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your app has a solid marketing strategy for promotion how to promote an app there are many ways to promote an app at every level of the app s lifetime it is important to create a marketing strategy that hits all of these levels in order to promote to the fullest launch know your target audience use services like app annie to research other apps in your genre and make a note of their demographics competitive analysis will help you set benchmarks for your kpis like the ctr and cvr for your ad campaign test marketability run a few creatives and measure their ipms app promotion website and or blog build an online presence to boost your credibility social media content is king and you want to provide your users valuable information relevant to your app s purpose on a regular basis user acquisition through aura from dynamically preloading your app on new mobile devices to native ad placements throughout a device s lifecycle app marketers are finding aura to be an increasingly valuable user acquisition channel apple search ads campaigns running campaigns directly on the app store with apple search ads is another way to boost your app promotion in fact each week 600 million people go to the app store with the intention of downloading apps and 65 of downloads occur directly after a search on the app store email marketing the key to running impactful newsletter campaigns is providing value think about what your target audience will find useful and interesting drive downloads strong call to action on full screen offers delivered through the aura platform make sure there isn t an overwhelming amount of copy good icon a good icon for your app is important both on the ios app store and play store page and especially when advertising through aura s setup wizard placement which allows users to install your app from a list of suggestions while setting up their new phones include app screenshots and videos through aura s full screen offers and smart notifications an effective way to reduce friction to install is by giving users an inside peek add foreign languages localization helps broaden your net and reduce friction across geos how to promote an ios app vs an android app first and foremost you have to understand the differences between the app store for ios and google play for android you should not apply the same assets to both here is what you should focus on however ios is a closed ecosystem and its distribution platform is limited meanwhile android offers dozens of promotion options other than google play now what look at third party app stores on android to promote your app to a niche group of users diversify and launch on multiple channels in the android market don t only run ad campaigns on social media channels but also with technology partners that distribute apps via oem and carrier partnerships with android devices like aura work with a partner that can provide access to your niche demographic and knows the ins and outs of your consumers finding the best app promotion strategy for you traditional ad sources such as social media and email marketing are free and internal within your own company but can limit promotional opportunities if you have the available resources and steady cash flow partnering with experts such as aura on paid ad campaigns can improve roi and profit long term related terms app ltv ltv or lifetime value is a key metric which estimates the revenue a single user generates throughout their lifetime using an app ultimately ltv predicts a user s monetary value over time learn more app active users app active users are called such when active users access an app within a given period of time whether it be on a daily weekly or monthly basis learn more app localization app localization is the process of adapting an app s functionality interface and marketing to suit foreign domains mobile app usage worldwide is increasing which makes localizing your app especially important learn more language english 日本語 français 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