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the media leader news analysis opinion and insight for media and advertising professionals adwanted uk adwanted uk a_ logo news agencies audio cinema gaming magazine out of home press retail media social media sustainability tv opinion omar oakes jan gooding laurence green nicola kemp nick manning phil rowley raymond snoddy career leaders strategy leaders podcast features the media plan interviews fishbowl the media leader podcast video watch videonet events about us news analysis opinion and insight for media and advertising professionals three steps to save publishers from ai working through these steps will not be easy and will be vigorously opposed by ai businesses which will claim this is an attempt to stifle innovation but this approach isn t anti ai it s anti theft says the co founder of the movement for an open web prime video attracts new advertisers to uefa champions league advertisers from across the automotive financial services lifestyle and travel sectors have been drawn to the platform keen to capitalise on the championship the brief tuesday 24 february trump calls on netflix to fire board member walmart sees success with ai and more welcome to the brief the media leader s round up of media news is this the year programmatic gets simpler deep ai integration and the coming together of buy side and sell side will cure many advertiser and publisher headaches without sacrificing sophistication says pubmatic s chief revenue officer how to choose a programmatic partner without giving away the keys the co founder of limelight sets out a practical way to choose a programmatic partner one that helps you curate quality supply prove value to buyers and adapt as identity channels and measurement keep shifting advertisement the media leader sign up now receive weekly round ups of the latest comment opinion and media news direct to your inbox opinion an image to define the monarchy raymond snoddy it has been quite the week for press photography and there s nothing like a well laid out and illustrated page of print to showcase iconic imagery says ray snoddy the measurement debate tv really needs to have jason brownlee audience measurement matters but it is not where the budget battle is being lost says the founder of media research and econometrics agency colourtext the future of agencies the hidden cost of designing for ai omar oakes ai is reshaping how brands are discovered ranked and recommended if agencies design for algorithms before audiences they risk diminishing the very influence they claim to sell industry news the brief wednesday 25 february paramount makes higher bid cbs loses a contributor and itv and disney extend deal why do so many ai company websites feel wrong the overlooked storytelling problem in the age of ai ooh reports highest ever annual revenue in 2025 inside the anonymous group of senior leaders warning of advertising s moral failing with inside track s ned younger the brief monday 23 february a new bidding consortium for the telegraph dentus and wpp walk and more the brief friday 20 february omnicom earnings spotify updates ad exchange sony sends cease and desist letter to bytedance will ai companies embrace ad models perplexity and anthropic step away as openai doubles down the brief thursday 19 february havas earnings barb 2025 annual report snapchat launches creator subscriptions data analysis the measurement debate tv really needs to have rajar q4 2025 heart breakfast remains top commercial show after reporting strong growth iab launches measurement advisory board in push for measurement solutions the brief wednesday 17 december trump sues bbc for 10bn wpp considers pinterest trends public rejects labours ai plans and more data snapshot data led charts from across the uk media landscape find out more about the uk s most comprehensive aggregator of media data arrange a demo digital listening keeps on rising 24 february 2026 2026 will be a strong year for bvod 4 february 2026 our next event upcoming event the future of tv advertising global the leading international tv advertising event for over 15 years the future of tv advertising global is widely recognised as the most influential insightful and informative two days of content dedicated to the global tv advertising industry you can expect visionary thinking strategic detail and operational implementation from over 1000 global leaders who make things happen across 30 countries share learn and network with our community of broadcasters and operators advertising agencies brands tv ad tech and more you can find out who attends here 9 10 december 2025 more on events contact us 44 20 7420 3252 email protected london 114 st martin s lane london wc2n 4be uk new york 286 madison ave suite 1602 new york ny 10017 usa paris 13 rue la fayette 75009 paris france 2026 mediatel limited trading as adwanted uk legal hello we have downloaded cookies on your device some of these cookies are essential for the website to function others are 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