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description=App localization is the process of adapting an app’s functionality, interface, and marketing to suit foreign domains. Mobile app usage worldwide is increasing which makes localizing your app especially important.;

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what is app localization app localization definition unity games industry resources community learning support pricing develop unity engine build 2d and 3d games for any platform collaboration collaborate and iterate quickly with your team download unity plans and pricing deploy multiplatform discover 25 platforms unity supports liveops post launch insights and live game ops grow user acquisition get discovered and acquire mobile users in app purchase manage iap across stores and d2c monetization connect players with the right games advertise with unity monetize with unity use cases mobile games build grow mobile hits with unity indie games ship big games with small teams xr games launch xr games across platforms multiplayer games simplify multiplayer game development use cases 3d collaboration build and review 3d projects in real time immersive training train in immersive environments customer experiences create interactive 3d experiences human machine interfaces hmi develop 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trainers new to unity getting started kickstart your learning unity essential pathways new to unity start your journey how to guides actionable tips and best practices education for students kickstart your career for educators supercharge your teaching education grant license bring unity s power to your institution certifications prove your unity mastery support options get help helping you succeed with unity success plans reach your goals faster with expert support faq answers to common questions contact us connect with our team download unity get started back to glossary glossary term app localization what is app localizaiton mobile app usage worldwide is increasing which makes localizing your app especially important app localization is the process of adapting an app s functionality interface and marketing to suit foreign domains localization helps broaden your net and reduce friction across geos for example if you re targeting a french audience bear in mind french people generally have low english proficiency relative to other european countries and so you should include a french description of your app in the stores a french version of your app itself and ad creatives translated to french how to localize your app advertising app content update your app to fit the country s tastes especially if there is a relevant cultural gap translate all text into local languages and remember that culturalization goes beyond the written word and includes images and feel local seo mobile app localization is not confined to the app itself make sure potential customers can find you easily and keep in mind which search engines are popular in the geo you are localizing in for example google is banned in china app file size matters much of the world does not have access to stable wi fi or powerful cellular data if the app file is too large people in some geos will simply not be able to download your app app store local optimization the app stores ecosystem can have a lot of fragmentation because there are tons of different store options for example google play is not available in china know the store that s right for the geo you are targeting ip protection check in on your trademarks and copyrights and make sure they can be extended to the country you are targeting mobile app localizaiton for ios and android ios app localization you can change the xcode default state to whatever language you want the base lproj is the localized directory inside your project for your base language and as you add new languages more of these folders are created android app localization for android apps you will change the string into different languages make a new folder under res with name values local where local is replaced with the region you are localizing to once that folder is made you can copy the strings xml to the folder you have created and change its contents to the language you are localizing to app localization services ironsource s aura will work with you to localize your app marketing and set it up for success in whatever geo you ll be in aura connects app developers with more than 130 million users across more than 45 countries and localizes the device experience with country specific apps content and interfaces and gets support for more than 80 languages related terms app active users app active users are called such when active users access an app within a given period of time whether it be on a daily weekly or monthly basis learn more app ltv ltv or lifetime value is a key metric which estimates the revenue a single user generates throughout their lifetime using an app ultimately ltv predicts a user s monetary value over time learn more oem advertising in the mobile industry original equipment manufacturer oem refers to companies or people who manufacture their own phones in their own factories learn more language english 日本語 français português 中文 español русский 한국어 tiếng việt social currency usd brl cny jpy krw usd eur purchase products unity ads unity asset store resellers education students educators institutions certification learn skills development program download unity hub download archive beta program unity labs labs publications resources learn platform community documentation unity qa faq services status case studies made with unity unity our company newsletter blog events careers help press partners investors affiliates security social impact inclusion diversity contact us copyright 2026 unity technologies legal privacy policy cookies do not sell or share my personal information unity unity logos and other unity trademarks are trademarks or registered trademarks of unity technologies or its affiliates in the u s and elsewhere more info here other names or brands are trademarks of their respective owners