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pport resources pricing partners blog get a demo login product product overview move faster with an agile content platform content management system claim your content freedom with the world s most popular agile cms parse ly content analytics use data to understand improve and deliver your content commerce unify content and commerce with ease security and scale enterprise platform ensure the security reliability and management you need to scale headless cms unlock architectural flexibility without sacrificing content agility wordpress ecosystem leverage the best curated solutions plugins and expertise shopping for a new content management system know what to look for what to ask and what makes sense for your team get the agile cms buyer s guide resources blog keep up with the latest from wordpress vip resource library explore great content curated by the wordpress vip team case studies read what happens when top brands choose wordpress vip to drive business growth documentation learn the in s and out s of wordpress vip the agile content analytics and commerce platform partners get proven help from hand selected experts in enterprise wordpress running an agile cms and giving more people the keys to the publishing kingdom is how salesforce and its 2 000 strong marketing force keep up with constantly changing market forces watch the video support support overview find the best match for your business platform support make managing your agile cms a breeze application support get deep support into your custom code premier support augment your team with specialized expertise already a customer and need to contact our expert support team contact wordpress vip support pricing partners blog get a demo the agile cms buyer s guide need a new cms here s what to look for guide looking for a new content management system this document will serve as your guide to the evaluation criteria needed to shortlist potential platforms as technologies and markets become more crowded technology buyers need tools to evaluate often complex or confusing offerings to help you we ve highlighted key areas of consideration below content management ease of use for creators creators are the people across marketing digital design and content who bring digital experiences to life democratizing access to publishing tools and removing unnecessary gatekeepers enables you to stay on top of the market and drive growth difficult to use software limits creator empowerment and creates overhead keep the following in mind is the vendor s cms software already widely adopted easy to learn and easy to use are there widely available tutorial resources on the web does the vendor support visual editing and easy previews across multiple devices how robust is the library of prebuilt templates themes and assets for plug and play creation wordpress for example is easy to use and ubiquitous powering more than 40 of the web it offers the largest ecosystem of prebuilt assets for creators to leverage including the gutenberg block editor which provides easy visual editing developer community tech partnerships plugins and extensibility choosing from a menu is easier than creating from scratch content platforms with extensive communities empower teams to move quickly and save financially cmses should give you the flexibility to go from pre builts to custom assets ensuring agile delivery without compromising your vision keep the following in mind when creators need new features are there pre vetted plugins you can use off the shelf how easy is it to extend and customize your applications what apis does the vendor provide for integrations with other systems what is the learning curve for your developers will it be difficult to find developer talent familiar with the cms what technology and agency partnerships has the vendor curated does the vendor provide the flexibility to choose best in breed solutions or do they push customers to use in house favorites look for a solution that aligns developers and practitioners making it easy to connect systems and technologies with robust apis extensive plugins and a thriving developer ecosystem assess the quantity and quality of local user groups design agencies technical documentation plugins and integrations developer flexibility aligning developers with content creators increases in complexity as you scale a platform built on open technology will remove constraints while those with strong source control will empower your team to create without causing chaos combining the best of both worlds empowers developer teams with freedom flexibility and security keep the following in mind how does the vendor s source control work for developer teams with many contributors does the vendor use standard developer tooling such as git does the vendor have experience supporting customers with large development teams does their platform have features that enhance development at scale is customizing your application easy are your developers empowered with easy access to code look for vendors that provide both flexibility to code what you need while also the structure to operate large teams in sync like the strong and familiar source control provided by git assess whether their platform includes features built to empower developers like cli access user management proper publishing workflows and access control are necessary for large organizations especially regulated ones apis should let you easily customize access and workflows to your particular organization at scale keep the following in mind can users and admins create custom roles and scalable workflows for publishing development access control and other purposes does the vendor have customers with complex environments with thousands of contributors multiple countries subdivisions and business functions does the vendor platform support integrating employee data for permissions and access control look for a solution that supports organizations with tens of thousands of contributors across the globe omnichannel decoupled and hybrid delivery for years decoupled cmses were a market by themselves forcing organizations to use either the intuitive traditional platforms that creators loved or the decoupled solutions that were more developer friendly companies with web first delivery usually prefer traditional cms set ups given their easier editing and preview capabilities whereas decoupled setups make integrating multiple sources and multiple destinations easier today the advanced platforms offer hybrid solutions allowing you the flexibility to customize your publishing process keep the following in mind does the vendor support decoupled delivery traditional delivery or both sometimes known as hybrid headless does your business primarily deliver via web or other touchpoints and how many different sources of content will be integrated do your creators and marketers prefer decoupled or traditional delivery does the vendor provide adaptive content via parameters such as device type browsing history and location look for platforms built to be completely flexible optimizing content creation and delivery be it decoupled traditional or both seek platform features like adaptive media and others that enhance omnichannel delivery to ensure experiences that are consistently fast beautiful and high performing across all channels enterprise commerce commerce and content are the new power couple companies are learning that compelling content is driving how consumers buy engage with products and stay brand loyal commerce stacks are also complex with a mix of erps wmses omses pims and more leading platforms simplify implementation enabling agile deployment without sacrificing customization capabilities keep the following in mind how easy is it to create content with your commerce platform how easy is it to modify your commerce experience for example customizing a checkout flow how extensive is the set of ready to go and customizable features plugins and integrations that help you deliver your vision how experienced is the vendor s technical solutions partner or in house team how long does it typically take to implement the commerce platform look for vendors that have saas like implementation while retaining flexibility and access to code a strong technical solutions team or systems integrator partnership is a must assess the platform s ability to easily create and tweak content to match your vision while also providing depth of enterprise commerce functionality content analytics and optimization it s more important than ever to empower your creator teams with data they can use to inform content strategy optimize performance and prove how their content drives business growth don t work for your analytics make your analytics work for you keep the following in mind how easy is it for content creators to access deeper metrics that prove content value such as conversion attribution time on page and path analytics how long does implementation take and how many resources are required are available analytics specifically created for content use cases or are they geared to more general web results like page performance and page views does the vendor provide powerful product and content recommendations are search capabilities scalable to large deployments look for vendors that help you understand what drives performance without requiring a dedicated data analyst leading vendors provide value added features such as enterprise search capabilities that can handle data at scale and recommendation functionality for driving engagement platform infrastructure delivering meaningful content to users drives growth but the infrastructure required doesn t always scale infrastructure costs and limitations can seriously impact the total cost of ownership for your digital presence frequent roadblocks for organizations are hosts that can t handle spikes in traffic or infrastructure resellers who work in hidden fees and forced upgrades keep the following in mind how does the vendor handle temporary spikes in page views does a 3rd party vendor host any part of your solution and or data does the vendor own their infrastructure or are they reselling infrastructure from providers like aws gcp or azure is a cdn included with the platform platforms with a cloud based containerized infrastructure can scale to deliver billions of page views a priority should be put on vendors with experience working with globally operating clients and a vetted history of performance during high traffic events look for a built in cdn that caches content globally not only greatly enhancing delivery speed but also enabling api driven delivery customization to customer segments platform management managing software upgrades and security patches for a global portfolio quickly becomes complex and risky without a dedicated team or partner platforms that enable admin users to easily manage hundreds of sites greatly reduce the burden on you allowing you to focus on critical business initiatives keep the following in mind describe how cms core updates will be managed and deployed will the customer get to test updates and changes does the vendor support management of multiple sites from a single admin dashboard does the vendor s platform provide command line interface cli management of applications and environments look for a platform with deep ties to wordpress development offering customers previews of wordpress upgrades months before release vendor managed software upgrades also enable smooth transitions the platform should reduce the effort involved in managing dozens of websites with a central admin dashboard and cli access security security is often the determining factor in choosing your content platform when selecting your partner validate that they have decades of experience with clients similar to yours established leadership in security and the means to resolve potential liabilities keep the following in mind does the vendor work with clients in regulated industries like financial services government and healthcare determine the security certifications attained by the vendor for example is the vendor fedramp authorized does the vendor review code changes plugins and integrations for the customer to ensure security look for a vendor with acknowledged security leadership including certifications like fedramp and clients in heavily regulated industries features such as automated code scanning catch potential issues long before they reach production business model comprehensive support business model how a cms vendor approaches collaborating with a customer has huge implications on total cost of ownership avoiding hidden expenses and software bloat is key keep the following in mind does the vendor charge license fees for its content management software how many limits are built into the contract before the customer is forced to upgrade hardware for example limits on memory containers php workers database and more does the vendor operate globally and support customers similar in terms of size industry and business scope look for simple contracts high traffic should be a cause for celebration not an opportunity to sneak in overage charges consider the advantages of open source software no license fees and customers own their own code team alignment support makes or breaks a content platform the best support systems align with your business to understand how you achieve success offering high touch concierge like support often this is the biggest differentiator between cms vendors many vendors offer great developer support or great practitioner support but few offer both keep the following in mind does the vendor consult on application architecture does the vendor work with your developers to dig into issues at the application level are resolutions to support issues generally solved by increasing hardware budgets or by fixing code does the vendor dedicate consistent support personnel to a customer your focus is on your business goals look for a platform that frees up your time to achieve them end to end consulting includes expert guidance and hands on partnership every step of the way support tickets customers that choose vendors with sub par support systems often report issues with plugins or integrations which may linger for months or result in downtime during a critical business period keep the following in mind does the vendor provide 24 7 support including 15 minute urgent ticket slas does the vendor provide automated code scanning does the vendor provide 99 99 uptime slas ensure that your platform partner provides premier expertise on call for customers with clear escalation for your biggest days evaluate whether their support and code scanning can preemptively resolve issues and that their team doesn t default to just throwing more hardware at it get the guide complete the form to receive a pdf of the guide in your inbox platform pricing 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