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tobias van schneider creative direction house of van schneider house of van schneider new york city bklyn repertoire essentials essays the weekly créativité mixtapes books quotes narrative the praxis artifacts photo archive back to homepage join my newsletter 01 essentials 02 essays 03 mixtapes 04 the praxis 05 artifacts 06 photo archive more hovs reading recommendations inspiring quotes the hovs museum essentials essays mixtapes books quotes the praxis artifacts photo archive i create therefore i am design praxis est 2000 new the desk is live essays on design work and life read now the desk is live essays on design work and life read now i m the founder creative director at hovs a studio that builds and runs its own products and occasionally works with partners such as nasa jpl to brand their space missions currently growing mymind my peaceful escape from the chaos of the internet i m also the co founder of semplice and carbonmade which have been serving the creative community for more than two decades hovs believes in brands and products that have a point of view take a look at some of our work tobias van schneider founder hovs hovs building a retro futuristic interpration of the original bmw airhead brand identity product design in collaboration with my friend seba oneyedeer we reimagined the classic bmw r100r airhead through a retro futuristic lens every element from the front fairing to the upholstery and tail was custom designed from the ground up the bike maintains its clear identity as a bmw airhead but with an unexpected twist that only those with a keen eye for design might fully appreciate vie w project details detail of the custom fabricated tail section custom badge design nasa branding nasa s mission to jupiter s icy moon europa brand identity product design once again nasa asked hovs to brand its latest mission to space this time to find out if jupiter s moon europa has habitable conditions for life we designed the logo to reflect the clipper s orbit of jupiter in which it will dip in and out of jupiters dangerous radiation zone to collect samples from the icy moon europa another hovs logo in space 1 8 billion miles deep vie w project details the mission type identifier on the launch rocket the additional text identifier mymind building a peaceful oasis within the chaos of the internet brand identity product design mymind is the first and only extension for your real mind it s one private place to save everything you care about online beautifully visualized and organized with the help of artificial intelligence i co founded mymind and manage the product design branding and growth visit mymind com a better place for everything the thinking guy our beloved mymind logo nasa designing an identity for the mars 2020 perseverance rover mission brand identity product design for the 2020 mars rover launch nasa commissioned hovs to design a symbol celebrating both the legacy of space travel and the energy of this new mission at once the rover in abstract and blocks reaching to the sky the logomark worked as well on nasa gear as it did on the rocket ship visit the case study the mission type identifier on the launch rocket the additional text identifier semplice the modern creative portfolio system with an old school heart brand identity product design the world s leading creatives use semplice to build custom portfolios from scratch i co founded semplice and i m responsible for creative direction product design branding and marketing it s an ever evolving tool website backend and creative community helping designers build with pride visit semplice com the semplice content editor semplice custom ui elements featured essays from the desk blog dear young designer breaking the algorithm where are our design heroes ad astra a movie poster for brad pitt s cinematic venture into deep space graphic poster design the setting deep space the actor brad pitt the request design a poster for the film our work plays with white space and the acronym los meaning loss of signal while our designs were not ultimately the final poster it was an honor to have our work considered for this film details of the typography signal lost in space custom sneaker hand made with love and tears by me inspired by virgil abloh photograph of a beach in iceland it felt like being on another planet the sand is black due to the volcanic ashes poster designed for one of my essays badge design to celebrate 80th anniversary of jpl the founding agency of nasa designed in collaboration with verena michelitsch exploratory book cover design featuring photograph from barcelona macba architecture photograph of ferrari upstate ny custom sneaker hand made by myself nasa inspired find more at vanschneider com custom sneakers limited edition sweatshirt designed by yours truly in collaboration with unsplash only 500 were ever made and all sold out custom sneaker hand made with love and tears by me inspired by virgil abloh poster designed for one of my essays exploratory book cover design featuring photograph from barcelona macba architecture custom sneaker hand made by myself nasa inspired find more at vanschneider com custom sneakers photograph of a beach in iceland it felt like being on another planet the sand is black due to the volcanic ashes badge design to celebrate 80th anniversary of jpl the founding agency of nasa designed in collaboration with verena michelitsch photograph of ferrari upstate ny limited edition sweatshirt designed by yours truly in collaboration with unsplash only 500 were ever made and all sold out carbonmade helping creatives show off their work since 2005 brand identity product design carbonmade is an institution in the creative community powering more than 2 million portfolios since before twitter and the iphone existed i came on board as partner in 2018 and led carbonmade through a complete redesign and rebrand i now manage carbonmade s product design and identity visit carbonmade com show off your work with carbonmade the carbonmade interface memomi reinventing the luxury shopping experience with a new high end digital mirror advisor creative director memomi created the world s first digital mirror software platform called memory mirror i overseeing the user experience brand creative and ever evolving product design memomi launched with partners such as intel ibm sony and panasonic and now appears in high end stores like neiman marcus visit memomi co the memory mirror memomi logo the smart mirror in action business cards designer for myself hovs printed and designed back in 2012 a skateboard made out of marble a concept print ad for semplice com app design for wave meditation photograph of apartment towers in singapore custom beard oil formulated and designed by hovs in collaboration with beardbrand house of van schneider necklace concept featuring the hovs logo photograph of classic porsche business cards designer for myself hovs printed and designed back in 2012 print ad for semplice com photograph of apartment towers in singapore house of van schneider necklace concept featuring the hovs logo a skateboard made out of marble a concept app design for wave meditation custom beard oil formulated and designed by hovs in collaboration with beardbrand photograph of classic porsche 3 rooms creating a transportive digital art gallery that celebrates the early internet brand storytelling webdesign it started when we commissioned artist jesperish to create three pieces of artwork incorporating the hovs identity then it became bigger we designed and built three rooms works of art in themselves in 40k pixel resolution to feature each piece of art why for pure fun curiosity like the good old days visit three rooms the hovs museum experience room nr 3 the paradise spotify designing a music brand and product for millions of loyal users around the world brand identity product design i worked for three years on the spotify brand and product design guiding spotify through a major rebrand as the company tripled in size to more than 80 million users i also worked on the spotify innovation team establishing and implementing spotify s first design guidelines and designing future products the new spotify desktop experience the new spotify mobile app photograph of the aqua tower chicago 2018 business cards for my old design studio called photograph of porsche rauwelt edition house of van schneider 2023 badge branding for my old design studio called poster designed for the official nasa mars 2020 mission the mymind guy our mascot and logo for mymind com sneaker sculpture made out of metal mesh drone photograph of the famous skatepark at venice beach in la photograph of the aqua tower chicago 2018 photograph of porsche rauwelt edition branding for my old design studio called the mymind guy our mascot and logo for mymind com drone photograph of the famous skatepark at venice beach in la business cards for my old design studio called house of van schneider 2023 badge poster designed for the official nasa mars 2020 mission sneaker sculpture made out of metal mesh thank you for visiting the house threerooms color inspiration newsletter instagram linkedin twitter instagram linkedin twitter