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the toy book the official trade publication of the north american toy industry skip to content search news toy news retail financial people the licensing book toy book canada toy book latin america toy book international entertainment movies tv video games books product launches the action aisle creative corner building exploring collectibles imagination station adorable fashionable adventurous shared adventures heated battles impulse novelties let s play outside pets cute cuddly collectible playful preschool the learning lab stem mesh toy adjacent trading cards driven to play trade shows events awards astra marketplace academy ces licensing expo spielwarenmesse toy fair toyfest toy insider events the magazine latest issue features back issues from the archives features talkin toys backstory commentaries guest feature state of the industry awards 2027 program 2026 winners 2025 winners stock this by category action figures arts crafts activities construction collectibles costumes roleplay dolls impulse novelties infant toddler pets plush preschool stem toy adjacent trading cards the toy report subscribe resources about us pulse of play awards editorial calendar advertising stock this submissions toy industry trade show live event calendar contact press privacy policy terms conditions to search this site enter a search term latest issue volume 42 no 5 fall toy licensing preview the toy industry s fall travel season is about to kick into high gear and the toy book s latest issue is packed for the trip this one sets the stage for the la fall toy previews and ble with an early look at toys and games headed to shelves in 2027 read the magazine what s new lionel racing rolls out limited kyle busch tribute hauler october 10 2026 1 catherine wood takes the lead on mattel s global dolls business october 9 2026 1 exclusive exclusive sesame street friends fun invites young gamers to the neighborhood october 9 2026 3 m avalon hill makes waves with new sea turtle board game october 9 2026 1 ladybug and cat noir suit up for live action miraculous series october 8 2026 1 mattel teams up with serena williams for new barbie doll october 8 2026 2 m nycc ancientz brings howard quiggly chang s sci fi collectibles to walmart com october 8 2026 1 hasbro opens new wizards of the coast studio in montréal october 8 2026 1 the glo companies adds sesame street stories to light up library october 8 2026 1 people of play celebrates star wars anniversary at tagie awards october 7 2026 1 nycc the toy industry takes over new york comic con 2026 october 7 2026 9 m hasbro scores master toy license for messi and the giants october 6 2026 1 toy news off lionel racing rolls out limited kyle busch tribute hauler the made to order nascar collectible follows a celebration of life at charlotte motor speedway with a portion of proceeds supporting the samantha and kyle busch bundle of joy fund october 10 2026 1 off catherine wood takes the lead on mattel s global dolls business the warner bros discovery veteran will oversee barbie american girl monster high polly pocket and the company s broader dolls portfolio october 9 2026 1 exclusive exclusive sesame street friends fun invites young gamers to the neighborhood the brand new title encourages preschoolers to explore sesame street with beloved characters october 9 2026 3 m off avalon hill makes waves with new sea turtle board game tideward will be available to demo ahead of release at spiel essen 2026 october 9 2026 1 off ladybug and cat noir suit up for live action miraculous series see saw films will transform the fan favorite series into a brand new format october 8 2026 1 off mattel teams up with serena williams for new barbie doll the doll honors one of the tennis champion s most legendary wins october 8 2026 2 m off nycc ancientz brings howard quiggly chang s sci fi collectibles to walmart com the artist behind hundreds of classic teenage mutant ninja turtles figures is taking his original ancientz ip to mass retail with a seven character launch this fall october 8 2026 1 off hasbro opens new wizards of the coast studio in montréal the 35 518 square foot hub will focus on dungeons dragons and digital games with plans to grow to roughly 200 employees by 2028 october 8 2026 1 off the glo companies adds sesame street stories to light up library the partnership marks the platform s largest licensing collaboration to date october 8 2026 1 off people of play celebrates star wars anniversary at tagie awards the ceremony honors toy industry icons and 50 years of star wars october 7 2026 1 off nycc the toy industry takes over new york comic con 2026 from major product reveals and professional programming to a spider man world record attempt new york comic con is packed with toy industry action october 7 2026 9 m off hasbro scores master toy license for messi and the giants adidas penguin random house and panini round out the series starting lineup october 6 2026 1 pages 1 2 3 4 5 6 7 8 9 10 11 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be left unchanged enter your email address submit δ latest news 2 m lionel racing rolls out limited kyle busch tribute hauler 2 m catherine wood takes the lead on mattel s global dolls business 2 m exclusive sesame street friends fun invites young gamers to the neighborhood see more partners allies latest issue the fall toy licensing preview issue 5 m ble license to thrill trends to watch in 2027 3 m toyfest x the reunion in this house everybody wins 3 m play with purpose the legacy effect read this issue featured articles the toy book magazine subscribe to the toy report newsletter subscribe now hot issue 2 imagination at work behind the desk with 9 to 5 warriors 2 new in town the office of tiffany birdsong takes flight 2 a storyteller s journey jordan gershowitz read this issue from the editor the licensing book stock this new toys games ages 6 msrp 45 serena williams barbie signature doll mattel full details ages 3 msrp 17 99 luna storytime disney princess friendship stories 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