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Text of the page (random words):
ting up your online store follow the steps outlined below 1 go to the greengeeks wordpress hosting and click the get started button on the page 2 on the next screen you can register a new domain name or use an existing one once you make your selections click the continue button on the bottom right note when registering a new domain try to use variations if the one you want is unavailable abbreviations or synonyms of words may be helpful 3 on the next screen fill out your account information while you can register as a business it s not necessary to start your hosting account 4 select your hosting plan this is done in monthly increments however it saves you money by registering your site for an extended period 5 enter your payment information you can use any visa masetercard discover or american express account to pay for hosting 6 click the create account get started button on the bottom once you create the hosting account you will need to install wordpress using the 1 click installer securing your website with https if you want to secure your customer information and improve the search engine optimization of the site you will need a secure socket layer certificate the ssl encrypts data and makes it safer for visitors to browse the website or use personal information to make a purchase such as credit card numbers you don t want to operate an online store without one speaking with one of our hosting specialists can help you get https enabled on your website step 2 setting up e commerce with woocommerce once you have activated your hosting and have installed wordpress it s time to look at some e commerce software to run the store these web based applications only require the visitor s internet browser to operate and can be viewed on almost any computer system and mobile device for wordpress one of the most popular plugins to use is that of woocommerce it delivers a wide array of tools to sell and is enhanced with other plugins to install woocommerce for wordpress follow the steps below 1 go to the plugins area of the wordpress admin panel and click the add new button on the top 2 search for woocommerce install and activate it 3 once you click the activate link you will be taken to a new page to set up the plugin click the let s go button to continue 4 the next screen shows what pages woocommerce is going to set up and why they are important click the continue button 5 choose the settings for your store locale this covers physical location currency type measurements for weight and product dimensions click the continue button once you ve made your selections 6 on the next screen select the check boxes for shipping and if you re charging sales tax click the continue button note some states in the us require sales tax charged to online sales within the same state as your business you will need this information available to correctly set the rate 7 choose your payment options woocommerce comes default with paypal stripe and forms of offline payments such as checks or cash on delivery select all of those you wish to use for purchases additional methods can be added later from the checkout settings control in the woocommerce area of wordpress click the continue button 8 in this last screen you have the option to allow woocommerce to collect data regarding your site to help developers create future material this is an optional choice otherwise click the create your first product button on the bottom left this will take you back to the wordpress admin panel when woocommerce is installed it will add two new controls on the left of the admin panel woocommerce and products these are used to manage your store and will show orders coupons reports and more information it s also important to note that you can directly buy extensions for woocommerce such as a way to include subscription payments bookings memberships and more whether you re selling tangible products or digital downloads this system as a wide range of functions to boost success step 3 finding products to sell another very important part of e commerce is having a product to sell after all no one can buy products from a store if it s empty there are many ways you can do this and most of them can be found online here are a few common methods of getting something to sell for your website dropship platforms a lot of people like the idea of using dropshipping to power their online stores it gives you access to inventory without needing the up front purchase of buying products however it can be full of pitfalls as you can inadvertently sell something to a customer that is out of stock from the dropshipper liquidation websites liquidation websites can be useful as you can get wholesale merchandise or used items for a low investment unfortunately these sites don t have strict guidelines about the quality of items you purchase a liquidation lot could be full of treasure or full of useless materials crafting products from home many site owners have a great deal of success by selling homemade goods if you are skilled in a craft you can make a fine living by building your own products and selling them the downside is that you have nothing to sell until you are done with the project wholesale organizations the internet is full of places you can get products for wholesale any industry you can think of there are suppliers for it however this usually involves a much higher investment and buying in heavy bulk may be the only way to turn a profit in some instances finding the best places to buy inventory is perhaps one of the most difficult parts when starting an internet business because there are so many available you need to spend time weighing all the options and choose those that are best for the business step 4 adding products to sell once you found something to sell it s time to add it to the site woocommerce makes this part as easy as adding content regular content in fact a lot of the features are quite similar to add a product to sell follow the below steps 1 go to the products control under woocommerce in the left admin panel of wordpress 2 select add product 3 enter the name of the product 4 in the text field input a product description woocommerce uses the same editing system the rest of wordpress uses so you ll have access to any plugins that modify the editor such as tinymce advanced or yoast seo note you don t want to flood the product description with too much text it may be wise to keep it between 100 and 300 words depending on the item 5 in the product short description area enter a more condensed version of the description this is the teaser text that is seen next to a product s thumbnail and only needs to piqué the interest of a buyer 6 next scroll down to the product data for the item 7 woocommerce allows you to choose virtual or downloadable products only check these if you are not selling tangible goods such as downloadable software or online graphics 8 general tab input the regular price of the product you can also set a sale price as well as a schedule for the item which is a great marketing method some time in the future however the sale price is an optional field 9 inventory tab from here you can set stock quantity status and backorders woocommerce comes with the ability to track stock quantity by clicking the check box next to manage stock 10 shipping tab set the dimensions for shipping a single item this includes weight box dimensions and shipping class if you have one set already the information in this area is to help estimate shipping costs 11 linked products tab woocommerce gives developers a way to link products together in order to upsell or cross sell merchandise you can also group specific items together to enhance internal marketing 12 attributes tab set the attributes of the products you re selling for example colors and sizes for clothing supported operating systems for software and supported phones for cases are all considered types of attributes 13 advanced tab the advanced area allows you to send notes to buyers arrange the menu order and enable reviews of the product these are all optional but keeping reviews enabled is helpful since most shoppers use this to make decisions when making purchases 14 next you want to select a product category this is found either by scrolling down or accessible on the right depending on how you have the columns in wordpress set for example a new hard drive could be placed in a category for hard drives 15 setting the product tags can help shoppers find similar products 16 upload the product image this image is the one wordpress will use to make thumbnails for woocommerce it will be your primary picture for the item 17 the product gallery is where woocommerce will assemble the images when a visitor clicks on an item this is where you would add pictures regarding the product such as displaying different angles 18 once all the product s information is placed click the publish button and it will become live on your store step 5 customizing the store s appearance customizing the appearance of your store is a way to set it apart and make it look unique however not all themes for wordpress support the use of woocommerce as a result you may have to change the theme or adapt your own to fit the store the reason why not all themes support woocommerce is because of how the plugin uses wordpress this includes things like hooks declarations and inputting specific content for the online store luckily there are several woocommerce supported themes through wordpress to install one that is compatible 1 go to the appearance area in the wordpress admin panel 2 themes should be the first selection that appears in this area click the add new button on the top left 3 search for woocommerce most of the themes that will be shown support using woocommerce on your site 4 find the one that fits your design ideas the most and install it 5 after activating the theme click the link to customize this will bring up the customizer in wordpress 6 depending on the theme you may have access to changing colors and many other attributes of the site to give it a unique style and visual appeal some may even offer a great deal of control such as selecting typography services and social links 7 once you have made all of the selections to customize your site click the save button on the top left 8 click the large x in the top left corner to return to the wordpress admin panel if none of the themes in wordpress are to your liking there is nothing wrong with taking to the internet and searching for woocommerce compatible layouts some of these are free while others will have more functionality at a cost step 6 improving the store with plugins and widgets widgets and plugins are a way to improve the functionality and customization of the website both wordpress and woocommerce have add ons that can provide a lot of functions below is how you can add these to your site and develop an experience customers will remember woocommerce extensions there are many extensions to choose from directly through woocommerce payment gateway additions shipping methods accounting marketing and more are available although most of these add ons require a purchase there are a few that can be added for free to access these extensions go to the woocommerce area of wordpress and click the extensions link wordpress plugins wordpress delivers a vast array of plugins that can be installed for just about any reason in fact a lot of private developers create plugins to work directly with woocommerce to make the system even more functional to install these 1 go to the plugins area of the wordpress dashboard and add a new plugin 2 search for woocommerce 3 this will bring up add ons that are related to woocommerce most of which are created by third parties for instance you can install multiple free gifts products per page stock management and more 4 find the plugin you want to add to the website install and activate woocommerce additions are nice but what if you want other features on the site this is where you would want to find plugins to accentuate the online store as a whole below are a few of the more common plugins you can install that will add greater control to your e commerce website wordfence security wordfence is a completely free security system that works exceptionally well when it comes to protecting wordpress although having the ssl on your site is ideal there is nothing wrong with improving the safety of the store yoast seo product descriptions and blogs can all use a bit of a boost when it comes to optimization yoast seo integrates with the editing system of wordpress and delivers a way to monitor the text you create for search engines tinymce advanced the editing system of wordpress can get you started but tinymce advanced adds far more functionality you can add tool bars formatting options and more from its drag and drop interface step 7 marketing your online store marketing is a vastly important role when building any online business although search engines will help driving some traffic you need to engage buyers on other platforms as well you can t expect to set up a store and just wait for shoppers to come in from google or bing social media social media plays a big part in marketing today this is because nearly 80 percent of the population in the united states has a social profile of some kind it is a great way to engage thousands of potential shoppers almost instantly it s also a great way to boost the online store s reputation email campaigns email is still one of the most cost efficient and easiest forms of marketing on the internet it can help engage previous shoppers while keeping the interest of new ones email marketing is such an integral part of business success on the internet many organizations such as mailchimp offer services to make this automated pay per click ads a pay per click campaign is when you post an advertisement but are not charged anything until someone clicks it your advertisement can be displayed 10 000 times and still not cost you a dime until someone visits the site there are many ways this is implemented ranging from facebook ads to google adwords using affiliates some systems will allow you to set up affiliate programs this is when you give others a percentage of sales they help you generate this is an effective way to engage a wider audience without having to do anything extra aside from sharing the sale essentially this turns fans of your site into marketers to boost your income discounts coupons and deals posting discounts coupons and deals can easily get the attention of the average shopper in many cases people will buy something they don t even need simply because they are getting it for less these are easy to share on social media email or even placed in shipping containers to encourage current customers to buy more products later blogging blogging about the niche of the business is a great way to engage customers people who visit...