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your online choices edaa nov dec jan 04 2021 2022 2023 success fail about this capture timestamps the wayback machine http web archive org web 20221204014821 https www youronlinechoices com edaa for internet users welcome to a guide to online behavioural advertising and online privacy on this website you ll find information about how behavioural advertising works further information about cookies and the steps you can take to protect your privacy on the internet this website is written and funded by the internet advertising industry and supports a pan european industry initiative to enhance transparency and control for online behavioural advertising see here for further details edaa for companies the programme is a self regulatory initiative aimed to foster transparency in the online advertising environment for all through delivering consumer facing information and control solutions with regard to how data is used for interest based advertising these solutions are self regulatory in nature and correspond to industry best practice they do not provide for or infer legal compliance including with gdpr which businesses themselves are responsible for and should not be seen as such though many companies may choose to adopt these self regulatory tools as part of a broader ecology of statutory and self regulatory solutions the cross industry self regulatory initiative was developed by leading european bodies to introduce pan european standards to enhance transparency and user control over data used for interest based advertising this type of advertising increasingly helps to support the cost of providing content free at the point of access to consumers and a range of services and applications that internet users can enjoy at little or no cost the self regulatory initiative is based upon a set of european industry self regulatory principles for data driven advertising and easaâ s bpr on oba how does this website work please select your location austria belgium flemish french bulgaria croatia cyprus czech republic denmark estonia finland france germany greece hungary ireland iceland italy latvia liechtenstein lithuania luxembourg french malta netherlands norway poland portugal romania slovakia slovenia spain sweden switzerland french german italian romansh turkey united kingdom copyright 2009 edaa