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description=Jonny von Wallström is a Swedish documentary director. Films on Netflix and SVT, shown at IDFA and Hot Docs, and long-form stories for brands like Craft Sportswear and Scania.;

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jonny von wallström director jonny von wallström films craft about contact documentary director jonny von wallström i follow real people i stay until the story shows up my films are on netflix and svt and i make long films for brands see the work selected moments 2011 2025 my films some are for tv and festivals some are for brands i make them all the same way i find a person i stay close i let the story lead more work creative partner craft sportswear with craft since 2019 indie film lost its home i saw it move to youtube so i went there too i became a youtuber it gave me a place to play and try new things then brands came i started with craft sportswear in 2019 on a film in 2023 i began to make their youtube channel i was like their head of youtube we made more than 30 short films about runners tommy rivs in new york a woman who smoked for 20 years a runner no one knew on the podium at ccc now we make shorts too over 60 000 people follow the channel now what i do for brands youtube creative director strategy and story in one person long films and shorts real people with the brand inside the story 01 read the platform i study the numbers and the people behind them why do they click why do they stay 02 find the audience i look for where your people really spend time on youtube 03 shape the idea a story built for how people watch 04 make it real people close up the brand lives inside the story 05 package it title thumbnail and the first seconds that is how a film gets found 06 learn repeat read the feedback make the next one better again and again at craft one year one number people watched our long films for about 3 minutes on our big documentaries we got it to about 7 this year the top of the funnel a good short every day my own ai tools help so the quality stays one problem at a time that is how a channel grows about i make films about people under pressure activists speedway riders puppy smugglers ultra runners my first film zero silence was about the arab spring it played at sheffield doc fest it was shown on svt arte and al jazeera the pearl of africa played at hot docs in toronto and at idfa netflix bought it it won a maggie award for journalism älskade smuggelhund was up for guldspaden sweden s big prize for journalism i started out taking photos then i filmed for other directors i watched how they worked then i began to direct documentary was the one place where i could do it all so i learned it all one step at a time from the best people around me i work the same way for brands and for tv right now i am editing dino road to f1 festivals hot docs idfa sheffield doc fest broadcast netflix svt arte al jazeera awards maggie award journalism up for guldspaden brands craft sportswear scania orio how i work renaissance man i can do every job on a film each one i learned from someone great so i know what each person on my crew needs 01 camera i started as a photographer then i filmed for other directors 02 light i learned light from the electricians who helped me on set 03 sound the sound on my first film was bad so i learned to do it right 04 edit i was a cameraman then my first paid edit was an ad for absolut vodka 05 color my films could not pay for a colorist so i taught myself 06 sound design i worked with the best sound designers in sweden and i learned from them small on purpose on big campaigns i work with a full crew but a true story needs a small team a small team can get close people forget the camera then they are real so the money goes to the story not the set that is the work i do for brands trust the filmmaker and you get something real now i build my own ai tools for telling stories they do the slow work i stay close to the people have a story write to me jonny vonwallstrom com i live just outside stockholm i work anywhere production company rough studios brand strategy strategiveckan jonny von wallström rough studios ab