yougov panel sign in as a member business i access yougov products and services as a business sign in as a client sign up members join millions of others in sharing your opinion on politics sport and more sign up as a member business access audience intelligence brand tracking and research about your sector sign up as a client public data explore yougov s freely accessible data for business helping the world s most recognised brands media owners and agencies sign in sign up public data explore yougov s freely accessible data discover our public data featuring a diverse range of survey results articles trackers and popularity rankings from the latest political surveys to in depth analysis find out what the world thinks business economy digital technology media entertainment arts culture health science international politics current affairs retail consumer society sports travel transport all topics for business helping the world s most recognised brands media owners and agencies get intelligence from our ever growing source of consumer data on 29 million registered panel members in 55 markets research reality explore surveys self serve surveys serviced surveys custom research plan audience intelligence free profiles lite profiles activate campaign activation audience data track brands campaigns free brandindex lite brandindex custom trackers yougov for business sign in members i take surveys and earn points as a member of the yougov panel sign in as a member business i access yougov products and services as a business sign in as a client sign up members join millions of others in sharing your opinion on politics sport and more sign up as a member business access audience intelligence brand tracking and research about your sector sign up as a client find jeffrey epstein ending the shutdown launch a survey the birth rate ufos and aliens the 2028 election latest economist poll trump s second term brand tracking the economy cbs polls yahoo polls newsletter research services daily chat drag or scroll left for more categories featured entertainment politics society consumer international travel more president trump s second term job approval rating congressional ballot voting intention children young adult fiction books ranked by popularity in the us 1 the cat in the hat 79 2 charlotte s web 74 3 winnie the pooh 73 4 curious george 72 5 horton hears a who 70 view full list donald trump slumps on job approval among independents how donald trump s job approval now compares to this point in his first term and how he s doing with independents americans are divided about whether congressional districts are drawn fairly what share of americans think their congressional districts are unfairly drawn and how many are ok with partisan gerrymandering as retaliation michelle obama the 293rd most popular and the 62nd most famous all time person fame 95 popularity 55 do you think that the number of children being born in the u s is who do you think benefitted more from the deal reached by congress to fund the government and end the shutdown trusted by the world yougov solutions help the world s most recognized brands media owners and agencies research reality using the biggest most connected proprietary panel yougov has a global reach and connected data capabilities which has enabled us to integrate their data at a respondent level into our data and tech platform converged in markets around the world dan hagen global chief data technology officer havas media network london case study bonnie brittain member of the panel us their surveys are thought provoking and current not only do i give my opinion but i learn something new i enjoy their surveys their reward system is very good also testimonial this was a great collaboration between mfuse and yougov the speed with which the project was delivered was unprecedented and ensured we could deliver to a very tight client timetable neil shah partner of digital media and technology at mfuse case study lisa member of the panel us yougov surveys are interesting and informative i have been a member for years and i enjoy participating in each survey that is conducted then to be able to redeem your points for gift cards is great testimonial how allison partners used audience insights to inform tiktok s campaign launch with yougov realtime case study yougov stands apart its data has been analyzed by third parties used by academics and found to outperform other nonprobability data media quote from new york times rhonda member of the panel us i thoroughly enjoy the surveys they are not biased at all the questions lend to my belief that they truly want honest answers from all sides of the spectrum in order to get the most understandable and unbiased results i appreciate that on a survey forum testimonial the yougov cambridge centre for public opinion research is a joint research centre run by yougov and the cambridge university polis department which promotes in depth collaboration between pollsters and academic experts partnership with yougov s rapid pre test capabilities we are able to gain a valuable understanding of consumer sentiment so we can make data informed strategic marketing decisions before the ad launches on tv clare white head of marketing communications case study yougov s brand tracking let us quickly accurately and objectively show the positive brand impact that our fifa world cup advertising partners obtained dan urban vice president of ad sales research fox sports case study the best survey app ever at the heart of yougov is a global online community of 26m people sharing their opinions daily our members say our surveys are interesting our app is easy to use they appreciate the rewards and love seeing their opinions reported around the world join the community trustpilot company about our team methodology careers investor relations modern slavery act faqs support public data license contact us global sites australia france germany italy singapore spain switzerland united kingdom company about our team methodology careers investor relations modern slavery act faqs support public data license contact us global sites australia france germany italy singapore spain switzerland united kingdom copyright 2025 yougov plc all rights reserved privacy and cookie policy terms and conditions do not sell my info consumer health data privacy policy