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mobile user acquisition channels for app downloads unity games industry resources community learning support pricing develop unity engine build 2d and 3d games for any platform collaboration collaborate and iterate quickly with your team download unity plans and pricing deploy multiplatform discover 25 platforms unity supports liveops post launch insights and live game ops grow user acquisition get discovered and acquire mobile users in app purchase manage iap across stores and d2c monetization connect players with the right games advertise with unity monetize with unity use cases mobile games build grow mobile hits with unity indie games ship big games with small teams xr games launch xr games across platforms multiplayer games simplify multiplayer game development use cases 3d collaboration build and review 3d projects in real time immersive training train in immersive environments customer experiences create interactive 3d experiences human machine interfaces hmi develop interactive 3d embedded systems industries manufacturing achieve operational excellence retail transform in store experiences into online ones automotive boost innovation and in car experiences see all industries technical library documentation official user manuals and api references developer tools release versions and issue tracker roadmap review upcoming features glossary library of technical terms insights case studies real world success stories best practice guides expert tips and tricks demos demos samples and building blocks all resources what s new blog updates information and technical tips news news stories and press center community hub discussions discuss problem solve and connect events global and local events community stories made with unity showcasing unity creators livestreams join devs creators and insiders unity awards celebrating unity creators worldwide for every level unity learn master unity skills for free professional training level up your team with unity trainers new to unity getting started kickstart your learning unity essential pathways new to unity start your journey how to guides actionable tips and best practices education for students kickstart your career for educators supercharge your teaching education grant license bring unity s power to your institution certifications prove your unity mastery support options get help helping you succeed with unity success plans reach your goals faster with expert support faq answers to common questions contact us connect with our team download unity get started mobile user acquisition start growing your game with high quality users reach players who want to engage for the long term with unity s powerful mobile user acquisition solutions solutions success stories resources faqs solutions solutions success stories resources faqs unity ads get your game discovered by high quality users who want to play for the long term tap into global audiences and optimize your campaigns for return on ad spend roas retention or scale with unity ads powered by vector learn more tapjoy from unity s offerwall expand your ua strategy with the offerwall an ad unit that acts like an opt in rewarded marketplace the best part you only pay when users complete offers so you get loyal users cost effectively learn more aura reach billions of app users right on their devices work with top telecom operators and manufacturers to incrementally scale with users on more than 1 billion mobile devices worldwide learn more unity ctv convert stream watchers into high value players with unity ctv you can access streaming audiences and transform them into active users of your app or game start boosting your app s visibility and driving meaningful growth with this untapped market learn more unity playworks attract players who ll love your game with unity playworks build and test high impact interactive playables and end cards directly in the unity engine using your existing gameplay with the playworks plugin or using unity playworks video templates learn more top studios and publishers choose unity for their user acquisition unico studio learn how unico studio leveraged unity ads powered by vector to increase scale for their titles by over 4x read more survival games ltd see how survival games ltd increased unique iap purchases 5x by scaling with high quality players using the ironsource ads iap roas optimizer read more falcon games discover how falcon games uses the tapjoy from unity offerwall to engage high quality users and scale their top titles read more unity ads powered by vector has transformed how we scale on ios and android with vector all in hole surpassed previous spend and made unity a top performing network for our game naveen mewani homa vp growth at homa unity ad design studio level up your creative strategy with unity experts who understand how to create ads that convert high value users into players access consultations that go from storyboard to production including ready to use creatives and playables contact us get all the knowledge you need to grow your game get top industry tips and best practices for scaling your mobile app business learn more frequently asked questions what ad formats are available for user acquisition campaigns you can run high impact campaigns using a variety of formats designed to drive engagement and installs video ads the core format for both platforms on ironsource you can enhance these with interactive end cards iec or carousel end cards displaying multiple images like app store screenshots playable ads interactive ads that let users try your gameplay before downloading these are highly effective for qualifying users and improving retention interactive video a format where users actively participate in the video or choose options displayed on screen how do i set up a user acquisition campaign once you ve created a unity id both unity ads and ironsource ads offer a streamlined process for getting your ua campaign up and running fast watch how to get started with unity ads here and ironsource ads here unity ads https www youtube com watch v 9w8qwrdnsvk iads https developers is com ironsource mobile general campaign setup 3 step 1 what targeting options are available for reaching the right audience to reach the right audience unity combines advanced machine learning with flexible manual controls our primary engine unity ads leverages unity vector ai which is designed to leverage data from across the unity ecosystem to drive growth built to connect the right players with the right games vectorusing unique insights to deliver smarter matching and better long term results for our advertisers for performance scaling you can activate automated optimizers specifically the roas optimizer for revenue targets or the event optimizer tcpa for engagement goals which adjust bids in real time to maximize your returns these automated tools are complemented by standard targeting options allowing you to manually refine your audience by geography device and connection type as needed how do i track the performance of my user acquisition campaigns both unity ads and ironsource ads offer dedicated campaign dashboards and report builders so you can analyze and view key performance metrics over time can i use third party tracking or attribution for ua campaigns yes both unity ads and ironsource support major mobile measurement partners mmps such as appsflyer adjust singular kochava and branch connect your account via the dashboards or supply the tracking urls during campaign setup find further mmp integration guidance here https docs unity com en us grow acquire partner integration language english 日本語 français português 中文 español русский 한국어 tiếng việt social currency usd brl cny jpy krw usd eur purchase products unity ads unity asset store resellers education students educators institutions certification learn skills development program download unity hub download archive beta program unity labs labs publications resources learn platform community documentation unity qa faq services status case studies made with unity unity our company newsletter blog events careers help press partners investors affiliates security social impact inclusion diversity contact us copyright 2026 unity technologies legal privacy policy cookies do not sell or share my personal information unity unity logos and other unity trademarks are trademarks or registered trademarks of unity technologies or its affiliates in the u s and elsewhere more info here other names or brands are trademarks of their respective owners